TV viewing survey February 2022

Transcript

1. We know what Ukraine is watching TV viewing survey February 2022
2. Top-10 channels by share, Shr%, 24.02 – 1.03.2022 29,81 14, 9,78 2,35 1,45 1,18 0,8 0,65 0,63 0,43 0,00 3,50 7,00 10,50 14,00 17,50 21,00 24,50 28,00 31,50 1+1 Channel 'Ukraine' Ukraine 24 PRYAMIY UA:PERSHYI Channel 24 5 Channel RADA EspressoTV Unian TV Top-10 channels by share, Shr%, February 2022
3. Top-10 channels by share, Shr%, 01.02 – 23.02.2022 11,32 10,48 3,27 1,13 0,43 0,39 0,19 0,24 0,48 0,19 0,00 3,50 7,00 10,50 14,00 1+1 Channel 'Ukraine' Ukraine 24 PRYAMIY UA:PERSHYI Channel 24 5 Channel RADA EspressoTV Unian TV Top-10 channels by share, Shr%, February 2022
4. SUMMARY • In February, the share of the general viewing channels group has slightly increased (an increase in the viewing share by 0.28 percentage points to 59.03%). • The group of movie channels retains the second place –the group's viewing share decreased to 10.94% in February (the group lost 2.38 p.p.). • The group of news channels, which viewing share was 8.20%, is 2.29 p.p. higher than in January, and ranked third. • The fourth most popular among viewers was a group of entertainment channels, which share in February sank by 0.85 p.p. and reached the mark of 5.28%. • The group of children's channels has lost 0.20 p.p. and ranks fifth with an indicator of 4.45%. • In sixth place is the group of documentary channels (viewing share 3.57 %, dipped by 0.61 p.p.), and on the seventh - a group of TV series channels (viewing share 2.41 %, an increase of 0.07 p.p.). • The share of the sports channels group has decreased by 0.01 p.p. to 1.59% and the group remains in eighth place. • In ninth place is a group of music channels with a total viewing share of 1.14% (0.36 p.p. decrease). • The group of regional channels (the share increased by 0.13 percentage points in February) holds tenth place with 0.43%.
5. TV channel groups by genre 58,75 13,32 6,01 6,13 4,65 4,18 2,35 1,6 1,5 0,3 1,22 59,03 10,94 8,3 5,28 4,45 3,57 2,41 1,59 1,14 0,43 2,87 0,00 15,00 30,00 45,00 60,00 General viewing Movie News Entertainment Children's Documentary TV series Sports Music Regional Other TV channel groups by genre , Shr % January February
6. Channels of general viewing, February 2022 • In February, 1+1 channel (viewing share of 14.10%, growth by 1.81 p.p.) continues to hold the first place in the group. • Channel "Ukraine" (unchanged) remains in second place with a share of 10.07%. 1 + 1 has generated 1.29 million contacts, while the channel "Ukraine" got 1.09 million. • The third place is held by ICTV channel with a viewing share of 9.46% (growth by 0.25 percentage points and 1.13 million contacts). • STB lost 0.18 percentage points in February and is in fourth place with an indicator of 8.02% (generated 1.12 million contacts). • Novy Channel ranks fifth, dropping 0.68 percentage points in February. (viewing share 6.51%, the number of contacts with the channel - 1.03 million ), and Inter channel retained the sixth position with 4.84% (viewing share decreased by 0.32 p.p., 914 thousand contacts got). In total, the general viewing channels group gained 9.46 million contacts with IPTV/OTT households in February.
7. Channels of general viewing, Shr%, February 2022 14,1 10,07 9,46 8,02 6,51 4,84 3,13 1,61 0,7 0,42 0,08 0,05 0,03 0,01 0, 0,00 3,50 7,00 10,50 14,00 17,50 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Shr%, February 2022
8. Channels of general viewing, average time spent, February 2022 01:21:44 01:14:54 01:09:22 01:06:15 00:57:06 00:52:26 00:39:36 00:33:53 00:26:48 00:18:37 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 Channel Channels of general viewing, Ats, February 2022
9. Channels of general viewing, coverage, February 2022 1 290 802 1 086 174 1 127 280 1 122 802 1 032 743 913 709 867 325 638 934 428 647 440 682 159 806 79 133 186 950 87 848 302 -100 000 100 000 300 000 500 000 700 000 900 000 1 100 000 1 300 000 1 500 000 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), February 2022
10. General viewing channels, weekdays • On weekdays in February, 1+1 came out on top. • Channel ‘Ukraine’ is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
11. General viewing channels, weekends • Over the weekend, held the lead 1 + 1. • Channel ‘Ukraine’ took the second position. • ICTV got third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
12. Movie channels, February 2022 • TV1000 East claimed the first position in February (share of viewing 2.01%, decrease by 0.29 p.p.). In total, more than 669 000 unique households connected to IPTV/OTT platforms watched TV1000 East during the month in Ukraine with an average viewing rate of 37.9 minutes. • TV1000 Action East with an indicator of 1.98% (sagging by 0.45 percentage points, the number of contacts - 794.7 thousand) is in second place in the group. • The third place holds ViP Comedy (viewing share 1.24%, 0.30 p.p. down), which 435.3 thousand households watched. • In fourth place is VIP Megahit HD ( share of viewing is 1.08%, a decrease of 0.36 percentage points, the number of contacts with the channel is 266.9 thousand). • VIP Premiere HD (share of viewing dipped by 0.26 p.p. to 0.73%) ranked fifth - the channel reached 261.6 thousand households in February. The group of movie channels generated 6.81 million contacts with IPTV/OTT households in February.
13. Movie channels, Shr%, February 2022 2,01 1,98 1,24 1,08 0,73 0,52 0,46 0,46 0,41 0,3 0,26 0,23 0,18 0,16 0,15 0,15 0,13 0,1 0,09 0,08 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld Kino Hollywood HD Enter-film CINE+HIT CINE+ HD M uzhskoe kino Param ount channel CINE+ LEGEND Kinomiks Kinokomediya Nashe Novoe Kino Star Cinema AM C KinoUzhas ZeeTV Movie channels, Shr%, February 2022
14. Movie channels, average time spent, February 2022 00:37:51 00:38:19 00:33:24 00:38:40 00:27:52 00:14:39 00:29:00 00:27:07 00:26:06 00:16:22 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld… Hollywood HD Enter-film CINE+HIT CINE+ HD Movie channels, Ats, February 2022
15. Entertainment channels, February 2022 • In February, the leader of the group is TET channel, which has reduced the share of viewing (a drop by 0.32 p.p. to 2.21%), has generated 791 thousand contacts with IPTV/OTT households. The TET’s average viewing time was 32.7 minutes. • NLO-TV channel is in second place with a viewing share of 0.84% (a drop of 0.17 p.p.). Share of OCE channel in third place decreased by 0.12 p.p. up to 0.59%. NLO-TV had 519.9 thousand contacts with the viewers, and OCE channel scored 398.5 thousand. • The fourth place taken by KVARTAL TV channel with an indicator of 0.35% (dipped by 0.10 p.p.), while Indigo TV channel is in fifth place (the share lost in February 0.0 2 p.p. and sticks to 0.34%) The group of entertainment channels reached 4.24 million contacts with IPTV/OTT households in February.
16. Entertainment channels, Shr%, February 2022 2,21 0,84 0,59 0,35 0,34 0,26 0,16 0,16 0,13 0,09 0,07 0,05 0,02 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV OCE (QTV) KVARTAL TV Indigo TV M ega Fox Life Sonce TLC Trofey Rybalka TV Food Network M ilady_Televis… Vintazh TV M yZen HD FAST&FUN… 7D7 NLO 1 Entertainment channels, Shr%, February 2022
17. Entertainment channels, average time spent, February 2022 00:32:45 00:28:19 00:28:27 00:22:13 00:29:37 00:19:44 00:24:59 00:18:50 00:48:20 00:10:42 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV OCE (QTV) KVARTAL TV Indigo TV M ega Fox Life Sonce TLC Trofey Entertainment channels, Ats, February 2022
18. Children’s channels, February 2022 • Plus Plus channel viewing share grew in February by 0.03 p.p. to the level of 1.08%, and remains in first place, 270.7 thousand contacts received. • Nick jr (share of viewing decreased by 0.03 p.p. to 0.69%) took second place. • Nickelodeon (share at the level of 0.66%, a decrease by 0.04 p.p.) ranks third respectively. Nick jr received 105.5 thousand contacts, and Nickelodeon - 153.9 thousand contacts. • The fourth place belongs to Pixel channel, the viewing share of which has dipped by 0.01 percentage points to 0.35%, and the number of contacts gathered was 264.4 thousand. In total, the children's channels group generated 2.40 million contacts with households connected to the IPTV/OTT panel throughout the month.
19. Children’s channels, Shr%, February 2022 1,08 0,69 0,66 0,35 0,33 0,23 0,21 0,17 0,13 0,10 0,10 0,09 0,08 0,04 0,03 0,03 0,02 0,02 0,02 0,02 0,00 0,75 1,50 PLUS PLUS Nick Jr Nickelodeon Pixel Detskiy Mir / Teleklub Nicktoons Cartoon Network Cine+ Kids NIKI Junior NIKI Kids Malyatko TV Boomerang DuckTV BabyTV Duck TV Plus ZOOM Gulli Girl MultStream TIJI #NASH KIDS Children’s channels, Shr%, February 2022
20. Children’s channels, average time spent, Febrary 2022 01:09:25 01:26:46 01:07:26 00:37:29 00:51:42 01:17:30 00:45:56 00:35:32 00:41:18 00:33:48 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nick Jr Nickelodeon Pixel Detskiy M ir /… Nicktoons Cartoon Network Cine+ Kids NIKI Junior NIKI Kids Children’s channels, Ats, February 2022
21. Sports channels, February 2022 • Setanta Sports HD retained first place (viewing share increased by 0.03 p.p. up to 0.33%). • Football 1 ranks second with a viewing share of 0.28% (up 0.09 p.p. ). Setanta Sports HD received 325.8 thousand contacts, and Football 1 channel got 476.4 thousand households. • Eurosport 1 (viewing share of 0.26%, an increase in 0.05 percentage points, the number of contacts the channel had in February - 112.6 thousand households) is in the third position. • The fourth place to Setanta Sports Plus with a viewing share of 0.19% and 309.2 thousand contacts generated. • Football 2 ranks fifth with a viewing share of 0.08% and 52.7 thousand contacts got. The group of sports channels gathered 2.23 million contacts in February.
22. Sports channels, Shr%, February 2022 0,31 0,28 0,26 0,19 0,08 0,08 0,08 0,07 0,05 0,04 0,00 0,70 Setanta Sports HD Football 1 Eurosport 1 Setanta Sports Plus Football 2 Eurosport 2 XSPORT Football 3 SHAKHTAR TV Megogo Football 1 Sports channels, Shr %, February 2022
23. Sports channels, average time spent, February 2022 00:31:39 00:38:56 00:47:46 00:29:00 00:20:03 00:23:40 00:11:28 00:16:02 00:15:04 00:28:41 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Football 1 Eurosport 1 Setanta Sports Plus Football 2 Eurosport 2 XSPORT Football 3 SHAKHTAR TV Megogo Football 1 Sports channels, Ats, February 2022
24. Documentary channels, February 2022 • Viasat History continues to hold the first place in the group, which viewing share decreased by 0.18 p.p. to 0.69% (the total number of contacts with the channel is 349.8 thousand) • NATIONAL GEOGRAPHIC stands the second position in the group with an indicator of 0.39% (a decrease of 0.09 p.p.). The number of contacts the channel had with IPTV/OTT households throughout Ukraine amounted to 234.8 thousand. • In third place is Viasat Explore CEE with a viewing share of 0.45% (lost 0.11 p.p.). • Nat Geo Wild (viewing share of 0.33%, a decrease by 0.05 p.p.) is in fourth place, and DISCOVERY CHANNEL is in fifth, with an indicator of 0.25% (a drop of 0.04 p.p.). The average time spent watching the channels leading the group in February was: Viasat History - 42.7 minutes, NATIONAL GEOGRAPHIC - 26 minutes, Viasat Explore CEE - 30.5 minutes. In general, the group of documentary channels received 4.9 million contacts with IPTV/OTT households.
25. Documentary channels, Shr %, February 2022 0,69 0,39 0,39 0,33 0,25 0,24 0,24 0,16 0,09 0,09 0,07 0,07 0,06 0,06 0,05 0,05 0,04 0,04 0,04 0,04 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild DISCOVERY CHANNEL History Viasat Nature CEE Discovery Science Trofey EPOQUE Rybalka TV Kultura Animal Planet Fauna Da Vinci Learning Travel Channel HD Nauka 1AUTO Dacha Terra H2 Kus-Kus Travel&Adventure EKO TV SEA TV HD Life DOCUBOX HD 36,6 HD Utravel NavigatorTV Documentary channels, Shr %, February 2022
26. Documentary channels, average time spent, February 2022 00:42:42 00:26:00 00:30:34 00:31:52 00:31:59 00:40:53 00:23:05 00:29:04 00:10:42 00:15:02 00:11:04 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild DISCOVERY CHANNEL History Viasat Nature CEE Discovery Science Trofey EPOQUE Rybalka TV Documentary channels, Ats, February 2022
27. News channels, February 2022 • The first place among the news channels is held by Ukraine 24 channel, which share in February grew by 2.06 p.p. up to 4.72% (the channel received 448 thousand contacts and the average viewing time at the duration of 1 hour and 16 minutes). • The viewing share of PRYAMIY channel, which is in second place, increased by 0.22 p.p. up to 1.23%. The channel received 454.9 thousand unique contacts in February and an average viewing time of 47.1 minutes. • Channel 24 showed a viewing share of 0.68% (added 0.28 p.p.) and is in third place with 78.01 thousand contacts. The average viewing time was 39.7 minutes. • Fourth place belongs to Espresso TV – viewing share increased by 0.09 p.p. up to 0.53%, the number of contacts the channel got was 348.8 thousand. • NASH channel is in fifth place (viewing share decreased by 0.47 p.p. to the level of 0.34%), generating 149.3 thousand contacts. The total number of IPTV/OTT households contacting with the news channels in Ukraine amounted to 3.56 million last month.
28. News channels, Shr%, February 2022 4,72 1,23 0,68 0,53 0,34 0,23 0,11 0,11 0,1 0,08 0,05 0,05 0,04 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 PRYAM IY Channel 24 Espresso TV NASH Unian TV Obozrevatel TV Euronews 4 Channel 8 Channel CHP Info Kyiv.Live PravdaTUT Pershyi Diloviy Zoryaniy D1 Hrom adske TV 100% NEW S News channels, Shr%, February 2022
29. News channels, average time spent, February 2022 01:16:16 00:47:09 00:39:46 00:27:23 00:22:12 00:16:19 00:11:22 00:14:32 00:13:46 00:08:02 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 Ukraine 24 PRYAMIY Channel 24 Espresso TV NASH Unian TV Obozrevatel TV Euronews 4 Channel 8 Channel News channels, Ats, February 2022
30. TV series channels, Shr %, February 2022 0,55 0,47 0,4 0,31 0,26 0,12 0,12 0,09 0,08 0,01 0,00 0,35 0,70 BIGUDI Param ount Com edy Epic Drama FOX Star Family Bolt FILM UADRAMA Kinoseriya Dorama FlixSnip TV series channels, Shr %, February 2022 • The group of TV series channels continues to be headed by BIGUDI channel, which share fell by 0.02 p.p. up to 0.55%, and scored 325.8 thousand contacts with IPTV/OTT households. • Paramount Comedy is in second place, which viewing share increased by 0.17 p.p. up to 0.47%. • Third place goes to Epic Drama channel with a share of 0.40%. The group of TV series channels gained 2.17 million contacts with IPTV/OTT households throughout Ukraine.
31. TV series channels, average time spent, February 2022 00:30:22 00:21:45 00:39:59 00:30:00 00:28:14 00:20:15 00:19:08 00:32:11 00:20:49 00:04:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 BIGUDI Param ount Com edy Epic Drama FOX Star Family Bolt FILM UADRAMA Kinoseriya Dorama FlixSnip TV series channels, Ats, February 2022
32. Music channels, Shr%, February 2022 • M1 takes the first place - its share of viewing has dipped to 0.35%. • The second is M2 (the share decreased by 0.05 p.p. to 0.18%). • In third place is the EU MUSIC channel with a viewing share of 0.16%. In total, the music channels group received 2.31 million contacts in February. 0,35 0,18 0,15 0,12 0,09 0,07 0,06 0,02 0,01 0,01 0,00 0,15 0,30 0,45 M1 M2 EU Music MUSIC… 4ever… OTV InRating MTV Hits MEGOGO… RU MUSIC Music channels, Shr%, February 2022
33. Music channels, average time spent, February 2022 00:33:13 00:25:53 00:25:05 00:22:06 00:28:40 00:14:33 00:12:57 00:19:15 00:04:05 00:29:29 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 EU M usic M USIC BOX UA 4ever music OTV InRating M TV Hits M EGOGO LIVE RU MUSIC Music channels, Ats, February 2022
34. Regional channels, February 2022 • Kiev channel remains in first place among regional channels. with a viewing share of 0.070%. • In second place is UA:KYIV with an indicator of 0.040%. • UA: CRIMEA received a share of viewing of 0.025%, holds the third place, and ATR channel, which share of viewing was 0.021%, is in fourth place. • The next channel, Perviy Horodskoy, has an indicator within 0.020% of the viewing share. In February, a group of regional channels collected 2.08 million contacts with IPTV/OTT households.
35. Regional channels, Shr %, February 2022 0,070 0,040 0,025 0,021 0,020 0,019 0,015 0,012 0,011 0,011 0,010 0,010 0,009 0,009 0,008 0,007 0,007 0,007 0,007 0,007 0,006 0,006 0,006 0,005 0,005 0,004 0,004 0,004 0,004 0,003 0,003 -0,010 0,010 0,030 0,050 Kiev UA:KYIV UA:CRIMEA ATR Perviy Gorodskoi Pershyi Zahidniy Horizon TV UA:Dnipro Perviy Kievskiy Nash Channel ALEX UA:KHARKIV 34 Channel UA:ZAPORIZHYA TRK Galicia UA:RIVNE Avers UA:DONBAS UA:CHERNIHIV Chernomorskaya TRK TV-5 (Zaporizhya) NTA (2 channel) Centralnyi (Poltava) MostVideo odessa.live 12 Channel UA:ZHYTOMYR UA:VINNITSYA UA:BUKOVYNA PravdaTUT Lviv Donbass Regional channels, Shr %, February 2022
36. Regional channels, average time spent, February 2022 00:14:16 00:07:14 00:06:14 00:05:21 00:13:05 00:10:34 00:23:34 00:06:42 00:07:02 00:13:46 00:10:00 00:08:41 00:15:32 00:07:41 00:06:39 00:09:03 00:08:47 00:05:40 00:08:34 00:03:47 00:11:46 00:06:49 00:06:00 00:05:18 00:07:45 00:07:23 00:05:53 00:05:07 00:04:59 00:06:25 00:04:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev UA:KYIV UA:CRIM EA ATR Perviy Gorodskoi Pershyi Zahidniy Horizon TV UA:Dnipro Perviy Kievskiy Nash Channel ALEX UA:KHARKIV 34 Channel UA:ZAPO RIZHYA TRK Galicia UA:RIVNE Avers UA:DONBAS UA:CHERN IHIV Chernom orskaya TRK TV-5 (Zaporizhya) NTA (2 channel) Centralnyi (Poltava) M ostVideo odessa.live 12 Channel UA:ZHYTO M YR UA:VIN NITSYA UA:BUKOVYNA PravdaTUT Lviv Donbass Regional channels, Ats, February 2022
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