Tentative Steps into Twitter Advertising - Biddable World 2014

Following the launch of Twitter Advertising to UK advertisers, we're taking a look at how the platform works and how it compares to other paid media channels.

Transcript

1. ©2014 Skittish tentative steps into twitter advertising Heather Robinson - Internet Marketing Consultant, Trainer & Speaker heather@skitti.sh @_skittish /skittishconsultancy /in/robinsonheather
2. ©2014 Skittish What we'll cover 1. How it works 2. How it's different 3. Goals, targeting and tactics 4. Build, run and report
3. ©2014 Skittish How it works
4. ©2014 Skittish
5. ©2014 Skittish
6. ©2014 Skittish
7. ©2014 Skittish How's it different? Social Advertising is not the same as Google AdWords advertising
8. ©2014 Skittish Source http://read.bi/1dsbfVn
9. ©2014 Skittish Goals, targeting & tactics
10. ©2014 Skittish
11. ©2014 Skittish Targeting
12. ©2014 Skittish Keywords in timeline
13. ©2014 Skittish Interests
14. ©2014 Skittish Devices • IOS devices • Android devices • Desktop and laptop • Blackberry phones and tablets • Mobile web on other devices
15. ©2014 Skittish Geography
16. ©2014 Skittish Gender
17. ©2014 Skittish Similar to existing
18. ©2014 Skittish Tactics
19. ©2014 Skittish Tweets that ask a question get more replies and retweets
20. ©2014 Skittish Images in tweets
21. ©2014 Skittish Tweets that give a 'top tip' generate more favourites and retweets
22. ©2014 Skittish Use Lead Generation Cards • Offers, downloads, competitions • Collect Name, Username, Email • Integrate with CRM • Auto-responder campaigns
23. ©2014 Skittish Build, run and report
24. ©2014 Skittish Experiment!
25. ©2014 Skittish Conversion tracking
26. ©2014 Skittish Tweet Activity Report = Opportunities! Look for 'organic' tweets generating engagement and add to campaign
27. ©2014 Skittish Followers Report = Refine your targeting Interests, location, gender
28. ©2014 Skittish 5 key takeaways
29. ©2014 Skittish 5 key takeaways 1. Forget Google AdWords
30. ©2014 Skittish 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals
31. ©2014 Skittish 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals 3. Target the right people
32. ©2014 Skittish 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals 3. Target the right people 4. Create & promote great content
33. ©2014 Skittish 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals 3. Target the right people 4. Create & promote great content 5. Run, report, improve, repeat
34. ©2014 Skittish Thanks! Heather Robinson - Internet Marketing Consultant, Trainer & Speaker heather@skitti.sh @_skittish /skittishconsultancy /in/robinsonheather