TV viewing survey December 2022

Transcript

1. We know what Ukraine is watching TV viewing survey December 2022
2. SUMMARY • The leading group of general vieving channels decreased in December (decrease by 1.24 percentage points to 42.23%). • The group of movie channels is in second place in December, the group's viewing share was at the level of 16.65%. • The third most popular among viewers was the group of entertainment channels, the viewing share of which increased by 1.16 percentage points in December and reached a mark of 12.37%. • Group of TV series channels increased by 0.17 p.p. and ranks fourth with an indicator of 5.80%. • A group of documentary channels, which viewing share was 5.51%, that is 0.04 p.p. below the indicator in November, was in fifth place. • In sixth place is the group of the news channels (viewing share of 4.65%, minus 0.27 p.p.), and in seventh place is the group of children's channels (viewing share of 4.70%, growth by 0.09 p.p.). • In eighth place was the group of regional channels (the share of viewing in December increased by 0.94 pp to 3.85%. • The share of viewing of the sports channels group increased by 0.38 pp to 1.17%, and the group remains at the ninth place. • The group of music channels holds the tenth place with an indicator of 1.28% (increased by 0.12 p.p.).
3. TV channels groups by genres 43,47 16,66 11,22 5,63 5,55 4,93 4,61 2,91 1,55 1,16 2,33 42,23 16,65 12,37 5,8 5,51 4,65 4,7 3,85 1,17 1,28 1,79 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment TV series Documentary News Children's Regional Sports Music Others TV channels groups by genres, Shr % November December
4. Channels of general viewing, December 2022 • Novy Channel (viewing share unchanged) in December led the group with an indicator of 9.34%. • STB (viewing share 8.51%, a decrease of 0.56 p.p.) rose to second place in the group. Novy Channel generated 816.4 thousand contacts, while STB generated 808.3 thousand contacts. • In third place was 1+1 Marathon with a viewing share of 7% (a decrease of 2.21 pp and 740.9 thousand contacts). • ICTV ranks fourth, having lost 0.02 percentage points in December. (viewing share 5.90%, number of contacts with the channel – 711.9 thousand). • 2+2 lost 0.85 pp. in December and is in fifth place with a rate of 5.05% (711.9 thousand contacts were generated), and NTN is in sixth place with a rate of 2.12% (no changes, 352.6 thousand contacts were generated). In total, the group of general viewing channels gained 5.64 million contacts with IPTV/OTT households in December.
5. Channels of general viewing, Shr%, December 2022 9,34 8,51 7,01 5,25 5,05 2,12 2,11 1,22 0,41 0,38 0,37 0,32 0,12 0,02 0, 0,00 3,50 7,00 10,50 Novy Channel STB 1+1 Marathon ICTV 2+2 NTN 1+1 Ukraine Inter UA: FreeDOM 5 channel K1 Apostrophe TV K2 Televsesvit NASH Channels of general viewing, Shr%, December 2022
6. Channels of general viewing, average time spent, December 2022 00:50:48 00:56:40 00:55:17 00:50:03 00:34:25 00:44:12 00:32:19 00:34:10 00:35:28 00:18:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel STB 1+1 Marathon ICTV 2+2 NTN 1+1 Ukraine Inter UA: FreeDOM 5 channel Channels of general viewing, Ats, December 2022
7. Channels of general viewing, coverage, December 2022 816 425 808 298 708 944 605 860 711 906 352 554 636 158 336 859 35 316 204 635 162 764 118 926 98 118 45 381 528 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy Channel STB 1+1 Marathon ICTV 2+2 NTN 1+1 Ukraine Inter UA: FreeDOM 5 channel K1 Apostrophe TV K2 Televsesvit NASH Channels of general viewing, Cov# (A-approximation), December 2022
8. General viewing channels, weekdays • On weekdays in November, Novy Channel has taken the first place. • STB channel is in second place. • 1+1 Marathon is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 1+1 Marathon. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, December 2022 • TV1000 Action East channel holds the first position in December (viewing share 3.06%, a decrease of 0.16 p.p.). In total, more than 1.03 million unique households connected to IPTV/OTT platforms watched the TV1000 Action East during the month throughout Ukraine with an average viewing rate of 31.1 minutes. • TV1000 East with an indicator of 3.04% (minus 0.12 p.p., the number of contacts – 718 thousand) took second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 2.24%, a decrease of 0.07 p.p.), which was watched by 649.2 thousand households. • TV1000 World Kino channel is in fourth place (viewing share 1.77%, plus 0.05 p.p., number of contacts with the channel – 989.1 thousand). • VIP Megahit HD (viewing share increased by 0.12 pp to 1.62%) took fifth place - the channel reached 510.5 thousand households in December. The group of movie channels gained 7.21 million contacts with IPTV/OTT households in December.
11. Movie channels, Shr%, December 2022 3,06 3,04 2,24 1,77 1,62 1,22 0,82 0,76 0,65 0,34 0,3 0,26 0,22 0,14 0,06 0,05 0,03 0,02 0,02 0,02 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 TV1000 Action East TV1000 East VIP Comedy TV1000 W orld Cinema VIP M egahit HD Hollywood HD Param ount channel 4ever Cinema Enter film CINE+ HD CINE+HIT CINE+ LEGEND AM C Star Cinema Bollywood HD FILM BOX KINO1 KBS W orld TV FilmUA LIVE FILM BOX ARTHOUSE Movie channels, Shr%, Decemberr 2022
12. Movie channels, average time spent, December 2022 00:33:10 00:30:43 00:28:23 00:21:21 00:29:42 00:25:01 00:18:53 00:32:16 00:36:31 00:10:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action East TV1000 East VIP Comedy TV1000 W orld… VIP M egahit HD Hollywood HD Param ount channel 4ever Cinema Enter film CINE+ HD Movie channels, Ats, December 2022
13. Entertainment channels, December 2022 • In December, the leader of the group, TET channel, decreased its viewership share (decrease by 0.22 percentage points to 6.32%), generating 763.3 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 40.4 minutes. • KVARTAL TV is in second place with a viewing share of 1.98% (plus 0.42 p.p.). • ICTV2 channel is in third place with a share of 1.15%. KVARTAL TV had 817.4 thousand contacts with TV viewers, ICTV2 channel - 415.8 thousand. • OCE-TV channel was in fourth place with a rate of 0.97 % (minus 0.08 pp.), and Sonce channel was in fifth place with a share of 0.59% (minus 0.07 pp.). . In total, the group of entertainment channels gained 3.22 million contacts with IPTV/OTT households in a past month.
14. Entertainment channels, Shr%, December 2022 6,32 1,98 1,14 0,97 0,59 0,46 0,34 0,24 0,12 0,09 0,07 0,02 0,01 0,01 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 TET KVARTAL TV ICTV2 OCE (QTV) Sonce Fox Life M ega TLC Trofey Food Network Rybalka TV M ilady_Televisio M yZen HD 7D7 FAST&FUN BOX HD Entertainment channels, Shr%, December 2022
15. Entertainment channels, average time spent, December 2022 00:40:26 00:39:06 00:32:00 00:30:50 00:28:43 00:33:59 00:18:33 00:46:05 00:12:01 00:30:57 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TET KVARTAL TV ICTV2 OCE (QTV) Sonce Fox Life M ega TLC Trofey Food Network Entertainment channels, Ats, December 2022
16. Children’s channels, December 2022 • Plus Plus channel increased in December by 0.01 p.p. to the level of 1.76%, and the channel remains in first place, generating 335 thousand contacts. • Nick Jr (viewing share increased by 0.01 pp to 0.47%) took second place, and Nickelodeon (share at 0.42%, up 0.05 pp ) took third place, respectively. Nick Jr generated 62.8 thousand contacts, and Nickelodeon - 104.2 thousand. • The fourth place is occupied by Pixel which share of viewing was 0.36% (unchanged), and the number of contacts was 137.8 thousand. 1.29 million contacts with households connected to IPTV/OTT panels during December gained the group of children's channels.
17. Children’s channels, Shr%, December 2022 1,76 0,47 0,42 0,36 0,34 0,28 0,21 0,18 0,14 0,09 0,09 0,08 0,06 0,05 0,04 0,03 0,02 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Nickelodeon Ukraine Pluto TV Cine+ Kids NIKI Junior NIKI Kids DuckTV Baby TV Boomerang ZOOM Duck TV Plus BabyTV Gully Girl MultStream TIJI English Club TV HD Children’s channels, Shr%, December 2022
18. Children’s channels, average time spent, December 2022 00:46:30 01:13:22 00:47:56 00:39:17 01:07:37 00:55:15 01:04:16 00:30:51 00:45:33 00:29:34 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Nickelodeon… Cine+ Kids NIKI Junior NIKI Kids Children’s channels, Ats, December 2022
19. Sports channels, December 2022 • Setanta Sports HD remains in first place (viewing share decreased by 0.13 p.p. to 0.29%). • Eurosport 1 is in second place with a viewing share of 0.27% (unchanged). Setanta Sports HD received 207.6 thousand contacts, Eurosport 1 was watched by 80.2 thousand households. • Eurosport 2 (viewing share 0.14%, plus 0.07 p.p. in December, number of contacts with the channel – 52.7 thousand) occupies the third position. • The fourth place is occupied by Setanta Sports Plus with a viewing share of 0.12% and 149.5 thousand contacts. • XSPORT ranks fifth with a viewing share of 0.08% and 124.9 thousand contacts. In total, the group of sports channels generated about 1.11 million contacts in December.
20. Sports channels, Shr%, December 2022 0,29 0,27 0,14 0,12 0,08 0,08 0,06 0,03 0,02 0,02 0,00 0,70 Setanta Sports HD Eurosport 1 Eurosport 2 Setanta Sports Plus XSPORT Sport 1 Baltic Xsport+ Megogo Football 1 FIGHTBOX HD Dynamo Kyiv TV Sports channels, Shr%, December 2022
21. Sports channels, average time spent, December 2022 00:24:09 00:27:37 00:21:43 00:18:06 00:12:02 00:30:24 00:12:15 00:30:08 00:14:41 00:09:17 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Eurosport 2 Setanta Sports Plus XSPORT Sport 1 Baltic Xsport+ Megogo Football 1 FIGHTBOX HD Dynamo Kyiv TV Sports channels, Ats, December 2022
22. News channels, December 2022 • In first place is Channel 24, which share of viewing decreased by 0.06 percentage points in December up to 2.08% (the channel received 54.9 thousand contacts and an average viewing time of 56 minutes). • The viewing share of Espresso, which was in second place, increased by 0.11 p.p. to 1.08%. The channel received 207.5 thousand unique contacts in December and an average viewing time of 38.6 minutes. • PRYAMIY showed a viewing share of 0.83% (minus 0.10 p.p.) and ranks third with 214.3 thousand contacts. Average viewing time was 32.6 minutes. • The fourth place for Unian TV channel is 0.24% viewing share (no changes), the number of contacts with the channel is 170.3 thousand. • Channel 8 was in fifth place (viewing share unchanged at 0.18%), which generated 169.1 thousand contacts. The total number of contacts with IPTV/OTT households the news channels group had throughout Ukraine in December amounted to 1.39 million.
23. News channels, Shr%, December 2022 2,08 1,07 0,83 0,24 0,18 0,07 0,06 0,03 0,03 0,03 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV Direct Union TV Channel 8 Obozrevatel TV PravdaTUT First Business Euronews 4 Channel Social News BBC W orld News ChP Info Zorryaniy Ukraine 24 D1 Kyiv.Live News channels, Shr%, December 2022
24. News channels, average time spent, December 2022 0:55:58 0:38:39 0:32:35 0:15:58 0:10:49 0:11:51 0:07:15 0:08:48 0:09:13 0:09:51 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 Channel 24 Espresso TV Direct Union TV Channel 8 Obozrevatel TV PravdaTUT First Business Euronews 4 Channel News channels , Ats, December 2022
25. Documentary channels, December 2022 • History channel remains in the first place in the group, the viewing share of which increased by 0.02 percentage points up to 0.75% (the total number of contacts with the channel is 348.3 thousand), and Viasat History channel occupies the second position in the group with an indicator of 0.62% (plus 0.04 p.p.). The number of channel contacts with IPTV/OTT households across Ukraine was 361.6 thousand. • Viasat Explore CEE took third place with a viewing share of 0.58% (a decrease of 0.08 p.p.). • DISCOVERY CHANNEL (viewing share of 0.56%, added 0.01 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC is in fifth place with an indicator of 0.49% (minus 0.04 p.p.). The average viewing time of the group-leading channels in December was: History -39.5 minutes, Viasat History – 30.7 minutes, Viasat Explore CEE – 27.9 minutes. In total, the group of documentary channels generated 3.76 million contacts with IPTV/OTT households in December.
26. Documentary channels, Shr %, December 2022 0,75 0,62 0,58 0,56 0,48 0,48 0,33 0,26 0,23 0,12 0,12 0,12 0,09 0,08 0,07 0,07 0,06 0,06 0,06 0,06 0,05 0,04 0,04 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 History Viasat History Viasat Explore CEE DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo Wild Discovery Science Viasat Nature CEE Society Culture Trofey Travel&Adventure EPOQUE Animal Planet ECO-TV Fishing TV Travel Channel HD H2 Fauna Cous Cous NAUKA 1AUTO DACHA Terra Da Vinci Learning Utravel 6 acres Suitcase TV History 2 Travelxp HD 36.6 HD Documentary channels, Shr %, Decemberr 2022
27. Documentary channels, average time spent, December 2022 0:39:31 0:30:42 0:27:56 0:28:39 0:23:34 0:27:54 0:27:05 0:27:11 0:11:01 0:12:01 0:14:57 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 History Viasat History Viasat Explore CEE DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo W ild Discovery Science Viasat Nature CEE Society Culture Trofey Travel&Adventure Documentary channels, Ats, December 2022
28. TV series channels, Shr %, December 2022 2,14 0,91 0,79 0,57 0,53 0,46 0,29 0,08 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 BIGUDI Param ount Com edy FILM UADRAMA FOX Epic Drama Bolt Star Family Drama TV series channels, Shr %, December 2022 • The group of TV series channels is led by Bigudi channel in December, the share of viewing of which increased by 0.37 percentage points up 2.14%, and which generated 298.4 thousand contacts with IPTV/OTT households. • In second place is Paramount Comedy channel, the viewing share of which decreased by 0.10 p.p. to 0.91%. FILMUADRAMA channel takes the third place with a viewing share of 0.79% (minus 0.05 p.p.). In total, the group of TV series channels gained 2.04 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, December 2022 00:54:22 00:27:44 00:40:56 00:31:32 00:25:32 00:33:05 00:23:33 00:22:32 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy FILM UADRAMA FOX Epic Drama Bolt Star Family Drama TV series channels, Ats, December 2022
30. Music channels, Shr%, December 2022 • M1 takes the first place - its viewing share has increased to 0.33%, • EU MUSIC is in second place - (the share increased by 0.02 pp to 0.24%). 4ever Music channel is in third place with a viewing share of 0.16%. In total, the group of music channels received 1.37 million contacts in December. 0,33 0,24 0,17 0,17 0,06 0,06 0,03 0,03 0,03 0,03 0,00 0,15 0,30 0,45 M1 EU Music 4ever music M2 InRating MTV Hits clubMTV MTV 90s UAMusic MTV 00s Music channels, Shr%, December 2022
31. Music channels, average time spent, December 2022 00:29:47 00:30:09 00:23:30 00:22:28 00:15:04 00:20:42 00:18:53 00:18:00 00:10:45 00:19:15 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic 4ever music M 2 InRating M TV Hits clubM TV M TV 90s UAM usic M TV 00s Music channels, Ats, December 2022
32. Regional channels, December 2022 • Suspilne Kyiv channel took first place among regional channels with a viewing share of 3.04%. In second place is Kyiv channel with an indicator of 0.262%. • TV channel Suspilne Krym, having received a viewing share of 0.049%, is in third place, and ATR channel, which viewing share was 0.044%, is in fourth place. • Next to them is Pervyj Gorodskoi channel with an indicator within 0.034% of viewing share. During the month, the group of regional channels received 1.53 million contacts with households.
33. Regional channels, Shr%, December 2022 3,044 0,262 0,049 0,044 0,034 0,033 0,031 0,031 0,030 0,026 0,025 0,023 0,022 0,022 0,018 0,018 0,016 0,015 0,010 0,010 0,010 0,008 0,007 0,007 0,006 0,005 0,004 0,004 0,004 0,003 0,003 0,000 0,050 0,100 Suspilne Kyiv Kyiv Suspilne Crimea ATR Perviy Gorodskoy Public Kharkiv Vinnytsia society Suspilne Zaporozhye PravdaTUT Kyiv Suspilnel Dnipro ALEX Suspilne Uzhgorod Suspilne Lutsk Channel 11 Suspilne Rivne Suspilne Zhytomyr Suspilne Chernihiv Suspilne Odesa Chernomorskaya TRK Suspilne Mykolaiv Suspilne Chernivtsy Suspilne Ivano-… NTA (2nd channel) Obverse (Lutsk) Pershyi Zahidniy Konkurent (Lutsk) TRK Halychyna DniproTV Suspilne Donbas ETHNO CHANNEL HD Ternopil 1 Regional channels, Shr%, December 2022
34. Regional channels, average time spent, December 2022 00:27:43 00:09:54 00:11:02 00:22:01 00:21:37 00:18:23 00:25:16 00:08:50 00:18:18 00:26:21 00:25:53 00:16:41 00:25:19 00:22:26 00:16:02 00:21:40 00:19:55 00:06:41 00:17:17 00:13:09 00:13:43 00:09:21 00:13:08 00:10:54 00:09:16 00:08:46 00:11:36 00:11:13 00:06:15 00:09:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Suspilne Kyiv Kyiv ATR Первый Городской Public Kharkiv Vinnytsia society ALEX Suspilne Crim ea Suspilne Zaporozhye Suspilne Dnipro Channel 11 PravdaTUT Kyiv Suspilne Zhytom yr SuspilneUzhgorod Suspilne Lutsk Suspilne Odesa Suspilne Rivne Chernihiv society Chernivtsi com m unity M ykolaiv com m unity Suspilne Ivano-… Pershyi Zahidniy Obverse (Lutsk) Chernom orskaya TRK NTA (2nd channel) Конкурент (Lutsk) TRK Halychyna Vita TV Ternopil 1 Poltava society ETNO CHANNEL HD Regional channels, Ats, December 2022
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