TV viewing survey October 2020

Transcript

1. We know what Ukraine is watching TV viewing survey October 2020
2. SUMMARY • In October, the group of general viewing channels lost the most (a decrease of 1.53 p.p. to 55.56%), despite the fact that TV fall season is in full swing as so viewing should grow. • The group of sports channels was able to quickly increase the share of viewing (by 1.75 pp) and moved up to second place with 9.00% indicator. • The movie channels group continues to grow - in October it was able to improve its viewing share (by 0.49 percentage points) and take third place with 7.34%. • The viewing share of the entertainment channels group in fourth place dipped, on the contrary (down 0.19 pp to 7.77%). • The group of children's channels, which share of viewing was 6.26%, is 0.20 p.p. lower than in September, is in fifth place. • The sixth place is taken by channels of the news group, which viewing share has also slightly decreased by 0.07 pp. up to 5.21%. • The indicators of the documentary channels group remained unchanging (its share remained the level at viewing of 4.45%), that ranks seventh. • In eighth place is the group of channels demonstrating TV series and shows with a total share of 1.70% (an increase of 0.02 percentage points). • The music channels group holds the ninth place (the share of views decreased by 0.16 p.p. in October) with an indicator of 1.47%.
3. TV channel groups by genre 57,08 7,25 7,34 7,96 6,46 5,28 4,44 1,68 1,63 0,49 0,39 55,56 9, 7,79 7,77 6,26 5,21 4,45 1,7 1,47 0,45 0,35 0,00 15,00 30,00 45,00 60,00 General viewing Sports Movie Entertainment Children's News Documentary TV Series Music Regional Other TV channel groups by genre , Shr % September October
4. Channels of general viewing, October 2020 • In October, the arrangement of the top three channels did not change: 1 + 1 channel retained its leadership, while ‘Ukraine’ Channel ranks second. 1 + 1 had a 12.12% viewing share in October (a decrease of 0.39 pp), and ‘Ukraine’ Channel - 9.87% (a decrease of 0.43 pp). “The Pluses” has generated 660.7 thousand contacts, so for “Ukraine” channel as numbered this figure to 659.3 thousand. • The third place was taken by the ICTV channel with a views share of 8.14% (a decrease of 0.79 pp and 601.7 thousand contacts). • STB was able to improve the share of views immediately by 0.41 p.p. and ranks fourth (viewing share 7.60%, generating 661.6 thousand contacts). • Novy Channel is in fifth place, gained 0.32 pp in October. (The viewing share is 6.80%, the contacts number for the channel is 584.8 thousand), while Inter channel remains in sixth place with 4.82% (its share of viewing dropped by 0.18 p.p., 502.3 thousand contacts generating). For total the channels of general viewing group reached 5,250,000 contacts with IPTV / OTT households in October.
5. Channels of general viewing, Shr%, October 2020 12,12 9,87 8,14 7,57 6,8 4,82 3,34 1,58 0,74 0,24 0,18 0,15 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 "Ukraine"… ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 CHANNEL Apostrof TV Televsesvit UA: Ternopol Channels of general viewing , Shr%, October 2020
6. Channels of general viewing, average time spent, October 2020 01:21:52 01:07:47 01:05:22 01:09:01 01:03:16 00:54:20 00:45:00 00:30:42 00:35:01 00:10:57 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 "Ukraine"… ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Channels of general viewing, Ats, October 2020
7. Channels of general viewing, coverage, October 2020 660 725 659 338 601 681 661 577 584 798 502 321 500 086 375 060 217 999 247 862 45 757 135 148 16 887 37 145 1 360 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 "Ukraine" Channel ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 CHANNEL Apostrof TV Televsesvit UA: Ternopol Channels of general viewing, Cov# (A-approximation), October 2020
8. General viewing channels, weekdays • On weekdays in October, 1 + 1 channel continued to lead, both in prime and off-prime. • “Ukraina” channel is consistently in second place. • The third place is occupied by ICTV channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, 1 + 1 took first place also on weekends • “Ukraina” channel respectively holds second. • Third place belongs to ICTV channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, October 2020 • In October, TV 1000 East continued holding the lead in position (the views share of 1.88%, of increased 0.14 pp), more than 340,700 unique households connected to IPTV / OTT platforms have watched TV 1000 East within a month for an average 41.1 minutes time throughout Ukraine. • TV 1000 Action East channel showing indicator of 1.20% (an increase of 0.07 p.p., the contacts number - 250.2 thousand) stood for second place in the group. • The third place of the group is held by ViP Comedy (the share viewing 0.78%, an increase of 0.09 pp), which 217.9 thousand households watched. • In fourth place is the Enter Film channel (the viewing share for 0.57%, increased 0.04 pp, the contacts number with channel - 207.4 thousand). • VIP Premiere HD took the fifth place (the viewing share increased by 0.10 p.p. to 0.45%) - the channel has 61.5 thousand households reached in October. Totally the group of movie channels has gained 2,300,000 contacts with IPTV / OTT households in October.
11. Movie channels, Shr%, October 2020 1,88 1,2 0,78 0,57 0,45 0,44 0,28 0,25 0,24 0,21 0,15 0,14 0,14 0,13 0,13 0,12 0,1 0,1 0,09 0,06 0,06 0,06 0,06 0,04 0,04 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 East TV1000 Action East ViP Com edy Enter-film VIP Prem iere HD VIP M egahit HD Epic Drama TV1000 W orld Kino Sony Sci-Fi M uzhskoe kino VOLIA CINE+ HD Kinomix Kinokomedia FILM BOX AM C VOLIA CINE+ HIT KinoUzhas Nashe Novoe Kino ZeeTV Hollywood HD FILM BOX… VOLIA CINE+… Star Cinema Bollywood HD Nashe Kino Movie channels, Shr%, October 2020
12. Movie channels, average time spent, October 2020 00:41:06 00:38:28 00:31:41 00:27:41 00:36:41 00:37:05 00:43:15 00:15:26 00:23:20 00:48:06 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy Enter-film VIP Prem iere HD VIP M egahit HD Epic Drama TV1000 W orld… Sony Sci-Fi M uzhskoe kino Movie channels, Ats, October 2020
13. Entertainment channels, October 2020 • In October, the group leader channel, TET, increased slightly (in views increasing share by 0.02 p.p. to 3.29%), generating 443 thousand contacts with IPTV / OTT households throughout Ukraine. The average time of viewing TET was 48.3 minutes. • NLO-TV channel is in second place with a viewing share of 1.58% (an increase of 0.02 percentage points). • The share of MEGA in third place fell to 0.51%. NLO-TV had 252.7 thousand viewers contacts, while Mega channel - 216.2 thousand. • Sonce channel was in fourth position with a 0.37% indicator (increasing one of 0.04 percentage points), and so for OCE TV the fifth place taking (the share of viewing decreased by 0.09 p.p. and mounted to 0.36%) Generally of entertainment channels group reaching 2,010,000 contacts with IPTV / OTT households within a month. .
14. Entertainment channels, Shr%, October 2020 3,27 1,58 0,51 0,39 0,37 0,32 0,3 0,28 0,15 0,13 0,12 0,11 0,11 0,09 0,03 0,01 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO-TV M ega Sonce OCE (QTV) KVARTAL TV Sony Turbo Indigo TV Trofey K2 TLC Fox Life Fine Living Food Network M ilady_Televis… Vintazh TV FAST&FUN… KRT Entertainment channels, Shr%, October 2020
15. Entertainment channels, average time spent, October 2020 00:48:22 00:42:26 00:25:20 00:40:22 00:28:38 00:35:48 00:20:44 00:41:44 00:12:14 00:19:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ НЛО-ТБ Мега Сонце ОЦЕ (QTV) KVARTAL TV Sony Turbo Індиго TV Трофей K2 Entertainment channels, Ats, October 2020
16. Children’s channels, October 2020 • The viewing share of Plus Plus dropped by 0.14 p.p. to the level of 2.10%, however, the channel remained in the first place, having generated 182.9 thousand contacts in October. • Nickelodeon came in second (its viewing share increased by 0.08 p.p. to 1.07 %), while PIXEL (down 0.06 p.p. to 0.81%) was ranked third, respectively. Nickelodeon has generated 66.2 thousand contacts, and so Pixel - 158.9 thousand. • The fourth place taken by the Cartoon Network channel, which viewing share dropped by 0.15 percentage points up to 0.68%, and the contacts number was of 26.8 thousand. For general instance, there were 1,070 000 contacts with households connected to the IPTV / OTT panel the children's channels reached during October.
17. Children’s channels, Shr%, October 2020 2,10 1,07 0,81 0,68 0,31 0,27 0,21 0,17 0,14 0,12 0,08 0,07 0,04 0,03 0,03 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Pixel Cartoon Network Detskiy Mir / Teleklub Nick Jr Niki Junior Niki Kids VOLIA Cine+ Kids Malyatko TV DuckTV BabyTV Boomerang #NASH KIDS ZOOM Gulli Girl LALE English Club TV HD TIJI V gostyah u skazki Children’s channels, Shr%, October 2020
18. Children’s channels, average time spent, October 2020 01:32:30 01:29:14 00:55:06 01:23:55 00:52:47 01:44:32 00:47:53 00:35:35 00:39:58 00:22:15 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Pixel Cartoon… Detskiy M ir /… Nick Jr Niki Junior Niki Kids VOLIA Cine+… M alyatko TV Children’s channels, Ats, October 2020
19. Sports channels, October 2020 • In October, the interest increased in football channels again. Football 2 channel received first place with a 3.80% views share (an increase of 0.90 p.p.), and Football 1 channel (a 2.69% views share, increased 0.60 p.p in October) stood on second position. Football 2 has received 293.8 thousand contacts, and Football 1 been watched by 249.9 thousand households. • In third place is Football 3, with a share viewing of 0.99% (the viewing share increased by 0.17 p.p., the number of contacts with the channel - 183.2 thousand). • The fourth place occupies Setanta Sports HD channel with a share viewing of 0. 65% and 94.5 thousand contacts. • FIGHTBOX HD ranks fifth with a views share for 0.26% and 66.3 thousand contacts made. Overall, the group of sports channels has generated about 1,670,000 contacts.
20. Sports channels, Shr%, October 2020 3,8 2,69 0,99 0,65 0,26 0,19 0,15 0,1 0,09 0,03 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 2,60 2,80 3,00 3,20 3,40 3,60 3,80 4,00 Football 2 Football 1 Football 3 Setanta Sports HD FIGHTBOX HD Eurosport 1 XSPORT Eurosport 2 Viasat Sport Shakhtar TV Sports channels, Shr %, October 2020
21. Sports channels, average time spent, October 2020 00:50:24 00:42:04 00:21:01 00:33:19 00:36:52 00:29:42 00:12:32 00:23:34 00:23:29 00:12:24 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 2 Football 1 Football 3 Setanta Sports HD FIGHTBOX HD Eurosport 1 XSPORT Eurosport 2 Viasat Sport Shakhtar TV Sports channels, Ats, October 2020
22. Documentary channels, October 2020 • The first place in group continues to be held by Viasat History, which viewing share has increased by 0.04 p.p. to 0.60% (the total number of contacts gained- 145 thousand), and the Viasat Explore CEE channel ranks second next with an indicator of 0.49% (an increase of 0.07 pp). The number of channel contacts with IPTV / OTT households throughout Ukraine amounted to 115.6 thousand. • NATIONAL GEOGRAPHIC took the third place with a viewing share for 0.47% (increased by 0.02 percentage points). • The HISTORY channel (0.37% view share, an increase of 0.01 p.p.) is in fourth place, and so as Viasat Nature CEE is in fifth with 0.32% (plus 0.02 p.p. its last chart). The average viewing time for the channels – the group leaders in October were: Viasat History -41.8 minutes, Viasat Explore CEE -42.5 minutes, NATIONAL GEOGRAPHIC -34.6 minutes. Counting by group, the documentary channels has generated 1,920,000 contacts with IPTV / OTT households in October.
23. Documentary channels, Shr %, October 2020 0,60 0,49 0,47 0,37 0,32 0,31 0,30 0,25 0,18 0,15 0,14 0,11 0,09 0,08 0,07 0,07 0,06 0,05 0,05 0,04 0,04 0,03 0,03 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 Viasat His+D286:D323tory Viasat Explore CEE NATIONAL GEOGRAPHIC History Viasat Nature CEE Discovery Science DISCOVERY CHANNEL Nat Geo Wild Travel Trofey Animal Planet EPOQUE Fauna DTX Dacha ID Xtra Travel Channel HD SEA TV Nauka H2 Da Vinci Learning 1 AUTO Terra Kultura EKO TV DOCUBOX HD Discovery HD Showcase Zoщзфкл Travel+Adventure 36,6 HD Documentary channels, Shr %, October 2020
24. Documentary channels, average time spent, October 2020 00:41:49 00:43:29 00:34:36 00:54:31 00:28:49 00:31:17 00:36:05 00:31:43 00:20:16 00:12:14 00:18:16 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat His+D286:D323tory Viasat Explore CEE NATIONAL GEOGRAPHIC History Viasat Nature CEE Discovery Science DISCOVERY CHANNEL Nat Geo W ild Travel Trofey Anim al Planet Documentary channels, Ats, October 2020
25. News channels, October 2020 • The first place among the news channels continues to be held by the Ukraine 24 channel, which share of viewing has increased by 0.13 percentage points to 1.72 % in October (the channel received 313.6 thousand contacts and the average viewing time of 27.3 minutes). • The viewing share of the PRYAMIY channel, which ranked second, sank by 0.03 p.p. down to 0.70%. The channel received 130.7 thousand unique contacts in October and the average viewing time for 47.4 minutes. • Channel 112 showed a viewing share of up to 0.65%, that is 0.06 p.p. lower comparing it’s result in September, and ranks third gathering 165.3 thousand contacts. The average viewing time lasts for 35.4 minutes. • The fourth place belongs to the News One channel – according the results in October, its share of viewing was 0.60%, the number of contacts has reached 133.8 thousand. • Channel 24 has generated 47.2 thousand contacts (the viewing share dropped by 0.01 p.p. to the level of 0, 36%), which is in fifth place. The total number of contacts inside IPTV / OTT the news channels amounted 1,860,000 households throughout Ukraine in October.
26. News channels, Shr%, October 2020 1,72 0,7 0,65 0,6 0,36 0,3 0,25 0,21 0,15 0,07 0,04 0,04 0,03 0,03 0,02 0,02 0,02 0,02 -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 PRYAM OY (TONIS) CHANNEL 112 NEW S ONE Channel 24 Espresso TV NASH Unian TV ZIK Oboz TV 4 Channel Euronews 8 Channel Kyiv.Live Pravda TUT Pershyi Diloviy CHP Info Hrom adske TV News channels, Shr%, October 2020
27. News channels, average time spent, October 2020 00:27:41 00:47:13 00:35:13 00:39:43 00:24:48 00:20:07 00:26:05 00:16:30 00:23:31 00:09:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 PRYAMOY (TONIS) CHANNEL 112 NEWS ONE Channel 24 Espresso TV NASH Unian TV ZIK Oboz TV News channels, Ats, October 2020
28. TV series channels, Shr %, October 2020 • The group of TV channels demonstrating series is headed by BIGUDI channel, which received a view share of 0.38% (unchanged) and generated 98.2 thousand contacts with IPTV / OTT households in October. • In second place is Paramount Comedy channel, the share of views has increased by 0.03 p.p. up to 0.34%. • Sony Entertainment Television channel ranks third with a 0.33% viewing share. Overall the group of TV series channels has gained 614.9 thousand contacts with IPTV / OTT households throughout Ukraine. 0,38 0,34 0,33 0,3 0,14 0,1 0,05 0,03 0,02 0,01 0,00 0,35 0,70 BIGUDI Param ount Com edy Sony… FOX Bolt Dorama Kinoseriya Spike FILM UADRAMA FlixSnip TV series channels, Shr %, October 2020
29. TV series channels, average time spent, October 2020 00:48:24 00:32:11 00:28:39 00:31:04 00:30:00 00:21:45 00:20:45 00:17:06 00:19:44 00:06:49 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy Sony Entertainment Television FOX Bolt Dorama Kinoseriya Spike FILM UADRAMA FlixSnip TV series channels, Ats, October 2020
30. Music channels, Shr%, October 2020 • M1 ranks first - its viewing share has dropped to 0.45%, as so followed by MUSIC BOX UA (the share of views decreased by 0.08 p.p. to 0.25%). • EU MUSIC ranks third with a0.22% viewing share. Generally in group of music channels’ audience completing with 957 thousand contacts within IPTV / OTT in October. 0,45 0,25 0,22 0,21 0,15 0,07 0,04 0,02 0,02 0,01 0,00 0,15 0,30 0,45 0,60 M1 MUSIC… EU MUSIC M2 4ever… O-TV MTV Hits MTV… MTV Rocks VH1 Music channels, Shr%, October 2020
31. Music channels, average time spent, October 2020 00:39:36 00:28:45 00:25:02 00:26:55 00:26:44 00:13:48 00:27:33 00:14:37 00:14:52 00:13:32 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M USIC BOX UA EU M USIC M 2 4ever music O-TV M TV Hits M TV Dance M TV Rocks VH1 Music channels, Ats, October 2020
32. Regional channels, October 2020 • In October, Channel Z remains in first place among the regional channels group in share of viewing 0.079%. • The second place is occupied by the ‘Donbass’ channel with an indicator of 0.068%. • Channel 34, with a viewing share of 0.056%, took the third place. • Ongoing next Channel 4 with a viewing share of 0.037%, remains fourth, and as so KIEV channel with an indicator within 0.026% of the view share. In October, the group of regional channels received over 1 million contacts with households.
33. Regional channels, Shr %, October 2020 0,079 0,068 0,056 0,037 0,026 0,021 0,021 0,018 0,015 0,013 0,009 0,009 0,008 0,007 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 Телеканал Z Donbass 34 Channel 4 Channel Kiev Gorizont TV ATR UA:CRIMEA Chernomorskaya TRK UA:Kiev MostVideo Nash Channel Perviy Kievskiy Pershyi Nezalezhniy UA:Donbass UA:Dnipro Yuzhnaya Volna HD Pravda TUT Kiev Pershiy Zahidnyi UA:Zakarpattya RAI PravdaTUT Lviv TRK Galicia KRT NTA (2 Channel) UA:Vinnitsya UA:Zhitomyr ETNO CHANNEL HD UA:Odessa UA:Poltava UA:RIVNE Regional channels, Shr %, October 2020
34. Regional channels, average time spent, October 2020 00:19:05 00:21:46 00:11:15 00:07:15 00:23:30 00:05:12 00:05:47 00:06:14 00:06:25 00:04:13 00:08:21 00:03:56 00:12:20 00:05:17 00:04:20 00:05:28 00:07:44 00:04:10 00:04:19 00:03:18 00:04:54 00:04:53 00:05:00 00:05:18 00:04:18 00:04:46 00:03:03 00:02:44 00:02:49 00:03:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Телеканал Z Donbass 34 Channel 4 Channel Kiev Gorizont TV ATR UA:CRIM EA Chernom orskaya TRK UA:Kiev M ostVideo Nash Channel Perviy Kievskiy Pershyi Nezalezhniy UA:Donbass UA:Dnipro Yuzhnaya Volna HD Pravda TUT Kiev Pershiy Zahidnyi UA:Zakarpattya RAI PravdaTUT Lviv TRK Galicia KRT NTA (2 Channel) UA:Vinnitsya UA:Zhitom yr ETNO CHANNEL HD UA:Odessa UA:Poltava UA:RIVNE Regional channels, Ats, October 2020
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