Think products not features

Thinking in products means thinking in specific user’s problems, in jobs to be done, in goals, and in revenues. This session would enlighten the participants that there's a one way interrelationships between the features and the product. Features don’t work without the product. This is why designers should think in products first. This presentation exposes you to the steps in product thinking and some of the right questions to ask to be able to build the right features and ways to communicate with stakeholders more efficiently.

Transcript

2. Think products not features Sharon Ud Georgewill @sharonudiy
3. So products.
4. product A good, idea, method, information, object or service created as a result of a process and serving a need or satisfying a want.
5. A product is a story…
6. What do you think: How many products are in this room right now? http://photoblog.statesman.com/sxsw-interactive-and-!lm-fest-and-sx-creates-equals-a-lot-going-on-for-a-sunday
7. Our guess: More than 50,000?
8. We’re literally surrounded by products.
9. We need a mindset and methodology for product innovation that takes its complexity seriously.
10. We need to constantly think and learn through our products.
11. Thinking products helps you determine the problem that the product is designed to solve for the user…
12. 1. Sketch an interface from your memory
13. 2. Ask yourself core questions What is the key point of this product? What is the advantage against competitors? What are competitive disadvantages of the product?
14. 3. Imagine you work at another place
15. 4. Make up new products
16. 5. Start a side-project
17. 6. Treat life as a project Set your life goals and use time-boxed iterations to achieve them. Prioritize. Test your hypotheses and stick to what works. Run retrospectives for self-observations. Find vacant niches. Love people around you, they are your users ͱ
18. 7. Try something new • • • • • Instead of going out to the same restaurants try new places every week. Use different routes to get to work. Use different services for the same tasks (ticket bookings, taxi, etc.). Buy food and clothes in different stores. Use different mobile and desktop operating systems.
19. 8. Cut off unnecessary things
20. 9. Limit your resources • • • • • Come up with written answers on what would you do in the following situations. You have two times fewer team resources. You have to deliver working product in a month. You have three months of runway. You have no marketing budget. You can build one single feature.
21. 10. Grandmom test If you can explain your product for your grandmother, so that she understands you, then you can surely explain it to your target audience.
22. Questions?
23. I don’t have the right answers, but….
24. Thank you