How to Optimise Google Ads When You Don't Have Enough Data - HeroConf 2026

Optimising low-data Google Ads accounts has always been challenging, but with the shift towards AI-driven campaign types and smart bidding strategies, our job just got that little bit harder. Enter the Low Data Optimisation Framework - a 4 step approach to optimising low-data accounts so they perform like big-data accounts.

Transcript

1. Heather Robinson SKITTISH How to Optimise Google Ads When You Don’t Have Enough Data @SkittishDigital | Speakerdeck.com/skittishdigital