Future SEO New Behavior • New queries • More personalization • When searching • Where searching • How searching “Search Everywhere Optimization” @simmonet
Future SEO + Social Building Credibility • Reviews, news, views… • Authors of content • Broadcasters • Social amplification Create Engagement @simmonet
Future SEO + Social “ o ” We’re (Google) doing a better job of detecting when someone is sort of an authority in a specific space… and trying to make sure that those rank a little more highly if you’re some sort of authority…” @simmonet Matt Cutts – Google Engineer