Indoor Location and Positioning Overview

Background on Indoor Location and Positioning Technologies, some considerations for anyone thinking about trials or deployments, and a few thoughts on applying them in (for example) the case of a Bank (like say, Citi).

1. Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com !1 Indoor Location & Positioning
2. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Citi How might Citi use it? Me Why am I here? End Issues, References, Reading 1 2 3 4 5 6
3. Me !3 1986 1995 2000 2009 now College Computer Science, SW Dev & Design @ NCB (Stock / Money broking), NZI IONA VP, Professional Services, EU R&D Projects Rococo Software Java / Bluetooth Infrastructure Software, Raised VC, 300M Handsets LocalSocial Proximity platform; in- store engagement for retailers (BLE, iBeacon, WiFi, NFC) Dial2Do Spin-out, raised funding, voice services mySay Realtime messaging for mobile workforce 2010
4. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Citi How might Citi use it? Me Why am I here? End Issues, References, Reading 1 2 3 4 5 6
5. GPS Great Outdoors
6. 90%
   Time most Americans spend indoors
7. Retail Indoors, underground, few external windows…
8. ILPS
9. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Citi How might Citi use it? Me Why am I here? End Issues, References, Reading 1 2 3 4 5 6
10. Omitted for now: cell tower, camera Main Current Approaches WiFi Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon recently became the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field map Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi)
11. e.g. M7 co-processor in new iPhone5 Innovation at each layer Handset Manufs Mobile OS Chips Other Microsoft Microsoft CSR Qualcomm Broadcom STM Google Apple Apple Google Samsung
12. WiFi already being used to help position you… Ever wondered about this? Appeared since iOS7 Has been here “forever”
13. !13 Apple iBeacon 3rd Party Hardware, plus every iOS device!
15. High level aspects to consider Some considerations Infrastructure Some solutions require installation of infrastructure, such as beacons, WiFi, or lights. Accuracy Accuracy varies both by type of solution, and by density of infrastructure in some cases TCO Does the solution require power source, battery replacement? Will it work over mobile product cycles? Control Who else can or could use the infrastructure? 1 2 3 4
16. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Citi How might Citi use it? Me Why am I here? End Issues, References, Reading 1 2 3 4 5 6
17. Navigation
18. Navigation
19. Navigation
20. Navigation
21. Welcomes and Pick-up
22. In-store ads, rewards, information
    Trigger rewards “just for being there” (like ShopKick), or for visiting certain zones in-store.
23. Shopkick
24. Asset tracking, Workforce, Campus, Defense, Police & Fire, …
25. Bytelight
26. Indoor Atlas
27. Estimote
28. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Citi How might Citi use it? Me Why am I here? End Issues, References, Reading 1 2 3 4 5 6
29. @ Branch
30. In-store location and the customer journey @Branch Arrival Welcome / Greeting. Personal concierge (“whisk away”). Alert to staff member. Departure Thanks. “by the way…”, RAOK. Wait / browse Self-service on phone - “how can we help today?”. “Let us come to you”. Insertion point for relevant information, offer, or reminder. Here to pick something up? Timer for being dealt with. Partner brands? Action Pick up. Queue jump. Get seen with reduced friction, uncertainty. 1 2 3 4
31. @ elsewhere?
32. The app as “gold card”?
34. Citi App acts as “passport” with partners @Third Party Stores and Venues Arrival Welcome / Greeting. Personal concierge (“whisk away”). Alert to staff member. Departure Thanks. “by the way…”, RAOK. Wait / browse Self-service on phone - “how can we help today?”. “Let us come to you”. Insertion point for relevant information, offer, or reminder. Here to pick something up? Timer for being dealt with. Action Rewards, Offers, Discounts. 1 2 3 4
35. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Citi How might Citi use it? Me Why am I here? End Issues, References, Reading 1 2 3 4 5 6
36. Think about… Things to consider Whole solution Cost, ubiquity, accuracy, likely changes Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Data Can you handle, process, manage the data that will flow? Customers Handled poorly, can spook people Trials Timings, customer segmentation, use-cases (simple!) 1 2 3 4 5
37. More information Don Dodge StreetFight Blogs Works @ Google, Developer Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. See company list - a few (ours!) have decent blogs covering the area.
38. Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com !38 Indoor Location & Positioning
39. !39 Apple iBeacon 3rd Party Hardware, plus every iOS device!
40. !40 CSR Beacons BLE based, 2+ years battery life, zone-able
41. !41 Stick’n’Find BLE based, 3-4 months battery life
42. !42 SensorTag BLE based, 6 Sensors, Code, ++
43. !43 HipKey BLE Proximity Fob
44. !44 Nordic BLE Proximity Fob and DevKit
45. In Store Engagement Platform twitter: @localsocial blog: blog.mylocalsocial.com !45