DESTINATION PAGES AI PERSONALIZED SERPS PRODUCT CAROUSELS, KNOWLEDGE PANELS & INCREASING FEATURES FILTERS SIDEBAR #ecommerceseo by @aleyda from @orainti Welcome to the “fine” state of ECOMMERCE SEO in 2024
Facilitate Google access and understanding of your product related content with SD, Merchant Center Feed and Image Optimization Grow your brand authority with informational content investment 1. 2. 3. It’s about tackling challenges from the root to set a base for scalable growth independently of shifts 4. Track your SERP features, pixels, clicks shifts over time
Facilitate Google access and understanding of your product related content with SD, Merchant Center Feed and Image Optimization Grow your brand authority with informational content investment 1. 2. 3. It’s about tackling challenges from the root to set a base for scalable growth independently of shifts Track your SERP features, pixels, clicks shifts over time 4. Google will refer more to PDPs and less to PLPs due to features & personalization To maximize your visibility with the growing search features So Google can’t overlook you due to being so popular and attract clicks of users that know you To understand users clicks shifts due to SERP features & personalization and update your focus accordingly
client side rendered JS product structured data implementation https://developers.google.com/search/docs/appearance/structured-data/generate-structured-data-with-javascript
only becoming more important thanks to Google Lens https://blog.google/products/search/google-search-lens-october-2024-updates/ Follow Image Optimization best practices: • Crawlable <img src> based (not background, no CSR JS) • Supported image format: BMP, GIF, JPEG, PNG, WebP, SVG, and AVIF • Image XML Sitemap • Responsive Images • Descriptive ALT Text • Descriptive File Name • High quality, resolution • Optimized for speed • Structured Data
CRAWLABLE & INDEXABLE GREAT USER EXPERIENCE > YOUR SITE PAGES COMPETITORS PAGES APPROPRIATE FORMAT TO FULFILL NEED & MAXIMIZE SERP ENGAGEMENT POPULAR & AUTHORITATIVE AWARENESS LOYALTY USERS SEARCH JOURNEY RANKABLE FOR RELEVANT QUERIES CONSIDERATION ACQUISITION SERVICE It’s the alignment of all areas to give the best search experience that will help you win
SEO actions to set the base for success now and tomorrow Maximize Your PDPs optimization efforts Facilitate Google access and understanding of your product related content with SD, Merchant Center Feed and Image Optimization Grow your brand authority with informational content investment 1. 2. 3. Track your SERP features, pixels, clicks shifts over time 4. Google will refer more to PDPs and less to PLPs due to features & personalization To maximize your visibility with the growing search features So Google can’t overlook you due to being so popular and attract clicks of users that know you To understand users clicks shifts due to SERP features & personalization and update your focus accordingly
from @orainti I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * SEOFOMO & MarketingFOMO Newsletters Maker * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thanks! #ecommerceseo by @aleyda from @orainti