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How to Write a Book

snookca
June 19, 2013

How to Write a Book

The journey of technical writing from blogger to author.

snookca

June 19, 2013
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  1. HOW TO WRITE A BOOK
    THE JOURNEY OF TECHNICAL
    WRITING FROM BLOGGER
    TO AUTHOR

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  2. 1. WRITE FOR YOURSELF
    2. WRITE FOR OTHERS
    3. WRITE LIKE YOUR LIFE
    DEPENDS ON IT

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  3. WRITE FOR YOURSELF
    In the beginning...

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  4. Oct 31, 2001
    FIRST

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  5. BLOGGING
    Pick a topic.

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  6. BLOGGING
    You will become known
    for what you write about.

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  7. BLOGGING
    You can change your topic at any time.

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  8. BLOGGING
    Be first.
    Or second.
    Or third.

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  9. BLOGGING
    It doesn’t matter if someone
    else has done it before.

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  10. You’re going
    to suck

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  11. July 1, 2003
    SUCK

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  12. BLOGGING
    An opportunity to practice writing.

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  13. BLOGGING
    An opportunity to validate an idea.

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  14. BLOGGING
    An opportunity to explore a concept.

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  15. BLOGGING
    Chunk your writing.
    Use headings.
    Use bullet points.
    Use pictures.
    Use code examples.

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  16. BLOGGING
    Don’t expect overnight success.

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  17. Apr 25, 2005
    SUCCESS

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  18. PROMOTION
    Tweet
    Facebook
    Google+

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  19. “I wrote something
    that might
    interest you.”

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  20. PROMOTION
    Don’t harrass others for promotion.

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  21. PROMOTION
    Put it out there and let people
    share it for you.

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  22. PROMOTION
    Establish your personal brand
    and own it.

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  23. WRITE FOR OTHERS
    Expand your visibility.

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  24. WRITE FOR OTHERS
    Expand your visibility.

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  25. ONLINE MAGAZINES
    Like blogging
    Low barrier to entry
    Some sites even pay
    Establish links back to your site

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  26. ONLINE MAGAZINES
    Sitepoint
    A List Apart
    Smashing Magazine
    Tuts+

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  27. PRINT MAGAZINES
    .net magazine

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  28. WRITE LIKE YOUR LIFE
    DEPENDS ON IT
    “I’m an author.”

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  29. WRITING IS HARD
    You’ll severely underestimate the amount
    of research required.

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  30. WRITING IS HARD
    Expect a year.

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  31. PRINT
    Get a publisher.
    Self-publish.

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  32. PRINT
    Sitepoint

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  33. PUBLISHER BENEFITS
    Distribution
    Advance royalties
    Credibility
    Shelf space in bookstores

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  34. PUBLISHER BENEFITS
    Editors
    Tech reviewers
    Handle printing
    Handle book layout

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  35. SELF-PUBLISH
    Snook Printing Co.

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  36. SELF-PUBLISH BENEFITS
    Money. Money. Money.
    Take a Chance on Me
    Fernando
    Dancing Queen

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  37. WRITING THE BOOK
    Word (to your mother)
    DocBook
    Latex
    HTML

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  38. WHAT I DID PDF ePub
    mobi Web

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  39. HTML PDF ePub
    mobi Web

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  40. BUT? PDF ePub
    mobi Web

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  41. PRINCE XML
    Command line interface
    Converts HTML and CSS
    Supports Paged Media
    Supports font-face embedding

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  42. PRINCE XML
    Expensive.
    $495.

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  43. HTML-BASED PDF ePub
    mobi Web

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  44. DISTRIBUTION
    Amazon
    iBookstore
    Barnes & Noble
    PragProg
    LeanPub
    O’Reilly

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  45. OPEN A STORE
    ON SHOPIFY!

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  46. OPEN A STORE
    ON SHOPIFY!

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  47. THANK YOU.
    Twitter: @snookca
    Web: snook.ca

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