TV viewing survey January 2023

Transcript

1. We know what Ukraine is watching TV viewing survey January 2023
2. SUMMARY • Leading group of general viewing channels in January increased (increase by 1.29 percentage points to 43.52%). • The group of movie channels is in second place - in January, the group's viewing share was at the level of 15.43% (minus 1.22 p.p.). • The third most popular among viewers was the group of entertainment channels, which viewing share in January increased by 2.76 percentage points and reached a mark of 15.14%. • A group of documentary channels increased by 0.16 p.p. and ranks fourth with a rate of 5.67%. • Group of channels demonstrating TV series, the viewing share of which was 5.39%, that is 0.41 p.p. below the indicator in December, was in fifth place. • In sixth place is the group of news channels (viewing share of 5.10%, plus 0.45 p.p.), and in seventh place is the group of children's channels (viewing share of 4.33%, a decrease of 0.37 p.p.). • In eighth place was a group of sports channels (viewing share in January increased by 0.45 percentage points to 1.62%). • The viewing share of the music channels group increased by 0.03 p.p. to 1.25%, and the group remains in ninth place. • The group of regional channels holds the tenth place with an indicator of 0.80% (a decrease of 3.05 p.p.).
3. TV channels groups by genres 42,23 16,65 12,37 5,51 5,8 4,65 4,7 1,17 1,28 3,85 1,79 43,52 15,43 15,14 5,67 5,39 5,1 4,33 1,62 1,25 0,8 1,75 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Docimentary TV Series News Children's Sports Music Regional Other TV channels groups by genres, Shr % December January
4. Channels of general viewing, January 2023 • Novy Channel (viewing share decreased by 0.11 p.p. ) in January continues to lead the group with an indicator of 9.23%. • STB channel (viewing share 7.90%, a decrease of 0.61 p.p.) remains in second place in the group. Novy Kanal generated 774,700 contacts, while STB channel generated 755,900 contacts. • In third place was the 1+1 Marathon channel with a viewing share of 6.64% (a decrease of 0.39 pp and 650.1 thousand contacts). • Channel 1+1 Ukraine ranks fourth, having added 3.30 percentage points in January . (viewing share 5.41%, number of contacts with the channel – 815.4 thousand). • Channel 2+2 grew by 0.13 percentage points in January . and is in fifth place with an indicator of 5.18% (690 thousand contacts generated), and the ICTV channel is in sixth place with an indicator of 5.05% (minus 0.20 p.p., generated 576.9 thousand contacts). In general, the group of general viewing channels gained 5.64 million contacts with IPTV/OTT households in January.
5. Channels of general viewing, Shr%, January 2023 9,23 7,9 6,64 5,41 5,18 5,05 1,85 1,11 0,37 0,29 0,26 0,12 0,1 0,02 0, 0,00 3,50 7,00 10,50 Novy Channel STB 1+1 Marathon 1+1 Ukraine 2+2 ICTV NTN Inter 5 channel Apostrophe TV K1 K2 DOM Televsesvit Nashe Channels of general viewing, Shr%, January 2023
6. Channels of general viewing, average time spent, January 2023 00:49:25 00:55:18 00:51:05 00:36:25 00:34:19 00:47:47 00:41:50 00:32:51 00:18:39 00:25:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel STB 1+1 Marathon 1+1 Ukraine 2+2 ICTV NTN Inter 5 channel Apostrophe TV Channels of general viewing, Ats, January 2023
7. Channels of general viewing, coverage, January 2023 774 717 755 926 650 109 815 375 690 009 576 961 335 109 301 448 188 510 116 364 152 719 100 244 132 541 52 144 907 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy Channel STB 1+1 Marathon 1+1 Ukraine 2+2 ICTV NTN Inter 5 channel Apostrophe TV K1 K2 DOM Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), January 2023
8. General viewing channels, weekdays • On weekdays in January, Novy Channel has taken the first place. • STB channel is in second place. • 1+1 Marathon is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 1+1 Marathon. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, January 2023 • The first position in January is held by the TV1000 East channel (viewing share 3.01%, decrease by 0.03 p.p. ). In total, more than 676,000 unique households connected to IPTV/OTT platforms watched the TV1000 East channel throughout Ukraine during the month with an average viewing rate of 30.7 minutes. • TV1000 Action East with an indicator of 2.86% (minus 0.20 pp, the number of contacts – 977.3 thousand) ranked second in the group. • The third place in the group is held by ViP Comedy channel (viewing share 2.14%, decrease by 0.10 p.p.), which was watched by 614.2 thousand households. • VIP Megahit HD channel is in fourth place (viewing share 1.80%, plus 0.18 p.p., number of contacts with the channel – 485.1 thousand). • TV1000 World Kino channel (viewing share decreased by 0.09 pp to 1.69%) took fifth place - the channel reached 918,000 households in January. In general, the group of movie channels gained 6.65 million contacts with IPTV/OTT households in January.
11. Movie channels, Shr%, January 2023 3,01 2,86 2,14 1,8 1,68 1,06 0,72 0,51 0,32 0,26 0,24 0,23 0,22 0,18 0,06 0,05 0,03 0,02 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD TV1000 W orld Kino Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT AM C Param ount channel CINE+ LEGEND Star Cinema FILM BOX Bollywood HD KINO1 FILM BOX… Наше любимое … FilmUA LIVE Movie channels, Shr%, January 2023
12. Movie channels, average time spent, January 2023 00:30:36 00:31:15 00:27:59 00:34:28 00:21:06 00:22:27 00:28:07 00:30:52 00:11:24 00:12:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD TV1000 W orld Kino Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT Movie channels, Ats, January 2023
13. Entertainment channels, January 2023 • In January, the leader of the group, TET channel, decreased its viewing share (decrease by 0.22 percentage points to 6.10%), generating 727.5 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 38.4 minutes. • ICTV2 channel is in second place with a viewing share of 4.46% (plus 3.31 p.p.). • KVARTAL TV is in third place with a share of 1.90%. ICTV2 had 686.7 thousand contacts with TV viewers, KVARTAL TV - 763.9 thousand. • OCE-TV channel was in fourth place with a rate of 0.84 % (minus 0.13 pp), and Sonce channel was in fifth place with a share of 0.61% (minus 0.02 pp ). In total, the group of entertainment channels gained 3.37 million contacts with IPTV/OTT households in a month.
14. Entertainment channels, Shr%, January 2023 6,32 1,98 1,14 0,97 0,59 0,46 0,34 0,24 0,12 0,09 0,07 0,02 0,01 0,01 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 TET KVARTAL TV ICTV2 OCE (QTV) Sonce Fox Life M ega TLC Trofey Food Network Rybalka TV M ilady_Televisio M yZen HD 7D7 FAST&FUN BOX HD Entertainment channels, Shr%, January 2023
15. Entertainment channels, average time spent, January 2023 00:30:36 00:31:15 00:27:59 00:34:28 00:21:06 00:22:27 00:28:07 00:30:52 00:11:24 00:12:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD TV1000 W orld… Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT Entertainment channels, Ats, January 2023
16. Children’s channels, January 2023 • Viewing share of Plus Plus was in January by 0.05 p.p. to the level of 1.71%, and the channel remains in first place, generating 340.7 thousand contacts. • Nick Jr (viewing share decreased by 0.07 pp to 0.40%) took second place, and Nickelodeon (share at the level of 0.39%, minus 0.03 p.p.) ranks third, respectively. Channel Nick Jr generated 56.4 thousand contacts, and the Nickelodeon channel - 95 thousand. • The fourth place is occupied by Nicktoons channel, which viewing share was 0.30% (minus 0.04 p.p.), and the number of contacts was 52.5 thousand. 1.24 million contacts with households connected to IPTV/OTT panels took place with children's channels during January.
17. Children’s channels, Shr%, January 2023 1,71 0,41 0,39 0,29 0,27 0,27 0,21 0,15 0,13 0,08 0,07 0,06 0,06 0,04 0,04 0,03 0,02 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nick Jr Nickelodeon Nicktoons Pixel Cartoon Network Nickelodeon Ukraine Pluto TV Cine+ Kids NIKI Junior NIKI Kids Malyatko TV ZOOM DuckTV Boomerang Kinokazka Duck TV Plus English Club TV HD BabyTV Gulli Girl TIJI Children’s channels, Shr%, January 2023
18. Children’s channels, average time spent, January 2023 00:44:12 01:10:53 00:49:22 01:03:56 00:34:28 00:57:14 01:07:30 00:29:34 00:46:53 00:32:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nick Jr Nickelodeon Nicktoons Pixel Cartoon Network Nickelodeon… Cine+ Kids NIKI Junior NIKI Kids Children’s channels, Ats, January 2023
19. Sports channels, January 2023 • Setanta Sports HD remains in first place (viewing share increased by 0.16 pp to 0.454%). • Eurosport 1 takes second place with a viewing share of 0.449% (plus 0.18 p.p.). Setanta Sports HD received 245.8 thousand contacts, Eurosport 1 was watched by 75.2 thousand households. • Eurosport 2 (viewing share in January 0.18%, plus 0.04 p.p., number of contacts with the channel - 51.6 thousand) occupies the third position. • The fourth place is occupied by Setanta Sports Plus with a viewing share of 0.10% and 159.8 thousand contacts. • XSPORT ranks fifth with a viewing share of 0.09% and 118.8 thousand contacts. In total, the group of sports channels generated about 1.15 million contacts per month.
20. Sports channels, Shr%, January 2023 0,45 0,45 0,18 0,1 0,09 0,08 0,07 0,04 0,03 0,02 0,00 0,70 Setanta Sports HD Eurosport 1 Eurosport 2 Setanta Sports Plus XSPORT Sport 1 Baltic Xsport+ Megogo Football 1 Sport 1 Dynamo Kyiv TV Sports channels, Shr%, January 2023
21. Sports channels, average time spent, January 2023 00:40:05 00:42:36 00:25:34 00:18:01 00:13:59 00:30:02 00:15:13 00:20:58 00:11:46 00:11:30 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Eurosport 2 Setanta Sports Plus XSPORT Sport 1 Baltic Xsport+ Megogo Football 1 Sport 1 Dynamo Kyiv TV Sports channels, Ats, January 2023
22. News channels, January 2023 • In first place is Channel 24, which viewing share in January increased by 0.08 percentage points up to 2.16% (the channel received 112.9 thousand contacts and an average viewing time of 59 minutes). • The viewing share of Espresso, which was in second place, increased by 0.10 p.p. to 0.97%. The channel received 183.6 thousand unique contacts in December and an average viewing time of 38.2 minutes. • PRYAMIY channel showed a viewing share of 0.84% (plus 0.01 p.p.) and ranks third with 205.4 thousand contacts. The indicator of the average viewing time was 3 3.6 minutes. • Fourth place by channel UA:FreeDOM – viewing share of 0.47 % (plus 0.06 p.p.), number of contacts with the channel – 42,500. • Unian TV took fifth place (viewing share decreased by 0.05 p.p. to 0.19%), which generated 165.6 thousand contacts. The total number of IPTV/OTT contacts of households with news TV channels throughout Ukraine in January amounted to 1.46 million.
23. News channels, Shr%, January 2023 2,16 0,97 0,84 0,47 0,19 0,18 0,07 0,07 0,05 0,04 0,03 0,02 0,01 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV Pryamyi UA:FreeDOM Unian TV 8 channel Suspilne Novini Obozrevatel TV Pravda TUT 4 Channel Pershyi Diloviy Euronews BBC W orld News CHP Info Zoryaniy Ukraina 24 D1 News channels, Shr%, January 2023
24. News channels, average time spent, January 2023 00:59:05 00:38:15 00:33:38 00:38:09 00:12:56 00:10:34 00:08:15 00:11:43 00:07:11 00:13:38 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espreso TV Pryamyi UA:FreeDOM Unian TV 8 channel Suspilne Novini Obozrevatel TV Pravda TUT 4 Channel News channels , Ats, January 2023
25. Documentary channels, January 2023 • History channel remains in the first place in the group, which viewing share decreased by 0.03 percentage points up to 0.71% (the total number of contacts with the channel is 338 thousand), and Viasat History occupies the second position in the group with an indicator of 0.64% (plus 0.02 p.p.). The number of channel contacts with IPTV/OTT households across Ukraine amounted to 348.4 thousand. • Viasat Explore CEE took third place with a viewing share of 0.62% (an increase of 0.04 p.p.). • DISCOVERY CHANNEL (0.56% viewing share, unchanged) is in fourth place, and NATIONAL GEOGRAPHIC is in fifth place with an indicator of 0.45% (minus 0.03 p.p.). The average viewing time of the TV channels-leaders of the group in January was History -39.7 minutes, Viasat History – 31.1 minutes, Viasat Explore CEE – 28 minutes. In general, the group of documentary channels generated 3.783 million contacts with IPTV/OTT households in January.
26. Documentary channels, Shr %, January 2023 0,71 0,64 0,62 0,56 0,45 0,45 0,42 0,29 0,28 0,13 0,11 0,11 0,09 0,09 0,07 0,07 0,06 0,06 0,06 0,06 0,05 0,04 0,04 0,03 0,03 0,02 0,02 0,02 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 History Viasat History Viasat Explore CEE DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE Discovery Science Суспільне Культура Trofey Travel&Adventure EPOQUE Animal Planet EKO TV Nauka Rybalka TV Fauna Kus Kus Travel Channel HD H2 1AUTO Terra Dacha Da Vinci Learning Utravel 6соток Travelxp HD Чемодан ТВ History 2 36,6 HD Documentary channels, Shr %, January 2023
27. Documentary channels, average time spent, January 2023 00:38:49 00:31:05 00:28:01 00:29:34 00:22:46 00:30:50 00:26:21 00:26:31 00:12:46 00:13:16 00:15:08 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 History Viasat History Viasat Explore CEE DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo W ild Viasat Nature CEE Discovery Science Суспільне Культура Trofey Travel&Adventure Documentary channels, Ats, January 2023
28. TV series channels, Shr %, January 2023 1,77 0,76 0,75 0,66 0,55 0,46 0,31 0,1 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Param ount Com edy FILM UADRAMA Epic Drama FOX Bolt Star Family Dorama TV series channels, Shr %, January 2023 • The group of TV series channels in January is led by Bigudi, which viewing share decreased by 0.37 percentage points up 1.77% and generated 309.8 thousand contacts with IPTV/OTT households. • In second place is Paramount Comedy, which viewing share decreased by 0.14 p.p. to 0.76%. • The third place is occupied by FILMUADRAMA with a viewing share of 0.75% (minus 0.04 p.p.). In total, the TV series channel group has gained 1.98 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, January 2023 00:44:24 00:27:34 00:39:47 00:35:50 00:31:41 00:32:28 00:19:41 00:23:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI Param ount Com edy FILM UADRAMA Epic Drama FOX Bolt Star Family Dorama TV series channels, Ats, January 2023
30. Music channels, Shr%, January 2023 • M1 takes the first place - its viewing share has increased to 0.34%, EU MUSIC is in second place - (the share increased by 0.04 pp to 0.20%). • In third place is the M2 channel with a viewing share of 0.18%. 1.35 million contacts in January the group of music channels had. 0,34 0,2 0,18 0,15 0,06 0,06 0,04 0,03 0,03 0,03 0,00 0,15 0,30 0,45 M1 EU Music M2 4ever music InRating MTV Hits UAMusic MTV 90s MTV 00s clubMTV Music channels, Shr%, January 2023
31. Music channels, average time spent, January 2023 00:31:23 00:28:14 00:24:17 00:22:54 00:15:52 00:20:05 00:15:10 00:18:15 00:18:53 00:18:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic M 2 4ever music InRating M TV Hits UAM usic M TV 90s M TV 00s clubM TV Music channels, Ats, January 2023
32. Regional channels, January 2023 • Suspilne Kyiv channel took first place among regional channels with a viewing share of 0.275%. • In second place is Kyiv channel with an indicator of 0.229%. • TV channel Suspilne Crimea, having received a viewing share of 0.048%, ranks third, and channel Pervyj Gorodskoy, which viewing share was 0.031%, is in fourth place. • The next channel PravdaTUT Kyiv has an index within 0.028% of viewing share. During the month, the group of regional channels received 815 thousand contacts with households.
33. Regional channels, Shr%, January 2023 0,274 0,229 0,048 0,030 0,028 0,028 0,022 0,019 0,008 0,007 0,007 0,006 0,006 0,006 0,005 0,005 0,005 0,004 0,004 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,003 0,002 0,000 0,050 0,100 Suspilne Kiev Kiev Suspilne Crimea Perviy Horodskoi Pravda TUT Kiev ATR 11 channel ALEX Avers (Lutsk) Chernomorskaya TRK Pershyi Zahidniy TRK Galicia Suspilne Zaporizhya NTA Konkurent (Lutsk) Suspilne Chernihiv Suspilne Kharkiv Vita TV Suspilne Dnipro Suspilne Zhytomyr Suspilne Vinnitsy Ternopyl 1 Perviy Kievskiy Suspilne Rivne Suspilne Lutsk Suspilne Mykolaiv Suspilne Uzhgorod TVA (Chernivtsi) Horizont TV ETNO CHANNEL HD Suspilne Odessa Regional channels, Shr%, January 2023
34. Regional channels, average time spent, January 2023 00:15:17 00:11:30 00:23:36 00:09:38 00:09:53 00:27:23 00:21:34 00:13:42 00:05:39 00:10:52 00:10:28 00:13:05 00:07:25 00:08:54 00:14:15 00:12:33 00:07:20 00:09:14 00:12:21 00:08:35 00:11:07 00:09:03 00:12:58 00:08:27 00:16:55 00:09:55 00:09:02 00:22:25 00:03:39 00:09:12 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Suspilne Kiev Kiev Suspilne Crim ea Perviy Horodskoi Pravda TUT Kiev ATR 11 channel ALEX Avers (Lutsk) Chernom orskaya TRK Pershyi Zahidniy TRK Galicia Suspilne Zaporizhya NTA Konkurent (Lutsk) Suspilne Chernihiv Suspilne Kharkiv Vita TV Suspilne Dnipro Suspilne Zhytom yr Suspilne Vinnitsy Ternopyl 1 Perviy Kievskiy Suspilne Rivne Suspilne Lutsk Suspilne M ykolaiv Suspilne Uzhgorod TVA (Chernivtsi) Horizont TV ETNO CHANNEL HD Suspilne Odessa Regional channels, Ats, January 2023
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