Semantic data in TYPO3

Presented at TYPO3Con 2018

Transcript

1. THERE IS MORE THAN PAGES, CONTENT AND RECORDS IN THE WORLD. SEMANTIC DATA IN TYPO3 SEBASTIAN HELZLE - T3CON 2018
2. SEMANTIC DATA IN TYPO3 - INTRODUCTION ABOUT ME ▸ Consultant for web development & agile ▸ Many years of TYPO3, Neos CMS, Scrum experience ▸ Neos core team member ▸ @home in 
 Karlsruhe & Cambodia ▸ Hiker & baker ▸ @sebobo
3. SEMANTIC DATA IN TYPO3 - INTRODUCTION AGENDA ▸ Target audience for this talk ▸ Why do I talk about this ▸ A look into the past & present ▸ What you can do now ▸ Wishlist for the future ▸ Summary ▸ Time for questions
4. TARGET AUDIENCE FOR THIS TALK
5. SEMANTIC DATA IN TYPO3 - TARGET AUDIENCE FOR THIS TALK DEVS & INTEGRATORS
6. SEMANTIC DATA IN TYPO3 - TARGET AUDIENCE FOR THIS TALK EDITORS
7. SEMANTIC DATA IN TYPO3 - TARGET AUDIENCE FOR THIS TALK PROJECT MANAGERS
8. WHY DO I TALK ABOUT THIS
9. FIRST: WHAT IS SEMANTIC DATA?
10. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC „It is a conceptual data model in which semantic information is included. This means that the model describes the meaning of its instances.“ https://en.wikipedia.org/wiki/Semantic_data_model
11. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC https://en.wikipedia.org/wiki/Semantic_data_model „It is a conceptual data model that includes the capability to express information that enables other parties to interpret meaning (semantics) from the instances, without the need to know the meta-model.“
12. MY EXPERIENCE
13. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Supporting editors feels good* and you earn money but it doesn’t create value.
14. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Editors say TYPO3 is hard to use.
15. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Onboarding of new editors and team members takes a lot of time.
16. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Future extensions of existing features was sometimes too hard.
17. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Customer means „X“ 
 → PO understands „Y“ 
 → Dev understands „Z“
18. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Transferred ideas from Neos CMS to TYPO3 with good results.
19. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Added semantic data became the basis for new features which were initially never de fi ned.
20. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC Goal is to minimize work to create content and maximize it’s use.
21. A LOOK INTO THE PAST
22. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST This page is a product page because it uses backend layout “P“.
23. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST The record is a page because a plugin renders it based on the url parameters.
24. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST Events are news.
25. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST The text & image element is actually a slide of a banner because its in the top backend column.
26. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST Different record types are rendered with the same plugin and lots of conditions in the code.
27. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST You inherit a project and only the webmaster knows where which record type actually works.
28. WHAT YOU CAN DO NOW
29. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Create a content architecture. Text & Image Employee Quote Banner Form Blogpost Productpage
30. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Optimize overlapping 
 de fi nitions and connections. A B
31. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW De fi ne a user speci fi c 
 vocabulary with the customer.
32. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW USER SPECIFIC VOCABULARY EXAMPLES ▸ „Banner“ OR „Carousel“ OR „Slider“ ▸ „Teaser“ OR „Related Content“ ▸ „Landingpage“ OR „Subhomepage“ OR „Divison Homepage“
33. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Adapt labels according to 
 the projects vocabulary: „Header“ OR „Title“ OR „Leadtext“?
34. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Create the content elements you need and disable the rest.
35. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Use schema.org when thinking about internal fi eld names and their necessity.
36. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Example:
 Quotation content
37. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Render microdata and make search engines happy: https://developers.google.com/search/docs/guides/search-gallery
38. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Reuse microdata in Javascript to create interactivity.
39. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW If something 
 behaves like a page, 
 it should be a page.
40. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Pages get URLs for 
 free and appear 
 in sitemaps.
41. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Pages are part 
 of the page tree 
 and can be 
 easily found.
42. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Pages can be 
 edited like a page! 🤯
43. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW But also in 
 list mode.
44. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Page types (or Doctypes) 
 can be customized 
 according to the 
 projects needs.
45. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Page types can be 
 easily identi fi ed in 
 the database and 
 loaded via 
 repositories.
46. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Pages can be 
 rendered without 
 plugins.
47. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Permissions can be 
 fi ne tuned for 
 different page types.
48. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Search results for 
 pages can be rendered 
 depending on the 
 their type.
49. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Pages can have 
 meaningful icons.
50. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Use category folders 
 instead of long lists.
51. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Disable 
 everything that’s 
 not necessary.
52. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Adapt the position and grouping of properties according to the desired work fl ow.
53. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Example: 
 
 Combine fi elds that are needed 95% 
 of the time into one tab.
54. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW Example: 
 
 Editor uses copy & paste from word 
 → order fi elds according to their documents
55. WISHLIST FOR THE FUTURE
56. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE No need for extensions to simplify creation of custom content 
 and page types.
57. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE One easier way to implement Doctypes in TYPO3
58. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE Ability to easily override all labels 
 in the editor
59. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE Better concepts for grouping related content.
60. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE Example:
 Cutting a text in multiple columns & elements still makes it the same text.
61. SUMMARY
62. SEMANTIC DATA IN TYPO3 - SUMMARY Give all your data meaning.
63. SEMANTIC DATA IN TYPO3 - SUMMARY TYPO3 already has lots of capabilities to do this.
64. SEMANTIC DATA IN TYPO3 - SUMMARY It gets easier with every release.
65. SEMANTIC DATA IN TYPO3 - SUMMARY Reuse and optimize what you have.
66. SEMANTIC DATA IN TYPO3 - SUMMARY Less is more.
67. ANY QUESTIONS? THANKS!
68. @SEBOBO FEEL FREE TO CONTACT ME