TV viewing survey August 2020

Transcript

1. We know what Ukraine is watching TV viewing survey August 2020
2. SUMMARY • In August, the group of general viewing channels continued to lose their share of TV viewing (down 1.92 pp to 53.69%). • The share of viewing of the group of entertainment channels in second place also slipped slightly (0.55 pp down to 8.64%). • The group of sports channels sharply increased the share of viewing (an increase of 3.23 p.p. compared to the previous month), thanks to which it climbed to third place with a share of TV viewing of 8.44%. • Despite an insignificant drop in the share of viewing of movie channels on TV (a decrease in August by 0.24 pp to 7.24%), this group managed to stay in fourth place. • The group of children's channels, which share of viewing amounted to 7.06%, which is 0.72 pp. below the indicator in July, it is in fifth place. • The sixth place is taken by the group of news channels, which share of viewing has increased by only 0.01 percentage points. up to 5.78%. • In fact, the indicators of the group of documentary channels remained unchanged (the share of views increased by 0.01 pp), which ranks seventh with a share of 4.54%. • In eighth place is the group of TV series channels with a total viewing share of 1.86% (a decrease of 0.02 pp). • The group of music channels (the share of viewing in August decreased by 0.01 pp) holds ninth place with 1.74%.
3. TV channel groups by genre 55,61 9,19 5,21 7,48 7,78 5,77 4,53 1,88 1,74 0,47 0,34 53,69 8,64 8,44 7,24 7,06 5,78 4,54 1,86 1,73 0,51 0,5 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Sports Movie Children's News Documentary TV series Music Regional Other TV channel groups by genre , Shr % July August
4. General viewing channels, August 2020 • In August, the arrangement of the top three channels did not change: channel 1 + 1 retained the leadership, channel Ukraine takes second place, ICTV - third. • 1 + 1 channel had a 10.74% viewing share in August (a decrease by 0.34 pp), while Ukraine channel’s had 9.93% (a 0.36 pp decrease). "Pluses" has generated 532.4 thousand contacts, while for the Ukraine channel this figure was 493.6 thousand. • The third place was taken by ICTV channel with a viewing share of 8.29% (a decrease by 0.06 pp and 488.7 thousand contacts). • Novy Channel, despite a decrease in the share of viewing by 0.04 p.p. ranks fourth (viewing share 6.51%, generated 461.4 thousand contacts). • STB is in fifth place, has lost 0.23 pp in August. (The share of viewing is 6.37%, the number of contacts with the channel is 545 thousand), while Inter channel remains in sixth with 4.90% (the share of viewing decreased by 0.44 p.p., 403.3 thousand contacts were generated ). Overall, the group of general viewing channels gained 4,170 000 contacts with IPTV/OTT households in August.
5. General viewing channels, Shr%, August 2020 10,74 9,93 8,29 6,51 6,37 4,9 3,62 1,77 0,9 0,26 0,19 0,18 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 "Ukraina" channel ICTV Novy Channel STB Inter 2+2 NTN K1 UA:PERSHYI 5 CHANNEL Star Family Apostrof TV Televsesvit UA: Ternopil General viewing channels, Shr%, August 2020
6. General viewing channels, average time spent, August 2020 01:11:28 01:10:03 01:03:35 00:58:35 00:56:38 00:50:55 00:46:46 00:31:44 00:34:31 00:12:08 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 "Ukraina"… ICTV Novy Channel STB Inter 2+2 NTN K1 UA:PERSHYI General viewing channels, Ats, August 2020
7. General viewing channels, coverage, August 2020 532 449 493 580 488 686 461 362 545 081 403 278 377 171 298 262 180 159 195 420 109 956 36 066 16 798 26 057 1 464 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 1+1 "Ukraina" channel ICTV Novy Channel STB Inter 2+2 NTN K1 UA:PERSHYI 5 CHANNEL Star Family Apostrof TV Televsesvit UA: Ternopil General viewing channels, Cov# (A-approximation), August 2020
8. General viewing channels, weekdays • On weekdays in August, 1 + 1 continued to lead, both in prime and off-prime. • Ukraina channel is consistently in second place. • The third place is occupied by ICTV channel *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, Ukraina channel held the first place • 1 + 1 in second place. • The third place went to ICTV channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, August 2020 • In August, TV 1000 East continued to hold the leading position (viewer share 1.55%, down 0.25 pp). In total, more than 241,900 unique households connected to IPTV/OTT platforms watched TV 1000 East throughout the month throughout Ukraine with an average viewing of 39.8 minutes. • TV 1000 Action East channel with an indicator of 1.12% (a decrease of 0.06 p.p., the number of contacts - 175.4 thousand) took the second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 0.82%, drawdown by 0.07 percentage points), which was watched by 151.5 thousand households. • The fourth place is occupied by the TV channel Enter Film (viewing share 0.61%, an increase of 0.02 pp). • Epic Drama channel (the share of viewing has decreased by 0.03 p.p. to 0.28%) took the fifth place - the channel reached 36.9 thousand households in August. In total, the group of movie channels has gained 1, 650 000 contacts with IPTV/OTT households in August.
11. Movie channels, Shr%, August 2020 1,55 1,12 0,82 0,61 0,28 0,27 0,26 0,25 0,25 0,21 0,2 0,19 0,17 0,15 0,12 0,11 0,09 0,09 0,07 0,07 0,06 0,06 0,06 0,05 0,05 0,00 0,35 0,70 1,05 1,40 1,75 TV1000 East TV1000 Action East ViP Com edy Enter Film Epic Drama TV1000 W orld Kino VIP M egahit HD Sony Sci-Fi VIP Prem iere HD AM C VOLIA CINE+ HD VOLIA CINE+ HIT M uzhskoe Kino Kinomix FILM BOX Kinokomedia Kinouzhas ZeeTV Bollywood HD VOLIA CINE+… Hollywood HD FILM BOX… VOLIA CINE+ M IX Nashe Novoe Kino Nashe Kino Movie channels, Shr%, August 2020
12. Movie channels, average time spent, August 2020 00:39:51 00:40:09 00:37:51 00:27:49 00:46:23 00:18:03 00:44:07 00:25:06 00:41:27 00:21:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy Enter Film Epic Drama TV1000 W orld… VIP M egahit HD Sony Sci-Fi VIP Prem iere HD AM C Movie channels, Ats, August 2020
13. Entertainment channels, August 2020 • The undisputed leader of the group, TET channel, practically did not change its indicators in August (a decrease in the share of viewing by 0.02 pp to 3.30%), having generated 344.4 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 49.5 minutes. • NLO-TV channel is in second place with a viewing share of 1.70% (a decrease of 0.34 p.p.). • The share of Mega channel in third place increased by 0.03 percentage points up to 0.60%. • NLO-TV had 179.6 thousand contacts with TV viewers, Mega channel - 173.9 thousand. • OCE TV was in fourth place with an indicator of 0.57% (an increase of 0.09 percentage points), and Sony Turbo channel, which is in fifth place (viewing share sank by 0.09 p.p. to 0.46%) In general, the group of entertainment channels gained 1,630 000 contacts with IPTV/OTT households within a month.
14. Entertainment channels, Shr%, August 2020 3,3 1,7 0,6 0,57 0,46 0,41 0,41 0,32 0,19 0,15 0,15 0,12 0,1 0,09 0,03 0,02 0,01 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO-TV M ega OCE TV (QTV) Sony Turbo KVARTAL TV Indigo TV Sonce Trofey TLC K2 Fine Living Food Network Fox Life M ilady_Televisio KRT Vintazh TV M yZen HD Entertainment channels, Shr%, August 2020
15. Entertainment channels, average time spent, August 2020 00:49:33 00:53:00 00:26:06 00:34:04 00:26:17 00:41:11 00:46:28 00:37:53 00:13:52 00:29:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO-TV M ega OCE TV (QTV) Sony Turbo KVARTAL TV Indigo TV Sonce Trofey TLC Entertainment channels, Ats, August 2020
16. Children’s channels, August 2020 • The share of viewing of Plus Plus channel sank by 0.39 p.p. to the level of 2.49%, however, the channel remains in the first place, having generated 155.5 thousand contacts in August. • Nickelodeon (down 0.31 pp to 1.08%) ranked second, while Cartoon Network (down 0.01 pp to 1.01%) ranks third, respectively. Nickelodeon channel has 57.6 thousand contacts, and Cartoon Network - 24.5 thousand. • The fourth place is occupied by Pixel channel, which viewing share dropped by 0.13 percentage points. up to 0.89%, and the number of contacts was 127.4 thousand. In total, 829.1 thousand contacts with households connected to the IPTV/OTT panel took place with children's channels during August.
17. Children’s channels, Shr%, August 2020 2,49 1,08 1,01 0,90 0,27 0,27 0,21 0,17 0,16 0,14 0,06 0,05 0,05 0,04 0,04 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 3,00 PLUSPLUS Nickelodeon Cartoon Network Pixel Nick Jr Detskiy mir / teleclub Niki Junior Niki Kids VOLIA Cine+ Kids Malyatko TV DuckTV BabyTV #NASH KIDS ZOOM Gulli Girl Boomerang English Club TV HD LALE TIJI V gostyah u skazki Children’s channels, Shr%, August 2020
18. Children’s channels, average time spent, August 2020 01:30:36 01:25:03 01:33:02 00:54:14 01:53:57 00:49:57 00:51:07 00:41:28 00:37:51 00:22:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Cartoon… Pixel Nick Jr Detskiy mir /… Niki Junior Niki Kids VOLIA Cine+… M alyatko TV Children’s channels, Ats, August 2020
19. Sports channels, August 2020 • During the quarantine period, sports fans clearly missed for football, so the restoration of broadcasts of football battles had a positive effect on the indicators of the channels of this topic. Football 2 channel received the first place with a 4.42% viewing share (an increase of 2.52 p.p.), and Football 1 channel (a 2.54% viewing share in August, an increase of 1.18 p.p.) second position. Football2 received 265.9 thousand contacts, Football 1 channel was watched by 247.4 thousand households. In third place, with a 0.34% viewing share, is Football 3 (the viewing share decreased by 0.38 p.p., the number of contacts with the channel - 98.3 thousand). • The fourth place is taken by Eurosport 1 channel with a viewing share of 0.29 % and 71.3 thousand contacts. Setanta Sports HD ranks fifth with a view share of 0.27% (down 0.46 pp). In total, the group of sports channels has generated about 1, 200 000 contacts.
20. Sports channels, Shr%, August 2020 4,46 2,54 0,34 0,29 0,27 0,19 0,12 0,09 0,08 0,03 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 2,60 2,80 3,00 3,20 3,40 3,60 3,80 4,00 4,20 4,40 4,60 4,80 Football 2 Football 1 Football 3 Eurosport 1 Setanta Sports HD XSPORT Eurosport 2 Viasat Sport FIGHTBOX HD Shakhtar TV Sports channels, Shr %, August 2020
21. Sports channels, average time spent, August 2020 00:50:31 00:43:56 00:16:50 00:44:02 00:27:11 00:14:53 00:27:48 00:27:13 00:34:09 00:10:26 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 2 Football 1 Football 3 Eurosport 1 Setanta Sports HD XSPORT Eurosport 2 Viasat Sport FIGHTBOX HD Shakhtar TV Sports channels, Ats, August 2020
22. Documentary channels, August 2020 • The first place in the group continues to be held by Viasat History channel, which share of viewing decreased by 0.06 p.p. up to 0.56% (the total number of contacts with the channel is 97.9 thousand), and NATIONAL GEOGRAPHIC channel takes the second position in the group with an indicator of 0.51% (a decrease of 0.05 percentage points). The number of contacts of the channel with IPTV/OTT households throughout Ukraine amounted to 74.4 thousand. • Viasat Explore CEE took the third place with a viewing share of 0.40% (the share of viewing stayed unchanged). History channel (0.38% view share, down 0.11 pp) is in fourth place, while Discovery Science channel is in fifth with 0.34% (up 0.09 pp). • The average viewing time of TV channels - the leaders of the group, was in August: Viasat History -45.6 minutes, NATIONAL GEOGRAPHIC -33.2 minutes, Viasat Explore CEE -40.5 minutes. In general, the group of documentary channels has generated 1, 500 000 contacts with IPTV/OTT households in August.
23. Documentary channels, Shr %, August 2020 0,56 0,51 0,40 0,38 0,33 0,32 0,31 0,21 0,19 0,19 0,18 0,12 0,11 0,08 0,08 0,07 0,07 0,05 0,05 0,05 0,04 0,03 0,03 0,03 0,03 0,03 0,02 0,02 0,01 0,01 0,00 0,18 0,35 0,53 0,70 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE History Discovery Science DISCOVERY CHANNEL Viasat Nature CEE Nat Geo Wild Animal Planet Trofey Travel ID Xtra DTX EPOQUE Fauna Dacha Travel Channel HD SEA TV H2 1AUTO Da Vinci Learning Nauka EKO-TV Kultura Terra Discovery HD Showcase DOCUBOX HD Travel+Adventure Zoopark 36,6 HD Documentary channels, Shr %, August 2020
24. Documentary channels, average time spent, August 2020 0:45:39 0:33:11 0:40:34 0:53:44 0:31:38 0:33:49 0:33:23 0:33:43 0:19:01 0:13:52 0:20:31 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE History Discovery Science DISCOVERY CHANNEL Viasat Nature CEE Nat Geo Wild Animal Planet Trofey Travel Documentary channels, Ats, August 2020
25. News channels, August 2020 • The first place among news channels continues to be held by the channel Ukraine 24, which share of viewing in August grew by 0.09 pp. up to 1.67% (the channel received 235.9 thousand contacts and an average viewing time of 30.2 minutes). • The share of viewing of PRYAMIY channel, which ranked second, sank 0.03 p.p. up to 0.87%. The channel received 108.9 thousand unique contacts in August and an average viewing time of 48.6 minutes. • Channel 112 showed a viewing share of up to 0.84%, up 0.02 p.p. below its result in July, and ranks third with 143.7 thousand contacts. The average viewing time was 36.3 minutes. • Fourth place on News One channel - according to the results of August, its share of viewing was 0.62%, the number of contacts with the channel was 109.5 thousand. • Espresso TV is in fifth place (the share of viewing increased by 0.07 p.p. to the level of 0, 44%), which generated 136.4 thousand contacts. The total number of contacts of IPTV / OTT households with the news channels throughout Ukraine in August amounted to 1,490,000.
26. News channels, Shr%, August 2020 1,67 0,87 0,84 0,62 0,44 0,42 0,3 0,21 0,14 0,05 0,04 0,04 0,04 0,03 0,03 0,02 0,02 0,02 -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraina 24 PRYAM YI (TONIS) CHANNEL 112 NEW S ONE Espresso TV Channel 24 NASH ZIK Unian TV Oboz TV Euronews 8 Channel Kyiv.Live 4 Channel PravdaTUT ЧП Info Hrom adske TV Pervyi Dilovyi News channels, Shr%, August 2020
27. News channels, average time spent, August 2020 0:30:11 0:48:36 0:36:20 0:36:05 0:21:56 0:26:23 0:24:42 0:26:59 0:14:57 0:08:20 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 Ukraina 24 PRYAMYI (TONIS) CHANNEL 112 NEWS ONE Espresso TV Channel 24 NASH ZIK Unian TV Oboz TV News channels, Ats, August 2020
28. TV series channels, Shr %, August 2020 • The group of channels demonstrating TV series is headed by BIGUDI channel, which received a viewing share of 0.42% (unchanged) and generated 79.3 thousand contacts with IPTV / OTT households in August. • In second place is Paramount Comedy channel, which viewing share has increased by 0.05 p.p. at 0.348%. • The third place is occupied by FOX channel with a viewing share of 0.346%. • In total, the group of TV series channels has gained 455.9 thousand contacts with IPTV/OTT households throughout Ukraine. 0,42 0,35 0,35 0,34 0,16 0,1 0,08 0,02 0,02 0,01 0,00 0,35 0,70 BIGUDI Param ount Com edy FOX Sony… Bolt Kinoseriya Dorama Spike FILM UADRAMA FlixSnip TV series channels, Shr %, August 2020
29. TV series channels, average time spent, August 2020 00:48:36 00:33:22 00:29:49 00:31:02 00:31:15 00:36:23 00:24:09 00:15:15 00:19:00 00:08:03 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy FOX Sony Entertainment Television Bolt Kinoseriya Dorama Spike FILM UADRAMA FlixSnip TV series channels, Ats, August 2020
30. Music channels, Shr%, August 2020 • M1 ranks first - its viewing share dropped to 0.54%, followed by MUSIC BOX UA (viewing share decreased by 0.04 p.p. to 0.38%). • EU MUSIC ranks third with a 0.26% viewing share. In total, the group of music channels has received 726.7 thousand contacts in August. 0,54 0,38 0,26 0,24 0,15 0,08 0,03 0,02 0,01 0,01 0,00 0,15 0,30 0,45 0,60 M1 MUSIC… EU MUSIC M2 4ever… O-TV MTV Hits MTV… VH1 VH1 Classic Music channels, Shr%, August 2020
31. Music channels, average time spent, August 2020 00:42:47 00:37:59 00:24:52 00:28:36 00:28:16 00:13:30 00:27:50 00:16:03 00:15:38 00:09:57 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M USIC BOX UA EU M USIC M 2 4ever music O-TV M TV Hits M TV Dance VH1 VH1 Classic Music channels, Ats, August 2020
32. Regional channels, August 2020 • In August, Channel Z remains in first place among regional TV channels with a viewing share of 0.141%. • In second place is Donbass channel with an indicator of 0.054%. • Channel 4, with a viewing share of 0.034%, is in third place, and Channel 34, with a viewing share of 0.029%, is in fourth place. • The next channel, Kiev, has an indicator within 0.0284% of the viewing share. In August, a group of regional channels has received more than 822 thousand contacts with households.
33. Regional channels, Shr %, August 2020 0,141 0,054 0,034 0,029 0,029 0,024 0,024 0,023 0,020 0,017 0,011 0,011 0,009 0,009 0,008 0,007 0,006 0,005 0,005 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 Channel Z Donbass 4 Channel 34 Channel Kiev UA:Crimea KRT Horizongt TV Chernomorska TRK ATR UA:KYIV Nash Channel MostVideo Pershyi Nezavisimyi Perviy Kievskiy Pershiy Zahidnyi Yuzhnaya Volna HD UA:Donbass PravdaTUT Lviv PravdaTUT Kiev ETNO CHANNEL HD UA:Bukovina UA:Dnipro UA:Zakarpattya RAI TRK Galicia NTA (2 channel) UA:Kropivnickiy UA:Vinitsya Perviy Kabelnyi UA:ODESA Regional channels, Shr %, August 2020
34. Regional channels, average time spent, August 2020 00:23:16 00:27:29 00:10:35 00:23:28 00:07:10 00:06:02 00:06:52 00:21:59 00:07:27 00:03:40 00:06:45 00:09:07 00:06:10 00:12:54 00:03:17 00:06:4700:06:45 00:05:28 00:08:42 00:06:41 00:06:04 00:04:45 00:02:59 00:03:5200:03:32 00:04:19 00:07:05 00:02:45 00:03:4800:03:27 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Channel Z Donbass 4 Channel 34 Channel Kiev UA:Crim ea KRT Horizongt TV Chernom orska TRK ATR UA:KYIV Nash Channel M ostVideo Pershyi Nezavisim yi Perviy Kievskiy Pershiy Zahidnyi Yuzhnaya Volna HD UA:Donbass PravdaTUT Lviv PravdaTUT Kiev ETNO CHANNEL HD UA:Bukovina UA:Dnipro UA:Zakarpattya RAI TRK Galicia NTA (2 channel) UA:Kropivnickiy UA:Vinitsya Perviy Kabelnyi Regional channels, Ats, August 2020
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