2014, Q4 2015, Q1 2015, Q2 2015, Q3 2016, Q1 Retail Trials Swirl (Alex and Ani), ShopKick (Macys, Target), WEVE (EAT), Unilever Playaz Estimote, Radius, Swirl, ShopKick, Qualcomm, Nordic, Rollouts US, UK Estimote, Radius, Swirl, ShopKick, Qualcomm, Nordic, Regulation Code of conduct followed by self regulation followed by real regulation. DNT equivalents in US. Scale Deployments Everyday scale deployments, market begins to shift towards embedded Start of Backlash Lots of pester apps, deletes due to incessant buzzing, privacy concerns go front and centre M&A Emerging winners identified, Apple Strategy clear, M&A to roll up players with traction or technology or teams Global Infrastructure Clarity around need for Global Beacon offerings emerge; embedded takes over
powered, mains powered, solar powered, passive powered Transmits a message in an agreed way All iOS and all new Android devices can “see” this message “Standalone” beacons have dominated much of the coverage to date
Museums Proximity Platform 19 Sep-14, Acquired by SK , $200M Jan-14, rollout to 200 Safeway, Giant Eagle Oct-13, $8M, $13M to date Sep-13, $6M, $13M to date, Google Tango, Estimote Oct-14, John Lewis Accel
Museums Proximity Platform 21 Feb-13, $25M, $46M to date Jul-14 CEO gone, Jun-14 : COO -> Swrve Oct-14 Partnering with Gimbal Aug-14: iBeacon Support Oct-14 : $10M, $21.1 to date
the trough! Bad Behaviour Just because you can - doesn’t mean you should! Backlash Privacy, Nordstrom, NSA, “black” phones… Scaling Power, management, control, refresh, firmware,… 1 2 3 4 5
accuracy, likely changes Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct. Data Can you handle, process, manage the data that will flow? Customers Handled poorly, can spook people Trials Timings, customer segmentation, use-cases (simple!) 1 2 3 4 5
of a simple greeting RPRT Offers Right Place Right Time - Harder than we all think :-) Digital Product Information Jewellery, Houses, Cars, … Directions MLB, Department Stores, Airports,… Presence Driver in-cab, child arrives @home, @school, infrastructure 1 2 3 4 5
Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. Great Blog - also active twitter @dusanwriter “Be the Beacon” :-)