TV viewing survey May 2022

Transcript

1. We know what Ukraine is watching TV viewing survey May 2022
2. SUMMARY • Group of general viewing channels almost stopped losing audience - according to the results of May fraction groups decreased only 0.16% to 42.45%. • The group of movie channels continues to hold the second place - in May the share of viewing of the group increased to 19.83% (the group added 0.10 percentage points). • A group of news channels, which share of viewing amounted to 7.57%, that is 0.84 percentage points below the figure in April, ranked third. • The group of entertainment channels remains the fourth most popular among viewers, which share of viewing increased by 0.57 percentage points in May and reached 7.63%. • The group of documentary channels increased by 0.27 percentage points and ranks fifth with 6.91%. • In sixth place is the group of TV series channels (5.17% viewing share, unchanged), and in seventh place is the group of children's channels (viewing share 4.90%, an increase of 0.26 percentage points). • The share of viewing the group of sports channels decreased by 0.03 percentage points to 2.31%, and the group remains in eighth place. • In ninth place was a group of music channels with a total share of 1.25% (an increase of 0.13 percentage points). • The group of regional channels (the viewing share in May fell by 0.12 percentage points) holds the tenth place with a rate of 0.60%.
3. TV channel groups by genre 42,61 19,74 8,41 7,06 6,64 5,18 4,64 2,34 1,12 0,73 1,55 42,45 19,83 7,57 7,63 6,91 5,17 4,9 2,31 1,25 0,6 1,39 0,00 15,00 30,00 45,00 60,00 General viewing Movie News Entertainment Documentary TV Series Children's Sports Music Regional Other TV channel groups by genre , Shr % April May
4. Channels of general viewing, May 2022 • In May, channel 1 + 1 (viewing share of 10.20%, decrease by 2.14 percentage points) continues to hold the first place in the group. • Novy Channel (a decrease in the share of viewing by 0.03 percentage points) was in second place with a share of 9.36%. Channel 1 + 1 generated 742.6 thousand contacts, while Novy Channel generated 708.3 thousand. • In third place is channel ICTV with a viewing share of 6.48% (down 1.31 percentage points and 565.7 thousand contacts). • STB channel added 1.45 percentage points in May and is in fourth place with a rate of 4.78% (generated 572.1 thousand contacts). • Channel 2 + 2 ranks fifth, adding 0.79 percentage points in May (share of viewing 4.03%, number of contacts with channel - 588.6 thousand), and Channel Ukraine on the sixth with a rate of 2.43% (the share of viewing decreased by 0.43 percentage points, 412 thousand contacts were generated). In total, the group of general viewing channels gained 5.03 million contacts with IPTV/OTT households in May.
5. Channels of general viewing, Shr%, May 2022 10,2 9,36 6,48 4,78 4,03 2,43 2,26 1,34 0,63 0,62 0,13 0,1 0,06 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 Novy Channel ICTV STB 2+2 Channel 'Ukraine' NTN Inter 5 Channel K1 Apostrof TV K2 DOM Televsesvit NASHE Channels of general viewing, Shr%, May 2022
6. Channels of general viewing, average time spent, May 2022 01:17:43 01:02:24 01:16:39 00:57:11 00:42:15 00:58:29 00:47:23 00:43:36 00:29:33 00:21:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Novy Channel ICTV STB 2+2 Channel 'Ukraine' NTN Inter 5 Channel K1 Channels of general viewing, Ats, May 2022
7. Channels of general viewing, coverage, May 2022 742 619 708 301 565 704 572 109 588 559 411 967 385 200 343 354 198 629 270 095 111 191 89 233 13 801 33 132 80 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Novy Channel ICTV STB 2+2 Channel 'Ukraine' NTN Inter 5 Channel K1 Apostrof TV K2 DOM Televsesvit NASHE Channels of general viewing, Cov# (A-approximation), May 2022
8. General viewing channels, weekdays • On weekdays in May, 1+1 came out on top. • Novy Channel is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Novy Channel held the lead. • 1 + 1 took the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, May 2022 • The first position in May was taken by TV1000 East (share of viewing 3.33%, an increase of 0.04 percentage points). A total of more than 492,000 unique households connected to IPTV/OTT platforms watched TV1000 East for a month across Ukraine with an average viewing rate of 39.7 minutes. • TV1000 Action East with a share of 3.01% (a decrease of 0.14 percentage points, the number of contacts - 573.7 thousand) took second place in the group. • The third place in the group is held by ViP Comedy (viewing share 2.73%, decrease by 0.21 percentage points), which has been watched by 350.3 thousand households. • In fourth place is VIP Megahit HD channel (viewing share 2.40%, decrease by 0.05 percentage points, number of contacts with the channel - 233 thousand). • TV1000 World Kino channel (the share of viewing increased by 0.14 percentage points to 2.06%) took fifth place - the channel's coverage in May amounted to 569 thousand households. In total, the group of movie channels gained 4.89 million contacts with IPTV/OTT households in May.
11. Movie channels, Shr%, May 2022 3,33 3,01 2,73 2,4 2,06 1,49 1,07 0,9 0,71 0,56 0,45 0,4 0,38 0,17 0,06 0,03 0,02 0,02 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD TV1000 W orld Kino VIP Prem iere HD Hollywood HD Enter-film Param ount channel CINE+HIT CINE+ HD CINE+ LEGEND Star Cinema AM C Bollywood HD FILM BOX Nashe Novoe Kino A Classic A Premier A First International KINO1 FilmUA LIVE KBS W orld TV CINE+ MIX FILM BOX… Movie channels, Shr%, May 2022
12. Movie channels, average time spent, May 2022 00:39:46 00:39:06 00:39:33 00:43:41 00:28:58 00:29:18 00:33:29 00:39:38 00:27:25 00:19:20 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD TV1000 W orld… VIP Prem iere HD Hollywood HD Enter-film Param ount… CINE+HIT Movie channels, Ats, May 2022
13. Entertainment channels, May 2022 • In May, the group's leader, TET channel, has slightly reduced its viewing share (down 0.13 percentage points to 3.16%), generating 522,000 contacts with IPTV/OTT households across Ukraine. The average TET viewing time was 36 minutes. • OCE-TV channel is in second place with a viewing share of 1.12% (an increase of 0.20 percentage points). • The share of Indigo TV channel in third place increased by 0.53 percentage points up to 0.84%. OCE-TV had 225,000 contacts with viewers while Indigo channel TV - 183 thousand. • In fourth place was NLO-TV channel with a share of 0, 83 % (fell by 0, 11 pp.), and Mega channel was in fifth place with a share of 0.37% (added in May 0.16 pp.) In total, the group of entertainment channels gained 2.44 million contacts with IPTV/OTT households in a month.
14. Entertainment channels, Shr%, May 2022 3,16 1,12 0,84 0,83 0,37 0,31 0,26 0,23 0,13 0,13 0,11 0,1 0,01 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ OCE (QTV) Indigo TV NLO TV M ega Fox Life Sonce TLC Trofey Rybalka TV KVARTAL TV Food Network M ilady_Televis… 7D7 M yZen HD FAST&FUN… Vintazh TV NLO 1 Entertainment channels, Shr%, May 2022
15. Entertainment channels, average time spent, May 2022 00:36:11 00:45:45 00:46:28 00:31:31 00:23:04 00:30:36 00:22:49 00:57:21 00:12:44 00:14:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ OCE (QTV) Indigo TV NLO TV M ega Fox Life Sonce TLC Trofey Rybalka TV Entertainment channels, Ats, May 2022
16. Children’s channels, May 2022 • PlusPlus channel increased in May by 0.13 percentage points to 1.48%, and the channel remains in first place, generating 164.8 thousand contacts. • Nick Jr channel (viewing share increased by 0.02 percentage points to 0.69%) took second place, and Nickelodeon (share at 0.62%, unchanged) ranks third respectively. Nick Jr generated 54.1 thousand contacts and Nickelodeon generated 83.9 thousand. • The fourth place is occupied by Pixel channel, which viewing share decreased by 0.01 percentage points up to 0.38%, and the number of contacts amounted to 162.3 thousand. 1.25 million contacts with households connected to the IPTV/OTT panel in May had the group of children’s channels.
17. Children’s channels, Shr%, May 2022 1,48 0,69 0,62 0,38 0,31 0,21 0,17 0,16 0,16 0,12 0,12 0,11 0,11 0,05 0,04 0,04 0,04 0,03 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Cine+ Kids NIKI Junior Detskiy Mir / Teleklub NIKI Kids Boomerang Malyatko TV DuckTV ZOOM Gulli Girl BabyTV Duck TV Plus MultStream #NASH KIDS TIJI Children’s channels, Shr%, May 2022
18. Children’s channels, average time spent, May 2022 01:23:40 01:31:58 01:03:25 00:38:42 01:25:47 00:48:53 00:34:10 00:53:27 01:09:07 00:41:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Cine+ Kids NIKI Junior Detskiy M ir /… NIKI Kids Children’s channels, Ats, May 2022
19. Sports channels, May 2022 • Setanta Sports HD channel retained the first place (the share of viewing decreased by 0.21 percentage points to 0.52%). • Setanta Sports Plus Channel ranks second with a viewing share of 0.47% (up 0.22 percentage points). Setanta Sports HD received 255 thousand contacts, Setanta Sports Plus got contact with 312.7 thousand households. • Channel Football 1 (the share of viewing in May 0.31%, an increase of 0.13 percentage points, the number of contacts with the channel - 51.7 thousand.) is in third place. • The fourth place is occupied by Eurosport 1 channel with a share of 0.21% and 66.4 thousand contacts. • Channel Football 2 ranks fifth with a viewing share of 0.14% and 35.1 thousand contacts. In total, the group of sports channels generated about 1.55 million contacts .
20. Sports channels, Shr%, May 2022 0,52 0,47 0,31 0,21 0,14 0,13 0,09 0,09 0,07 0,07 0,00 0,70 Setanta Sports HD Setanta Sports Plus Football 1 Eurosport 1 Football 2 XSPORT Football 3 Megogo Football 1 Eurosport 2 ShakhtarTV Sports channels, Shr %, May 2022
21. Sports channels, average time spent, May 2022 00:35:03 00:38:20 00:35:42 00:38:35 00:26:01 00:15:50 00:17:50 00:38:36 00:20:00 00:18:15 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Setanta Sports Plus Football 1 Eurosport 1 Football 2 XSPORT Football 3 Megogo Football 1 Eurosport 2 ShakhtarTV Sports channels, Ats, May 2022
22. Documentary channels, May 2022 • Viasat History continues to be the number one in the group, the share of which amounted for 0.10 percentage points up to 0.93% (total number of contacts with the channel - 249.5 thousand), and the Viasat channel Explore CEE - ranks second in the group with 0.78% (minus 0.01 percentage points). The number of channel contacts with IPTV/OTT households throughout Ukraine amounted to 201.4 thousand. • In third place was NATIONAL GEOGRAPHIC with a viewing share of 0.70% (unchanged). • Viasat Nature CEE channel (0.60% share, 0.04 percentage points increase) is in fourth place, and DISCOVERY CHANNEL is in fifth place with 0.58% (0.03 percentage points up). The average viewing time of the group-leading TV channels was in May: Viasat History - 41.3 minutes, Viasat Explore CEE - 35.8 minutes, NATIONAL GEOGRAPHIC - 33.5 minutes. In total, the group of documentary channels generated 3.54 million contacts with IPTV/OTT households in May.
23. Documentary channels, Shr %, May 2022 0,93 0,78 0,70 0,60 0,58 0,58 0,57 0,51 0,33 0,19 0,13 0,13 0,13 0,09 0,08 0,07 0,07 0,06 0,05 0,05 0,05 0,05 0,05 0,05 0,02 0,01 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 1,05 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE DISCOVERY CHANNEL Kultura Nat Geo Wild History Discovery Science EPOQUE Trofey Rybalka TV Animal Planet Travel Channel HD Fauna 1AUTO Travel&Adventure Dacha Da Vinci Learning Nauka H2 EKO-TV Terra Kus Kus SEA TV 36,6 HD Utravel HD Life NavigatorTV DOCUBOX HD Documentary channels, Shr %, May 2022
24. Documentary channels, average time spent, May 2022 00:41:40 00:35:50 00:33:38 00:32:25 00:42:29 00:19:21 00:36:05 00:48:44 00:34:09 00:20:03 00:12:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE DISCOVERY CHANNEL Kultura Nat Geo Wild History Discovery Science EPOQUE Trofey Documentary channels, Ats, May 2022
25. News channels, May 2022 • The first place among news channels is held by Ukraine 24 channel, which share of viewing decreased by 0.57 percentage points in May up to 3.65% (the channel received 312 thousand contacts and an average viewing time of 51.5 minutes). • The viewing share of Channel 24, which was in second place, decreased by 0.37 percentage points up to 1.39%. The channel received 36.4 thousand unique contacts in May and an average viewing time of 1 hour and 20 minutes. • Channel PRYAMIY showed a viewing share of 1.05% (0.22 percentage points up) and ranks third with 118,000 contacts. The average viewing time was 45 minutes. • Fourth place for Espresso TV - the share of viewing amounted to 0.09 percentage points up to 0.87%, the number of contacts with the channel - 127 thousand. • In fifth place was UNIAN TV (the share of viewing decreased by 0.02 percentage points to 0.13%), which generated 109.6 thousand contacts. The total number of contacts IPTV/OTT households with the news channels throughout Ukraine in May amounted to 1.43 million.
26. News channels, Shr%, May 2022 3,65 1,39 1,05 0,87 0,13 0,13 0,11 0,07 0,05 0,05 0,04 0,03 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 Channel 24 PRYAM IY Espresso TV Unian TV 8 Channel Obozrevatel TV 4 Channel Euronews Pershyi Diloviy Kyiv.Live PravdaTUT Zoryaniy ЧП Info D1 Hrom adske TV 100% NEW S BUSINESS News channels, Shr%, May 2022
27. News channels, average time spent, May 2022 00:51:35 0,03 0,04 0,01 0,01 0,01 0,01 0,01 0,01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 Channel 24 PRYAMIY Espresso TV Unian TV 8 Channel Obozrevatel TV 4 Channel Euronews Pershyi Diloviy News channels, Ats, May 2022
28. TV series channels, Shr %, May 2022 1,14 0,94 0,92 0,74 0,52 0,45 0,34 0,11 0,02 0, 0,00 0,35 0,70 1,05 1,40 BIGUDI Epic Drama FOX Star Family Bolt FILM UADRAMA Param ount Com edy Dorama FlixSnip Amediateka3 TV series channels, Shr %, May 2022 • The group of TV series channels was headed by BIGUDI channel in May, which share of viewing increased by 0.32 percentage points up to 1.14% and generated 197.8 thousand contacts with IPTV/OTT households. • In second place is Epic Drama channel, the share of which amounted for 0.18 percentage points up to 0.94%. • The third place is occupied by FOX channel with a share of 0.92%. TV series channels gained 1.49 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, May 2022 00:52:08 00:41:36 00:51:14 00:47:12 00:49:09 00:35:29 00:19:17 00:21:39 00:05:10 00:12:02 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Epic Drama FOX Star Family Bolt FILM UADRAMA Param ount Com edy Dorama FlixSnip Amediateka3 TV series channels, Ats, May 2022
30. Music channels, Shr%, May 2022 • EU MUSIC ranks first - its share of viewing increased to 0.32%. • The second is M1 - (the share increased by 0.06 percentage points to 0.28%). • In third place is M2 channel with a viewing share of 0.15%. In total, the group of music TV channels received 1.33 million contacts in May. 0,32 0,28 0,15 0,13 0,11 0,05 0,04 0,02 0,02 0,02 0,00 0,15 0,30 0,45 EU Music M1 M2 4ever… InRating MUSIC… MTV Hits clubMTV MTV… MTV 00s Music channels, Shr%, May 2022
31. Music channels, average time spent, May 2022 00:42:03 00:26:34 00:20:11 00:36:35 00:22:14 00:09:15 00:27:34 00:23:30 00:37:40 00:21:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 EU M usic M 1 M 2 4ever music InRating M USIC BOX UA M TV Hits clubM TV M TV Dance M TV 00s Music channels, Ats, May 2022
32. Regional channels, May 2022 • Kiev Channel remained in first place among regional channels with a viewing share of 0.186%. • In second place is Perviy Gorodskoy channel with a rate of 0.045%. • ATR channel took the third place with a viewing share of 0.042%, and UA: CRIMEA, with a viewing share of 0.032%, took the fourth place. • The next to them - channel ALEX has a share of 0.026%. In May, a group of regional channels received 843,000 contacts with households.
33. Regional channels, Shr %, May 2022 0,187 0,045 0,042 0,032 0,026 0,020 0,020 0,017 0,012 0,011 0,010 0,009 0,009 0,008 0,007 0,007 0,007 0,006 0,006 0,006 0,006 0,006 0,005 0,005 0,005 0,005 0,005 0,004 0,004 0,004 0,004 -0,010 0,010 0,030 0,050 Kiev Perviy Horodskoi ATR UA:CRIMEA ALEKS Pershyi Zahidniy UA:Dnipro UA:Kiev NTA (2 channel) TRK Galicia UA:Zaporizhya Perviy Kievskiy Horizont TV TV-5 (Zaporizhya) UA:Odesa Centralniy (Poltava) Chernomorskaya TRK Avers (Lutsk) UA:RIVNE odessa.live Kherson Plus Mart TRK 27 Channel 34 Channel UA:Donbass UA:Zakarpattya UA:Mikolaiv UA:Vinnitsya Rudana TRK (Kriviy Rig) ТVА (Chernivtsi) UA:Zhytomyr Regional channels, Shr %, May 2022
34. Regional channels, average time spent, May 2022 00:25:57 00:09:55 00:09:26 00:15:39 00:19:10 00:08:07 00:11:31 00:10:49 00:21:03 00:07:52 00:20:19 00:18:40 00:19:13 00:10:00 00:04:34 00:11:56 00:18:58 00:14:09 00:12:13 00:09:35 00:13:38 00:08:24 00:18:26 00:19:35 00:11:47 00:12:07 00:10:17 00:10:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev Perviy Horodskoi ATR UA:CRIM EA ALEKS Pershyi Zahidniy UA:Dnipro UA:Kiev NTA (2 channel) TRK Galicia UA:Zaporizhya Perviy Kievskiy Horizont TV TV-5 (Zaporizhya) UA:Odesa Centralniy (Poltava) Chernom orskaya TRK Avers (Lutsk) UA:RIVNE odessa.live Kherson Plus M art TRK 27 Channel 34 Channel UA:Donbass UA:Zakarpattya UA:M ikolaiv UA:Vinnitsya Rudana TRK (Kriviy… ТVА (Chernivtsi) UA:Zhytom yr Regional channels, Ats, May 2022
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