TV viewing survey July 2022

Transcript

1. We know what Ukraine is watching TV viewing survey July 2022
2. SUMMARY • General viewing channels has shown a cautious growth – according to the results of July, the share of the group increased by 0.87 p.p. up to 39.40%. • The group of movie channels continues to hold the second place – in July the group's viewing share increased again to 22.07% (the group added 1.42 p.p.). • The third most popular among viewers was the group of entertainment channels, viewing share in July sank by 0.93 p.p. and reached the mark of 9.16%. • A group of documentary channels, the share of which was 6.98%, which is 0.24 p.p. higher than in July, ranked fourth. The group of news channels lost 0.67 p.p. and ranks fifth with 6.44% • The group of TV series channels is in sixth place (the share of viewing is 5.41%, plus 0.40 p.p.), and the group of children's channels is in seventh place (the share of viewing is 4.86%, a decrease of 0.22 p.p.). • Viewing share of thr sports channels group decreased by 1.55 p.p. to 1.88% and the group remains in eighth place. • In ninth place is a group of music channels with a total viewing share of 1.37% (an increase of 0.05 p.p.). • The group of regional channels (share of viewing in July kept unchanged) holds tenth place with 0.57%.
3. TV channel groups by genre 38,54 20,64 10,09 6,73 7,11 5,01 5,08 3,43 1,32 0,57 1,49 39,4 22,07 9,16 6,98 6,44 5,41 4,86 1,88 1,37 0,57 1,87 0,00 15,00 30,00 45,00 60,00 Novy Channel Movie Entertainment Documentary News TV series Children's Sports Music Regional Other TV channel groups by genre , Shr % June July
4. Channels of general viewing, July 2022 • Novy Channel (an increase in the share of viewing by 0.07 percentage points) in July continues to occupy the first place with a share of 9.25%. • At the same time, channel 1+1 (viewing share 7.70%, decrease by 0.09 p.p.) ranks second in the group. Novy Channel has generated 807 thousand contacts, while 1 + 1 channel had 702.7 thousand. • The third place is occupied by STB with a viewing share of 6.37% (growth by 1 p.p. and 623.6 thousand contacts). • Channel ICTV lost 0.04 p.p. in July and is in fourth place with an indicator of 4.96% (553.4 thousand contacts were generated). • Channel 2+2 ranks fifth, having added 0.39 p.p. in July. (the share of viewing is 4.77%, the number of contacts with the channel is 753.7 thousand), and NTN is in sixth with an indicator of 2.73% (the share of viewing increased by 0.25 p.p., 372.7 thousand contacts were generated) . In total, the group of general viewing channels gained 5.18 million contacts with IPTV/OTT households in July.
5. Channels of general viewing, Shr%, July 2022 9,25 7,7 6,37 4,96 4,77 2,73 1,18 1,14 0,59 0,41 0,16 0,09 0,04 0,02 0, 0,00 3,50 7,00 10,50 Novy Channel 1+1 STB ICTV 2+2 NTN Channel 'Ukraine' Inter K1 5 channel Apostrof TV K2 DOM Televsesvit Nashe Channels of general viewing, Shr%, July 2022
6. Channels of general viewing, average time spent, July 2022 00:56:23 01:04:37 01:06:52 01:02:36 00:40:42 00:56:21 00:33:30 00:36:30 00:26:11 00:22:04 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel 1+1 STB ICTV 2+2 NTN Channel 'Ukraine' Inter K1 5 channel Channels of general viewing, Ats, July 2022
7. Channels of general viewing, coverage, July 2022 806 949 702 770 623 617 553 390 753 683 372 692 320 993 344 639 225 612 203 050 120 060 90 153 15 211 44 522 267 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Novy Channel 1+1 STB ICTV 2+2 NTN Channel 'Ukraine' Inter K1 5 channel Apostrof TV K2 DOM Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), July 2022
8. General viewing channels, weekdays • On weekdays in July, Novy Channel came out on top. • 1+1 is in second place. • In third place is STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Novy Channel held the lead. • 1 + 1 took the second position. • 2+2 won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, July 2022 • The first position in July is held by TV1000 East (viewing share of 3.63%, an increase of 0.26 p.p.). In total, more than 651 000 unique households connected to IPTV/OTT platforms watched TV1000 East throughout the month within Ukraine with an average viewing rate of 37.5 minutes. • TV1000 Action East with 3.43% (an increase of 0.28 percentage points, the number of contacts - 854.5 thousand) is in second place in the group. • The third place in the group is held by ViP Comedy (viewing share 2.84 %, growth by 0.16 p.p.), which was viewed by 541 000 households. • In fourth place is VIP Megahit HD (viewing share 2.64%, an increase of 0.13 percentage points, the number of contacts with the channel is 410.7 thousand). • TV1000 World Kino (the share of viewing dipped by 0.18 p.p. to 1.96%) ranked fifth - the channel reached 811.7 thousand households in July. In general, the group of movie channels gained 7.21 million contacts with IPTV/OTT households in July.
11. Movie channels, Shr%, July 2022 3,63 3,43 2,84 2,64 1,96 1,76 1,33 0,85 0,77 0,69 0,51 0,44 0,39 0,28 0,2 0,08 0,05 0,05 0,04 0,03 0,03 0,02 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 3,85 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD TV1000 W orld Kino VIP Prem iere HD Hollywood HD Param ount channel Enter-film CINE+HIT CINE+ HD CINE+ LEGEND Star Cinema 4ever Cinema AM C Bollywood HD A Premier A Classic FILM BOX A First International FilmUA LIVE Rodnoe Kino KINO1 FILM BOX… KBS W orld TV Movie channels, Shr%, July 2022
12. Movie channels, average time spent, July 2022 00:37:30 00:36:57 00:35:42 00:39:23 00:24:28 00:27:52 00:30:55 00:24:33 00:36:42 00:19:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD TV1000 W orld… VIP Prem iere HD Hollywood HD Param ount… Enter-film CINE+HIT Movie channels, Ats, July 2022
13. Entertainment channels, July 2022 • In July, the leader of the group, TET, increased the share of viewing (growth by 0.68 p.p. to 3.63%), generating 624.6 thousand contacts with IPTV/OTT households throughout Ukraine. TET channel average viewing time was 37.1 minutes. • OCE TV is in second place with a viewing share of 1.15% (unchanged). Indigo channel viewing share is on third place, sank by 1.71 p.p. up to 1.12%. OCE-TV made 258.6 thousand contacts with viewers, while Indigo had 271 thousand. • The fourth place was occupied by KVARTAL TV with an indicator of 1.00 % (increased by 0.46 p.p.), and NLO- TV is in fifth place with a share of 0.54% (lost in July 0.54 p.p.) In general, the group of entertainment channels gained 3.13 million contacts with IPTV/OTT households in a month.
14. Entertainment channels, Shr%, July 2022 3,63 1,15 1,12 1, 0,54 0,37 0,37 0,28 0,25 0,16 0,13 0,11 0,02 0,01 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ OCE (QTV) Indigo TV KVARTAL TV NLO-TV Sonce M ega Fox Life TLC Trofey Rybalka TV Food Network M ilady_Televis… M yZen HD 7D7 FAST&FUN… NLO 1 Vintazh TV Entertainment channels, Shr%, July 2022
15. Entertainment channels, average time spent, July 2022 00:37:05 00:43:03 00:27:30 00:38:13 00:18:24 00:26:31 00:21:19 00:25:09 00:52:22 00:13:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ OCE (QTV) Indigo TV KVARTAL TV NLO-TV Sonce M ega Fox Life TLC Trofey Entertainment channels, Ats, July 2022
16. Children’s channels, July 2022 • The viewing share of the Plus Plus channel sank in July by 0.17 p.p. to the level of 1.32%, and the channel remains in first place, generating 180 thousand contacts. • Channel Nick jr (viewing share decreased by 0.04 p.p. to 0.64%) took second place, while Nickelodeon (viewing share at the level of 0.60%, 0.02 p.p. minus) ranks third respectively. Channel Nick Jr generated 70.9 thousand contacts, while Nickelodeon has generated 113.8 thousand. • The fourth place is occupied by Pixel channel, which viewing share was 0.43% (unchanged), and the number of contacts was 170 000. In total, children's channels in July made 1.40 million contacts with households connected to the IPTV/OTT panel.
17. Children’s channels, Shr%, July 2022 1,32 0,64 0,60 0,43 0,29 0,23 0,17 0,16 0,15 0,14 0,14 0,11 0,10 0,10 0,04 0,04 0,04 0,03 0,02 0,02 0,00 0,75 1,50 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Cine+ Kids NIKI Junior Nickelodeon Ukraine Pluto TV Detskiy Mir / Teleklub Boomerang Malyatko TV NIKI Kids DuckTV BabyTV ZOOM Duck TV Plus Gulli Girl MultStream TIJI Children’s channels, Shr%, July 2022
18. Children’s channels, average time spent, July 2022 01:12:19 01:20:58 00:57:07 00:41:14 01:18:37 00:48:41 00:34:01 00:50:19 00:58:23 01:07:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Cine+ Kids NIKI Junior Nickelodeon… Detskiy M ir /… Children’s channels, Ats, July 2022
19. Sports channels, July 2022 • Setanta Sports HD came out on top in July (viewing share increased by 0.21 p.p. to 0.54%). • Setanta Sports Plus is in second place with a viewing share of 0.24% (up 0.09 p.p.). Setanta Sports HD received 359 thousand contacts, Setanta Sports Plus channel was viewed by 379 thousand households. • XSPORT channel (viewing share in July 0.22%, 0.06 p.p. plus, the number of contacts with the channel - 191 thousand) holds the third position. • The fourth place is taken by Eurosport 1 channel with a viewing share of 0.12% and 90.2 thousand contacts. • Sport 1 Baltic channel ranks fifth with a viewing share of 0.105% and 33.9 thousand contacts. In total, the group of sports channels generated about 2.1 million contacts.
20. Sports channels, Shr%, July 2022 0,54 0,24 0,22 0,12 0,11 0,11 0,1 0,07 0,07 0,07 0,00 0,70 Setanta Sports HD Setanta Sports Plus XSPORT Eurosport 1 Sport 1 Baltic Football 1 Football 2 Football 3 Viasat Sport Xsport+ Sports channels, Shr %, July 2022
21. Sports channels, average time spent, July 2022 00:35:37 00:24:51 00:21:25 00:23:28 00:37:09 00:18:14 00:20:44 00:14:56 00:12:59 00:15:33 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Setanta Sports Plus XSPORT Eurosport 1 Sport 1 Baltic Football 1 Football 2 Football 3 Viasat Sport Xsport+ Sports channels, Ats, July 2022
22. Documentary channels, July 2022 • Viasat History channel continues to hold the first place in the group, which viewing share dipped by 0.03 p.p. up to 0.98% (the total number of contacts with the channel is 354 thousand), and Viasat Explore CEE takes the second position in the group with 0.87% (plus 0.02 p.p.). The number of contacts the channel had with IPTV/OTT households throughout Ukraine amounted to 235 thousand. • In third place is NATIONAL GEOGRAPHIC with a viewing share of 0.71% (plus 0.01 p.p.). • DISCOVERY CHANNEL (0.69% viewing share, 0.08 p.p. increase) is in fourth place, while Viasat Nature CEE is in fifth place with 0.63% (unchanged). The average time spent watching TV channels-leaders of the group in July: Viasat History - 39.1 minutes, Viasat Explore CEE - 37.5 minutes, NATIONAL GEOGRAPHIC - 30.7 minutes. In total, the group of documentary channels generated 4.23 million contacts with IPTV/OTT households in July.
23. Documentary channels, Shr %, July 2022 0,98 0,87 0,71 0,69 0,63 0,60 0,52 0,41 0,19 0,16 0,13 0,13 0,12 0,11 0,07 0,07 0,07 0,06 0,06 0,06 0,06 0,05 0,05 0,04 0,04 0,02 0,01 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 1,05 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC DISCOVERY CHANNEL Viasat Nature CEE History Nat Geo Wild Discovery Science EPOQUE Trofey Animal Planet Rybalka TV Travel&Adventure Travel Channel HD 1AUTO Fauna Kultura Da Vinci Learning H2 Kus Kus Dacha EKO -TV Nauka Terra Utravel 6SOTOK SEA TV 36,6 HD Mason TV HD Life Documentary channels, Shr %, July 2022
24. Documentary channels, average time spent, July 2022 0:39:04 0:37:27 0:30:48 0:39:34 0:30:55 0:43:59 0:28:35 0:33:55 0:18:13 0:13:46 0:19:38 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC DISCOVERY CHANNEL Viasat Nature CEE History Nat Geo Wild Discovery Science EPOQUE Trofey Animal Planet Documentary channels, Ats, July 2022
25. News channels, July 2022 • The first place among the news channels is held by the channel Ukraine 24, which share of viewing in July decreased by 0.91 percentage points up to 2.54% (the channel received 228.6 thousand contacts and an average viewing time of 42.6 minutes). • Viewing share of Channel 24, which is in second place, increased by 0.15 p.p. up to 1.27%. The channel received 237.6 thousand unique contacts in July and an average viewing time of 1 hour and 8 minutes. • Espresso TV showed a viewing share of 1.08% (plus 0.12 p.p.) and ranks third out of 196.4 thousand contacts. Average viewing time was 44.9 minutes. • Fourth place is for PRYAMIY channel - the share of viewing is still at the level of 1.04%, the number of contacts with the channel is 209 thousand. • In fifth place is Channel 8 (viewing share increased by 0.01 p.p. to 0.13%), which generated 165.7 thousand contacts. The total number of IPTV/OTT of households contacted with the news channels throughout Ukraine in July amounted to 1.72 million.
26. News channels, Shr%, July 2022 2,54 1,27 1,08 1,04 0,13 0,11 0,07 0,05 0,05 0,05 0,03 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 Channel 24 Espresso TV PRYAM IY 8 channel Unian TV Obozrevatel TV 4 Channel Euronews Pershyi Diloviy Pravda TUT Kyiv.Live BBC W orld News CHP Info Zoryaniy D1 100% NEW S BUSINESS News channels, Shr%, July 2022
27. News channels, average time spent, July 2022 00:42:39 00:44:53 00:45:32 00:10:23 00:13:53 00:12:27 00:12:59 00:14:06 00:09:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 Channel 24 Espresso TV PRYAMIY 8 channel Unian TV Obozrevatel TV 4 Channel Euronews Pershyi Diloviy News channels, Ats, July 2022
28. TV series channels, Shr %, July 2022 1,19 0,89 0,84 0,84 0,53 0,5 0,48 0,11 0,02 0, 0,00 0,35 0,70 1,05 1,40 BIGUDI Param ount Com edy FOX Epic Drama Bolt FILM UADRAMA Star Family Dorama FlixSnip Amediateka3 TV series channels, Shr %, July 2022 • The group of TV series channels in July is headed by BIGUDI, which share of viewing increased by 0.14 percentage points to 1.19% and generated 239.6 thousand contacts with IPTV/OTT households. • Paramount Comedy is in second place with a 0.30 pp increase in viewing share up to 0.89%. • Third place is occupied by FOX with a viewing share of 0.85% (unchanged). In total, the group of TV series channels gained 2 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, July 2022 00:47:53 00:28:53 00:42:33 00:35:23 00:42:42 00:31:21 00:35:24 00:22:00 00:04:27 00:09:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI Param ount Com edy FOX Epic Drama Bolt FILM UADRAMA Star Family Dorama FlixSnip Amediateka3 TV series channels, Ats, July 2022
30. Music channels, Shr%, July 2022 • EU MUSIC ranks first - its share of viewing decreased to 0.35%. • M1 is in second place (the share increased by 0.01 p.p. to 0.31%). • In third place is M2 channel with a viewing share of 0.15%. In total, the music channel group received 1.51 million contacts in July. 0,35 0,31 0,15 0,15 0,11 0,06 0,03 0,03 0,03 0,02 0,00 0,15 0,30 0,45 EU Music M1 M2 4ever… InRating MTV Hits clubMTV MTV 00s MTV 90s MTV Rocks Music channels, Shr%, July 2022
31. Music channels, average time spent, July 2022 00:41:05 00:27:10 00:20:28 00:35:10 00:20:33 00:21:46 00:21:25 00:20:40 00:18:46 00:18:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 EU M usic M 1 M 2 4ever music InRating M TV Hits clubM TV M TV 00s M TV 90s M TV Rocks Music channels, Ats, July 2022
32. Regional channels, July 2022 • Kiev channel remains in first place among regional channels with a viewing share of 0.223 %. • In second place is ATR channel with an indicator of 0.041%. • Perviy Gorodskoy channel, received a viewing share of 0.032%, takes the third place, and UA:CRIMEA channel, which share of viewing was 0.027%, is in fourth place. • NTA channel following them has an indicator within 0.024% of the viewing share. In July, a group of regional channels received 737 000 contacts with IPTV/OTT households.
33. Regional channels, Shr %, July 2022 0,224 0,041 0,032 0,027 0,024 0,020 0,019 0,016 0,014 0,011 0,008 0,007 0,007 0,007 0,006 0,006 0,006 0,006 0,005 0,005 0,005 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,002 -0,010 0,010 0,030 0,050 Kiev ATR Perviy Gorodskoi UA:CRIMEA NTA UA:Kyiv Alex Horizont TV 11 channel Pershiy Zahidniy UA:Dnipro MST Marganec TRK Galicia Avers (Lutsk) PravdaTUT Kiev Chernomorskaya TRK UA:Donbas MostVideo UA:Zakarpattya Nash Channel Mart TRK Perviy Kievskiy 27 Channel Konkurent (Lutsk) TVA (Chernivtsi) Rudana TRK (Kriviy Rigг) ETNO CHANNEL HD odessa.live UA:Vinnitsya TV-5 (Zaporizhya) Pershyi Podilskiy Regional channels, Shr %, July 2022
34. Regional channels, average time spent, July 2022 00:09:07 00:22:11 00:11:18 00:14:17 00:10:23 00:25:48 00:26:12 00:24:00 00:09:44 00:12:35 00:08:50 00:09:52 00:09:03 00:04:35 00:06:35 00:05:08 00:14:29 00:11:49 00:27:51 00:06:25 00:10:33 00:08:17 00:07:36 00:10:50 00:07:13 00:10:00 00:10:24 00:12:24 00:15:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev ATR Perviy Gorodskoi UA:CRIM EA NTA UA:Kyiv Alex Horizont TV 11 channel Pershiy Zahidniy UA:Dnipro M ST M arganec TRK Galicia Avers (Lutsk) PravdaTUT Kiev Chernom orskaya TRK UA:Donbas M ostVideo UA:Zakarpattya Nash Channel M art TRK Perviy Kievskiy 27 Channel Konkurent (Lutsk) TVA (Chernivtsi) Rudana TRK (Kriviy … ETNO CHANNEL HD odessa.live UA:Vinnitsya TV-5 (Zaporizhya) Pershyi Podilskiy Regional channels, Ats, July 2022
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