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SEO Strategy: Where The F**K Do I Even Start?

Sophie Brannon
October 25, 2022
51

SEO Strategy: Where The F**K Do I Even Start?

Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.

From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.

https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/

Sophie Brannon

October 25, 2022
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Transcript

  1. @SophieBrannon #brightonSEO Head of SEO at Absolute Digital Media Hi!

    About Lazy SEO strategy really pisses me off 6+ years in SEO
  2. @SophieBrannon #brightonSEO 01 02 03 04 05 06 07 08

    Contents Where The F**K Do I Even Start? What To Know Before You Even Look At A Website How The Audience Funnel Can Influence Your Strategy Competitors & Your Strategy Thinking Outside The Box Covering The Basics Prioritisation Ongoing Evaluation
  3. @SophieBrannon #brightonSEO Core Business Objectives Increased Online Visibility Increased Organic

    Traffic Increased Enquiries Increased Revenue Increased Transactions
  4. @SophieBrannon #brightonSEO E-Commerce Vs. Branding Not every e-Commerce website wants

    to prominently sell online. Sometimes, they want something different from their SEO.
  5. @SophieBrannon #brightonSEO Target Market W H O A R E

    T H E C U S T O M E R S Y O U W A N T T O C AT E R T O ? What are their profiles and visual personas? Target Market 01 Visualise the people who will turn to you for solutions. Target Market 02
  6. @SophieBrannon #brightonSEO Discovering how your target market could be finding

    your competitors can help them to find you instead S E M R U S H K E Y W O R D G A P T O O L
  7. @SophieBrannon #brightonSEO “” But I ran a few competitors through

    the tool and there wasn’t much that came out except some long-tail blog ideas, so I guess there’s not much else we can do
  8. @SophieBrannon #brightonSEO “” The link tool came up with some

    link gaps but they’re all big publications, but the client doesn’t do digital PR so I guess we can’t get them
  9. @SophieBrannon #brightonSEO @SophieBrannon #brightonSEO Continually pivot your focus based on

    performance, market changes & new opportunities Continually pivot your focus based on performance, market changes & new opportunities