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Neos & SEO - THE NEXT LEVEL
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Sebastian Helzle
June 12, 2019
Technology
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Neos & SEO - THE NEXT LEVEL
Presented at NeosCon Dresden 2019
Sebastian Helzle
June 12, 2019
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Transcript
THE NEXT LEVEL NEOS ❤ SEO SEBASTIAN HELZLE - NEOSCON
DRESDEN 2019
SEO WITH NEOS CMS - ABOUT ME ABOUT ME ▸
Consultant for web development & agile ▸ Many years of Neos CMS, TYPO3, Scrum experience ▸ Certified Scrum Master ▸ Neos core team member ▸ @home in Karlsruhe & Cambodia ▸ Hiker & baker ▸ @sebobo
SEO WITH NEOS CMS - AGENDA AGENDA ▸ Introduction ▸
Neos.SEO 3.0+ ▸ Community packages for SEO in Neos ▸ Yoast SEO release ▸ The next level ▸ Summary
INTRODUCTION
WHY DO I TALK ABOUT SEO
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Neos.SEO 3.0 https://github.com/neos/neos-seo
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Meta description, title
& keywords
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Canonical link &
robots tag
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Alternate language links
SEO WITH NEOS CMS - NEOS.SEO 3.0+ OpenGraph Meta tags
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Additional Facebook specific
metatags
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Twitter Cards
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Extendable fallbacks for
images, title and more
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Visualize fallbacks
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Social image presets
SEO WITH NEOS CMS - NEOS.SEO 3.0+ XML Sitemap
SEO WITH NEOS CMS - NEOS.SEO 3.0+ robots.txt generation
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data helpers
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data -
Breadcrumb
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data -
Website
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data -
Social Profile
SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data -
other helpers ‣ Image ‣ WebsiteSearch ‣ Generic extendable object
SEO WITH NEOS CMS - NEOS.SEO 3.0+ More structured data
features coming
SEO WITH NEOS CMS - NEOS.SEO 3.0+ The roadmap for
3.x and 4.0
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Group
SEO related features in UI
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Quick
start wizard for new pages
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Asynchronous
sitemap generation
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate
YOUR feedback!
COMMUNITY PACKAGES FOR SEO IN NEOS
SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Ttree.LinkedData https://github.com/ttreeagency/LinkedData
SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Neos.RedirectHandler https://github.com/neos/redirecthandler
SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
WebExcess.RedirectHandler.Backend https://github.com/webexcess/redirecthandler-backend
SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
MOC.ImageOptimizer https://github.com/mocdk/MOC.ImageOptimizer
SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Sitegeist.Origami https://github.com/sitegeist/Sitegeist.Origami
SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Error pages in 4.3
SEO WITH NEOS CMS - YOAST SEO INTEGRATION Yoast SEO
for Neos 1.0 Beta (formally known as Shel.Neos.YoastSeo) https://github.com/Yoast/Yoast-SEO-for-Neos
SEO WITH NEOS CMS - YOAST SEO INTEGRATION Concept based
on Wordpress plugin https://yoast.com
SEO WITH NEOS CMS - YOAST SEO INTEGRATION
SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos inspector
integration
SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos Analysis
view
SEO WITH NEOS CMS - YOAST SEO INTEGRATION Using Open
Source analyzer and React components by Yoast
SEO WITH NEOS CMS - YOAST SEO INTEGRATION Work started
on Version 2.0
SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Google
Search Console integration Worked — until Google broke the API
SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Fully
embrace Neos React UI Will break support for Neos 3.3 & older UI versions
SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Features
for supporting redirect management
SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Improve
UX based on feedback for 1.x
SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Planning
premium variant with additional features
SEO WITH NEOS CMS - YOAST SEO INTEGRATION https://yoast.com/yoast-seo-platforms/
THE NEXT LEVEL
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 SEO
dashboard
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate
information from other sources
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Tracking
data
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Search
console
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Internal
system data
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Custom
KPIs
SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Other
sources
SUMMARY
SEO WITH NEOS CMS - SUMMARY Neos delivers a ton
of great SEO features
SEO WITH NEOS CMS - SUMMARY Start using Yoast SEO
now
SEO WITH NEOS CMS - SUMMARY More to come!
THANKS FOR LISTENING!
@SEBOBO FEEL FREE TO CONTACT OR HIRE ME!