Neos & SEO - THE NEXT LEVEL

Presented at NeosCon Dresden 2019

Transcript

1. THE NEXT LEVEL NEOS ❤ SEO SEBASTIAN HELZLE - NEOSCON DRESDEN 2019
2. SEO WITH NEOS CMS - ABOUT ME ABOUT ME ▸ Consultant for web development & agile ▸ Many years of Neos CMS, TYPO3, Scrum experience ▸ Certified Scrum Master ▸ Neos core team member ▸ @home in 
 Karlsruhe & Cambodia ▸ Hiker & baker ▸ @sebobo
3. SEO WITH NEOS CMS - AGENDA AGENDA ▸ Introduction ▸ Neos.SEO 3.0+ ▸ Community packages for SEO in Neos ▸ Yoast SEO release ▸ The next level ▸ Summary
4. INTRODUCTION
5. WHY DO I TALK ABOUT SEO
6. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Neos.SEO 3.0 https://github.com/neos/neos-seo
7. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Meta description, title & keywords
8. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Canonical link & robots tag
9. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Alternate language links
10. SEO WITH NEOS CMS - NEOS.SEO 3.0+ OpenGraph Meta tags
11. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Additional Facebook specific metatags
12. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Twitter Cards
13. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Extendable fallbacks for images, title and more
14. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Visualize fallbacks
15. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Social image presets
16. SEO WITH NEOS CMS - NEOS.SEO 3.0+ XML Sitemap
17. SEO WITH NEOS CMS - NEOS.SEO 3.0+ robots.txt generation
18. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data helpers
19. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Breadcrumb
20. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Website
21. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Social Profile
22. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - other helpers ‣ Image ‣ WebsiteSearch ‣ Generic extendable object
23. SEO WITH NEOS CMS - NEOS.SEO 3.0+ More structured data features coming
24. SEO WITH NEOS CMS - NEOS.SEO 3.0+ The roadmap for 3.x and 4.0
25. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Group SEO related features in UI
26. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Quick start wizard for new pages
27. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Asynchronous sitemap generation
28. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate YOUR feedback!
29. COMMUNITY PACKAGES FOR SEO IN NEOS
30. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Ttree.LinkedData https://github.com/ttreeagency/LinkedData
31. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Neos.RedirectHandler https://github.com/neos/redirecthandler
32. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS WebExcess.RedirectHandler.Backend https://github.com/webexcess/redirecthandler-backend
33. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS MOC.ImageOptimizer https://github.com/mocdk/MOC.ImageOptimizer
34. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Sitegeist.Origami https://github.com/sitegeist/Sitegeist.Origami
35. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Error pages in 4.3
36. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Yoast SEO for Neos 1.0 Beta
 (formally known as Shel.Neos.YoastSeo) https://github.com/Yoast/Yoast-SEO-for-Neos
37. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Concept based 
 on Wordpress 
 plugin https://yoast.com
38. SEO WITH NEOS CMS - YOAST SEO INTEGRATION
39. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos inspector integration
40. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos Analysis view
41. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Using Open Source analyzer and React components by Yoast
42. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Work started on Version 2.0
43. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Google Search Console integration Worked — until Google broke the API
44. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Fully embrace Neos React UI Will break support for Neos 3.3 & older UI versions
45. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Features for supporting redirect management
46. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Improve UX based on feedback for 1.x
47. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Planning premium variant with additional features
48. SEO WITH NEOS CMS - YOAST SEO INTEGRATION https://yoast.com/yoast-seo-platforms/
49. THE NEXT LEVEL
50. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 SEO dashboard
51. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate information from other sources
52. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Tracking data
53. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Search console
54. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Internal system data
55. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Custom KPIs
56. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Other sources
57. SUMMARY
58. SEO WITH NEOS CMS - SUMMARY Neos delivers a ton of 
 great SEO features
59. SEO WITH NEOS CMS - SUMMARY Start using Yoast SEO now
60. SEO WITH NEOS CMS - SUMMARY More to come!
61. THANKS FOR LISTENING!
62. @SEBOBO FEEL FREE TO 
 CONTACT OR HIRE ME!