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Hottest Search Trends & How to Maximize Opportunities - DMA 2013
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Grant Simmons
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October 04, 2013
Marketing & SEO
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Hottest Search Trends & How to Maximize Opportunities - DMA 2013
Grant Simmons
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October 04, 2013
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Transcript
One Step Ahead Hottest Search Trends & How to Maximize
Opportunities
One Step Ahead Hottest Search Trends & How to Maximize
Opportunities Grant Simmons Dir. SEO & Social Media Product The Search Agency @simmonet
Search Engine Optimization SEO It’s about the user, stupid. Not
the stupid user. @simmonet Search Engines are the *most* discriminating of users!
Current Future SEO Connect Search Intent to Site Content With
Context of: • Location • Behavior • Platform • Conversation @simmonet
Future SEO New Locations Hyper GEO Target • Inside Stores
• ZIP Codes • Events / Venues @simmonet
Future SEO New Behavior • New queries • More personalization
• When searching • Where searching • How searching “Search Everywhere Optimization” @simmonet
Future SEO New Platforms • Mobile • Wearable • Smart
vehicles • Appliances • Television / consoles etc. @simmonet
What to Do? @simmonet
Brands Need to… Understand their Customer / prospect Intent Context
& how they ask @simmonet
Brands Need to… Identify: • Who? • Where? • When?
• What? • How? Create to Connect @simmonet
Current Future SEO + Social Content is King Authority Content
is Kingier Authorities are: • Known • Credible • Topic Experts @simmonet
Future SEO + Social Getting Known Google “web of people”
Google+ + @simmonet
Future SEO + Social Building Credibility • Reviews, news, views…
• Authors of content • Broadcasters • Social amplification Create Engagement @simmonet
Future SEO + Social Recognized Topic Experts Focused Consistency •
Connections / links • Social love • Associations / citations “Digital Footprint” @simmonet
Future SEO + Social “ o ” We’re (Google) doing
a better job of detecting when someone is sort of an authority in a specific space… and trying to make sure that those rank a little more highly if you’re some sort of authority…” @simmonet Matt Cutts – Google Engineer
What to Do? @simmonet
Brands Need to… Identify, Grow, Encourage, Find, Promote, Hire, Engage,
Build, and / or Empower Authorities @simmonet
SEO / Social Prognostications Many opinions. Many options. Many outcomes.
Any thoughts? @simmonet
One Step Ahead Hottest Search Trends & How to Maximize
Opportunities Grant Simmons Dir. SEO & Social Media Product The Search Agency