Chicago | November 12–16, 2012 | #SESCHI Grant Simmons • The Search Agency @simmonet Search Agent, Father, Sailor But not necessarily in that order when there’s a fair wind • Agent “Algo”
Chicago | November 12–16, 2012 | #SESCHI Our Mission (should we decide to accept it) Provide answers to key problems that will singularly improve a site's performance using the right diagnostic steps and tools. @simmonet
Chicago | November 12–16, 2012 | #SESCHI Tools: Google SERP • Everyone has it • Familiar • Free • Lots of data points • No analytics access needed • From the horse’s mouth • Who’s going to argue with Google? @simmonet
Chicago | November 12–16, 2012 | #SESCHI Google SERP Sleuth – Pre-Briefing • Major issues • Site structure • Internal linking • Core optimization • Content issues • Social • Other cool stuff @simmonet
Chicago | November 12–16, 2012 | #SESCHI Instant Preview Do they show up? • Suggest • # Results • Intent • Title / (Rich) Snippets • Paid Ads • Preview
Chicago | November 12–16, 2012 | #SESCHI The Click Through • How long to load? • Do I know what they do? • Do I know what to do? • Trust • Layout • Content • Navigation • Text / Internal links
Chicago | November 12–16, 2012 | #SESCHI Do they show up? • Suggest A Primary Keyword • Intent • Title / (Rich) Snippets • Universal • Local • Competition • # Results • Paid Ads ? ?
Chicago | November 12–16, 2012 | #SESCHI Do they show up? • Suggest • Intent • Title / (Rich) Snippets • Universal • Local • Competition • # Results • Paid Ads • Shopping • Related Primary Keyword opportunity
Chicago | November 12–16, 2012 | #SESCHI Site: Assume they show up • # Results • Order • Subdomains • URLs • Patterns • Last page @simmonet similar? Photo credit: creative commons
Chicago | November 12–16, 2012 | #SESCHI Advanced Search google.com/advanced_search • Terms appearing where • Last update date • Reading level • New top filter layout allintitle: allinurl: allintext:
Chicago | November 12–16, 2012 | #SESCHI Thank you Grant Simmons [email protected] @simmonet linkedin.com/in/simmonet www.thesearchagency.com www.thesearchagents.com www.hseo.com @simmonet
Chicago | November 12–16 SERP Sleuth Mission: SEO Diagnostics for the skilled Search Mechanic Grant Simmons The Search Agency Director, SEO & Social Product
Chicago | November 12–16 SERP Sleuth Mission: SEO Diagnostics for the skilled Search Mechanic Grant Simmons The Search Agency Director, SEO & Social Product
Chicago | November 12–16, 2012 | #SESCHI Brand Social Do they show up? • Authorship • Frequency (age) • Social optimization • Content / Links @simmonet
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