Design at 10x

A framework to tackle complex problems by thinking in different layers of abstraction.

Transcript

1. D E S I G N I N G R E L A T I O N S H I P S
2. . 2 Design at the
3. Index 01. Scale 02. Design at Scale 03. Frameworks do work 04. Meta
4. . 4 About us
5. . 5 About you attendee Shian Wei Chang Specialist Toshiba Cooperation
6. . 6 Your goals
7. . Scale 7 P R O B L E M S I N O R D E R S O F M A G N I T U D E 01
8. 8 . WATCH VIDEO D E S I G N E R Ray Eames D E S I G N E R Charles Eames
9. . 9
10. . 1 0
11. . 1 1 Professions at length M E C H A N I C A L E N G I N E E R I N G 1 0 - 6 1 0 - 5 1 0 - 4 1 0 - 3 1 0 - 2 1 0 - 1 1 0 0 1 0 1 1 0 2 1 0 3 1 0 4 1 μm  1 mm 1 m 1 km A R C H I T E C T U R E & C I V I L E N G I N E E R I N G U R B A N P L A N N I N G & T R A N S P O R T A T I O N
12. . Design at scale 12 A P P L Y I N G T H E S C A L E P O V T O D E S I G N 02
13. 13 .
14. 14 .
15. 15 .
16. 16 . W E B D E S I G N E R Brad Frost
17. 17 .
18. 18 . S E N S E M A K E R A T H U M A N T I F I C Garry K VanPatter
19. . 19 101 102 103 104 S Y M B O L S O B J E C T S P R O C E S S E S S Y S T E M S Culture Identity: logo Patterns, Guides, Libraries Models, Maps, Flows Based on the model Design At Scale publised by Humantific Design Maturity Model
20. . 2 0 Matched Frameworks S Y M B O L S O B J E C T S P R O C E S S E S S Y S T E M S A T O M S M O L E C U L E S O R G A N I S M S T E M P L A T E S P A G E S HUMANTIFIC BRAD FROST
21. 21 . U S E R E X P E R I E N C E A R C H I T E C T Don Norman
22. . 22
23. . 23 Experience Maturity: Orders of Magnitude 1 0 5 B R A N D 1 0 4 V A L U E S 1 0 3 J O U R N E Y 1 0 2 T O U C H P O I N T 1 0 1 P R O C E S S 1 0 0 C O M P O N E N T
24. . 24 Experience Maturity: Orders of Magnitude 1 0 5 B R A N D 1 0 4 V A L U E S 1 0 3 J O U R N E Y 1 0 2 T O U C H P O I N T 1 0 1 P R O C E S S 1 0 0 C O M P O N E N T
25. . C O H E R E N T C O N S I S T E N T C O N T I N U O U S C O M P L E M E N T A R Y C O H E S I V E 25 Experience Maturity: Layers and drivers C A P A B L E 1 0 5 B R A N D 1 0 4 V A L U E S 1 0 3 J O U R N E Y 1 0 2 T O U C H P O I N T 1 0 1 P R O C E S S 1 0 0 C O M P O N E N T
26. . 26 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistant Continuous Capable Model
27. . 27 Capable
28. . 28 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistant Continuous Capable Model
29. . 29 Continuous E X E C U T E D N E G O C I A T E D P E N D I N G S I G N E D S T O C K P U R C H A S E P R O C E S S
30. . 30 Continuous E X E C U T E D N E G O C I A T E D P E N D I N G S I G N E D S T O C K P U R C H A S E P R O C E S S
31. . 31 Continuous E X E C U T E D N E G O C I A T E D P E N D I N G S I G N E D S T O C K P U R C H A S E P R O C E S S
32. . 32 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistent Continuous Capable Model
33. . 33 Consistent
34. . 34 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistant Continuous Capable Model
35. . 3 5 Promotions and benefits are for acquisition of new clients. Once you become one, new benefits aren’t for you. They have a CTA for current client in their website that says “Take care of me”, but once you click there they want you to take part on a loyalty program for friends and family. Yoigo Coherent
36. . 3 6 Yoigo Coherent Promotions and benefits are for acquisition of new clients. Once you become one, new benefits aren’t for you. They have a CTA for current client in their website that says “Take care of me”, but once you click there they want you to take part on a loyalty program for friends and family.
37. . 3 7 Claim: “Lo extraordinario de ser normal” They don’t bother you with promotions or loyalty programs. If they make best offers to new clients, they apply them also to existing ones. If something doesn’t work properly for a time, they don’t charge the client for it. Pepephone Coherent
38. . 3 8 Pepephone Coherent Claim: “Lo extraordinario de ser normal” They don’t bother you with promotions or loyalty programs. If they make best offers to new clients, they apply them also to existing ones. If something doesn’t work properly for a time, they don’t charge the client for it. Javi Loureiro <javiloureiro@gmail.com> Mejoramos nuestras tarifas de ADSL + móvil 1GB y 2GB 1 message Pepephone <no-reply@pepephone.com> Mon, Nov 21, 2016 at 1:45 PM To: javiloureiro@gmail.com Estimado cliente, Nos ponemos en contacto contigo para informarte de que hemos lanzado un nuevo paquete de ADSL + MÓVIL con tarifa Habla por 0 cént./min y Navega 1GB o 2GB. Como actual cliente de ADSL + MÓVIL te aplicaremos un descuento equivalente que iguale nuestra nueva oferta. Como siempre, serás el primero en disfrutarlo. Desde el pasado 1 de noviembre, es decir, de manera retroactiva, el precio de tu ADSL y tu móvil con tarifa Habla por 0 cént./min y Navega 1GB será de 25,90€/mes (IVA incluido) por ambos servicios. Esto no es una promoción. Como sabes, en Pepephone nunca hacemos promociones. Esta mejora es indefinida, hasta que podamos mejorarla de nuevo. El descuento actualmente se aplica cuando el combinado ADSL + MÓVIL 1GB tiene el mismo titular y se paga en la misma cuenta bancaria, y sólo se aplicará mientras se mantengan las condiciones de ambos servicios. Por supuesto, puedes cambiar tu teléfono de tarifa o dar de baja cualquiera de los dos servicios o incluso irte :-), sin que ello implique ningún tipo de penalización. Como hacemos siempre, la mejora se te aplica incluso aunque no leas este mensaje. No tienes que realizar ningún trámite, ni llamarnos para pedir que se te aplique, ni siquiera escribirnos un correo electrónico ni mandar un mensajito de esos para solicitarlo. Este cambio nos va a llevar unos días, por lo que es posible que en la próxima factura lo veas como un descuento en tu móvil. Será a partir de diciembre cuando recibas una factura unificada por tu paquete ADSL y MÓVIL con el nuevo precio, que podrás descargar desde Mi Pepephone o desde la APP. Muchas gracias por seguir con nosotros. El equipo de Pepephone. Gmail - Mejoramos nuestras tarifas de ADSL + móvil 1GB y 2GB https://mail.google.com/mail/u/0/?ui=2&ik=8174be9cd4&jsv... Javi Loureiro <javiloureiro@gmail.com> Compensación por incidencia en tu servicio de Internet en casa 1 message Pepephone <no-reply@pepephone.com> Fri, Aug 4, 2017 at 3:08 PM To: javiloureiro@gmail.com Estimado cliente, Es probable que no lo hayas percibido, pero en la madrugada del miércoles una avería masiva de red afectó a nuestros servicios de ADSL y Fibra. La incidencia se detectó en la red de MásMóvil el miércoles 2 de agosto a las 00:15h y se resolvió poco tiempo después, concretamente a las 02:30h. Lamentamos enormemente el inconveniente que hayas podido sufrir durante estas escasas horas de corte en el servicio que impedía acceder a Internet para navegar. Aunque la incidencia se resolvió en poco más de 2 horas, te compensaremos automáticamente en tu próxima factura con un importe equivalente a haber estado 24 horas sin servicio de Internet en casa. Como siempre, no tienes que hacer nada, este descuento lo aplicaremos sin que lo solicites e incluso si no te viste afectado. Deseamos en tu caso que te estés encontrando este descuento sin ni siquiera haberte enterado de que el servicio se había caído. Discúlpanos si te supuso un perjuicio. Si no fue así, nos alegramos de que no te afectara. Nuestro deber es responder siempre e informarte con la misma transparencia cuando las cosas van bien como cuando hay problemas. Gracias por tu paciencia y comprensión. Atentamente. El equipo de Pepephone. Gmail - Compensación por incidencia en tu servicio de Interne... https://mail.google.com/mail/u/0/?ui=2&ik=8174be9cd4&jsv...
39. . 39 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistant Continuous Capable Model
40. . 4 0 ‣Respect for the individual. ‣Service to customer. ‣Excellence must be a way of life ‣Managers must lead effectively ‣Obligations to stockholders ‣Fair deal for the supplier ‣Be a good corporate citizen Values Complementary
41. . 4 1 ‣Respect for the individual. ‣Service to customer. ‣Excellence must be a way of life ‣Managers must lead effectively ‣Obligations to stockholders ‣Fair deal for the supplier ‣Be a good corporate citizen Values Complementary
42. . 4 2 ‣Customer Obsession ‣Ownership ‣Invent and Simplify ‣Be Right, A Lot ‣Hire and Develop the Best ‣Insist on the Highest Standards ‣Think Big ‣Bias for Action ‣Frugality ‣Vocally Self Critical ‣Earn Trust of Others ‣Dive Deep ‣Have Backbone; Disagree and Commit ‣Deliver Results Values Complementary
43. . 4 3 ‣Customer Obsession ‣Ownership ‣Invent and Simplify ‣Be Right, A Lot ‣Hire and Develop the Best ‣Insist on the Highest Standards ‣Think Big ‣Bias for Action ‣Frugality ‣Vocally Self Critical ‣Earn Trust of Others ‣Dive Deep ‣Have Backbone; Disagree and Commit ‣Deliver Results Values Complementary
44. . 4 4 ‣We believe that we’re on the face of the Earth to make great products. ‣We believe in the simple, not the complex. ‣We believe that we need to own and control the primary technologies behind the products we make. ‣We participate only in markets where we can make a significant contribution. ‣We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. ‣We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. ‣We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. Values Complementary
45. . 4 5 ‣We believe that we’re on the face of the Earth to make great products. ‣We believe in the simple, not the complex. ‣We believe that we need to own and control the primary technologies behind the products we make. ‣We participate only in markets where we can make a significant contribution. ‣We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. ‣We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. ‣We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. Values Complementary
46. . 46 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistant Continuous Capable Model
47. . 47 Naming COHESIVE We were looking for something resounding and short, one or two syllables… something memorable Cohesive
48. . We were looking for something resounding and short, one or two syllables… something memorable 48 Naming Cohesive
49. . 49 We were looking for something resounding and short, one or two syllables… something memorable Cohesive
50. . 50 Cohesive
51. . 51 ¿Slicing a payment? It looks like we have a perfect fit! Cohesive
52. . 52 Cohesive
53. . 53 Contextual help Cohesive
54. . 54 Transitions Cohesive
55. . 55 Critical Moments Cohesive
56. . 56 Error Pages eDBUBDSPD "MHP
    IB
    JEP
    NBM
    -B
    QÂHJOB
    RVF
    CVTDBT
    QBSFDF
    RVF
    ZB
    OP
    FYJTUF
    7VFMWF
    BUSÂT
    P
    WF
    EJSFDUP
    BM
    QBOFM
    EF
    DPOUSPM Cohesive
57. . 57 SCAN CZ Brand Diffusion Cohesive SCAN CZ
58. . 58 Secuoyas’ Model of Experience Design Drivers Cohesive Complementary Coherent Consistant Continuous Capable Model
59. . 59 Design at Scale: Recap Zooming in and zooming out between the different layers is key to understanding design.
60. . Frameworks work 60 P R O C E S S V S F R A M E W O R K 03
61. . 61 PROCESS FRAMEWORK vs
62. . 62 PROCESS FRAMEWORK vs proc•ess (pros′es; esp. Brit. prō′ses), n., pl. proc•ess•es 1. (pros′es iz, -ə siz, -ə sēz′ or, esp. Brit., prō′ses-, prō′sə-), v., adj. 
 2. n. 1. a systematic series of actions directed to some end: to devise a process for homogenizing milk.
 
 2. a continuous action, operation, or series of changes taking place in a definite manner: the process of decay.
63. . 63 PROCESS FRAMEWORK vs frame•work (frām′wûrk′), n. 1. a skeletal structure designed to support or enclose something.
 2. a frame or structure composed of parts fitted and joined together.
 3. the construction or sale of frames.
 4. work done in, on, or with a frame.
64. Functional Specifications Interaction Design Interface Design F U N C T I O N A L I T Y . 64 . Product as S U R F A C E S K E L E T O N S T R U C T U R E S C O P E S T R A T E G Y Navigation Design Information Architecture Content Requirement Product Objetives User Needs A B S T R A C T C O N C R E T E I N F O R M A T I O N Product as Information Design Sensory Design Jasse James Garret D I G I T A L P R O D U C T D E S I G N E R
65. At every order of magnitude expect every process to break. . 65 CONFIDENCIAL . Eric Schmidt E X - C E O A T G O O G L E
66. . 66 Processes adapt. Frameworks remain.
67. . 67
68. . 68 Matching Frameworks Experience Maturity Design Maturity Atomic Design Interaction Design Product Design Ecosystem Design Service Design Brand Design Business Design — Culture 1 0 0 1 0 1 1 0 2 1 0 3 1 0 4 1 0 5 C O M P O N E N T P R O C E S S T O U C H P O I N T J O U R N E Y V A L U E B R A N D 1 0 0 S Y M B O L S 1 0 3 S Y S T E M S 1 0 2 P R O C E S S E S 1 0 1 O B J E C T S
69. . Meta 69 T H E 1 0 X I S A F R A M E W O R K B Y I T S E L F 04
70. META 70 . A fractal is a natural phenomenon or a mathematical set that exhibits a repeating pattern that displays at every scale
71. META 71 . A fractal is a natural phenomenon or a mathematical set that exhibits a repeating pattern that displays at every scale
72. . 72 Thinking at different scales in your problem proves as a useful way to find insights and separate layers of abstraction. The method is as a thinking tool.
73. 73 . We get trapped between several levels. We can´t quite define the different levels We can´t define an appropriate magnitude to analyse. Design pitfalls
74. . College students 74 P R O S P E C T S F O R A F I N A N C I A L I N S T I T U T I O N
75. . 7 5 Socio-demographics L I F E S T Y L E We analysed different socio-demographic traits that could be of interest. There were several parameters that called our attention, but only one ended up calling our attention. • Age • Sex • Nationality • Grant holder • Family income • Commuting distance
76. 76 .
77. 77 .
78. 78 .
79. 79 .
80. . 8 0 Behaviour was extremely influenced by distance College-Home Behavioral Groups Local Commuter Whether in the dorms or in a shared house, these students have a strong social life. This translates to more exchanges, both of money and of other goods and information. Home-sharer Lives far enough to miss many of the on-campus activities. Friendships are shaped in a different way.. Spends a lot of time commuting Lives at home. Has more control and a reasonably social life. Enjoys campus activities.
81. . 81
82. . Shaping the research 82 C U S T O M I S I N G T H E R E S E A R C H P R O C E S S W I T H T H E R I G H T T O O L S R E S E A R C H
83. . 8 3 B U S I N E S S G O A L S I N T E R V I E W F A C T F I N D I N G W O R K S H O P S H A D O W I N G M I S T E R Y 1 0 0 1 0 1 1 0 2 1 0 3 O R D E R O F M A G N I T U D E C U S T O M I Z A T I O N Explore D iscover D etail C E O S T A K E H O L D E R S C A L L C E N T E R A G E N T S S E R V I C E F I N A L U S E R S
84. . 84 THANKS!