How to Ensure Your Website is Included in ChatGPT and Other LLMs

This session from Belgrade SEO in Serbia on Septeb18, 2026 in slide form includes practical information on how to get any website into ChatGPT, with a focus on what a website needs in order to get included in almost any AI.
At the end of this deck I hope you will understand how AI systems interpret authority, clarity, experience, and trust—and how you can compete without large marketing budgets (where possible because developers should never work for free).
This session went into detail about what types of sources LLMs draw from (official websites, tourism boards, review platforms, structured data, authoritative media), which pages matter most on a website, how detailed experience descriptions should be to be “understandable” by AI and whether FAQs and plain-language explanations increase inclusion.
This session also included practical information on how schema markup influences AI inclusion. How important are consistent NAP (name, address, phone number) details, maps, and opening hours for physical and virtual businesses. How do reviews, awards, and listings (Google, TripAdvisor, regional sites) factor in?
And most importantly how to future-proof content for evolving AI systems.
I hope you enjoyed the session live and if you missed it at least you've got the slides.

Transcript

1. Judith Lewis Founder, Decabbit Consultancy How to Ensure Your Website is Included in ChatGPT and Other LLMs decabbit@gmail.com #BelgradeSEO26
2. #BelgradeSEO26
3. Who I Am & What I Do Expert trainer, speaker, fractional CMO, MC and compère Run DeCabbit Consultancy specialising in global digital marketing consultancy Non-Executive Director (NED) of the Academy of Chocolate Technical Lead of the WBA think tank in Switzerland working on AI in viticulture Contact: decabbit@gmail.com #BelgradeSEO26
4. I have CHOCOLATE for questions relevant to the session so remember to ask! #BelgradeSEO26
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21. RAG helps enhance LLM responses https://blog.dailydoseofds.com/p/the-evolution-of-retrieval-layer #BelgradeSEO26
22. How it works…based on what is known https://cobusgreyling.substack.com/p/openai-web-search-api #BelgradeSEO26
23. LLMs use search results #BelgradeSEO26
24. SERPs are enriched by schema #BelgradeSEO26
25. So be sure to ensure information accuracy #BelgradeSEO26
26. WAIKAY shows where info came from #BelgradeSEO26
27. So text is important (as is schema) #BelgradeSEO26
28. Wait… what?!? #BelgradeSEO26
29. We need to think SEO first for AEO #BelgradeSEO26 https://www.searchenginejournal.com/ chatgpt-appears-to-use-google-searchas-a-fallback/552089/
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33. How schema influences AI inclusion #BelgradeSEO26
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35. Schema makes a difference #BelgradeSEO26
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38. Can get some views on how your site is performing within LLMs with Semrush #BelgradeSEO26
39. Understanding football as a game, different teams, location, and pulls price in for comparison shopping with descriptions of what it found #BelgradeSEO26
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43. LLMs DO NOT understand schema #BelgradeSEO26
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46. First, I got ChatGPT to make an image for me of a list of trust signals… #BelgradeSEO26
47. Then… it did this! #BelgradeSEO26
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52. So just SEO? #BelgradeSEO26
53. To summarise #BelgradeSEO26
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56. HOWEVER Google is a hard habit to break – and now pushes to AI https://www.nngroup.com/articles /ai-changing-search-behaviors/ #BelgradeSEO26
57. Which means optimising for Google #BelgradeSEO26
58. Because the AIO pulls from search results #BelgradeSEO26
59. As does ChatGPT #BelgradeSEO26
60. The world of content is changing #BelgradeSEO26
61. How people search will continue to evolve #BelgradeSEO26
62. Good SEO is all you really need… mostly #BelgradeSEO26
63. You Can Find Me Online Bluesky/X: Threads/Insta: LinkedIn: Web: Food Blog: SlideShare: @JudithLewis @Decabbit https://uk.linkedin.com/in/judithlewis https://www.decabbit.com https://MostlyAboutChocolate.com https://www.slideshare.net/DeCabbit/ #BelgradeSEO26