Interactive Game

We have an idea to build an interactive game based in a concept that we created named "Brandbling" which is a casino slot, users can earn loyalty points in a fun and entertaining way and exchange them for cool prizes.

Transcript

1. Novamex 2013 Juego Interactivo Wednesday, July 17, 13
2. How can we adapt the game? Strategic Concept Branding Strategy Consumer Strategy Wednesday, July 17, 13
3. What are the benefits? Increase Loyalty Fun Brand Increase Sales Feel the brand Reinforce brand in consumer mind Make Novamex brands part of the consumer daily activity Make users part of Novamex brands every day Emotional connection Profit Translate fun into dollars Wednesday, July 17, 13
4. Considerations Legal aspects Training operational and marketing team Enhance U/X experience Business goals and vision Establish guidelines Define strategy roadmap Wednesday, July 17, 13
5. Thank you! Wednesday, July 17, 13