Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Indoor Location Primer @ Place London 2014 #placelondon

Indoor Location Primer @ Place London 2014 #placelondon

Place London Indoor Location Primer from @LocalSocial. Overview of Indoor Location techniques.

94d1bf43f079cf09dce10fa7b0f8fe26?s=128

Sean O Sullivan

November 17, 2014
Tweet

Transcript

  1. Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com 1 Indoor Location

    Primer @ Place 2014 twitter: @localsocial
  2. Why Indoor Location and Positioning How Quick tour of current

    approaches What Applications and uses Resources Digging in 1 2 3 4
  3. Why Indoor Location and Positioning How Quick tour of current

    approaches What Applications and uses Resources Digging in 1 2 3 4
  4. GPS Great Outdoors

  5. 90% Time most Americans spend indoors

  6. Retail Indoors, underground, few external windows…

  7. Why Indoor Location and Positioning How Quick tour of current

    approaches What Applications and uses Resources Digging in 1 2 3 4
  8. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  9. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  10. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  11. WiFi already being used to help position you… Ever wondered

    about this?
  12. WiFi already being used to help position you… Ever wondered

    about this?
  13. 13 How? See MAC Address(es) Lookup global MAC Address DB

    Location Returned (with accuracy) In its simplest form
  14. 14 Indoor Maps from Google  Mapping (and Street View?)

    goes inside
  15. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  16. Bluetooth - BLE in particular, now also used… Ever wondered

    about this? Appeared since iOS7 Has been here “forever”
  17. None
  18. 18 So what *is* an iBeacon? Bluetooth Low Energy Device

    Battery powered, mains powered, solar powered, passive powered Repeatedly transmits a message in an agreed way (it advertises itself) All iOS and all new Android devices can “see” this message Range : 10M / 30 feet 4 Notions of “nearness”
  19. 19 How? See Beacon ID Lookup Beacon ID Payload Returned

    (Zone, Actions, ++) + Background notifications
  20. 20 Beacons used to mark zones for interaction & engagement

    Place Beacons at specific areas within retail spaces Customer with App sees greeting, or award, or offer at that space How?
  21. 21

  22. 22 Embedded use of Beacons will likely drive the real

    long term volume in deployments Beacon Evolution : embedded
  23. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  24. LED emits pattern (code) How? 24 LED Light emits pattern

    (invisble to human eye) Front facing camera on phone can see the pattern
  25. 25 How? See Light ID Lookup Light ID Payload Returned

    (Zone, Actions, ++)
  26. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  27. Pioneered Audio “beacon” usage ShopKick 27

  28. Audio Beacon emits pattern (code) How? 28 Audio Beacon emits

    pattern (inaudible to human ear) Microphone on phone can hear the pattern
  29. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  30. Each indoor space has a unique magnetic signature Magnetic Signature

    30 Survey Signature Match
  31. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  32. 32 Inertial Navigation  Navisens, ingredient of other systems

  33. 33 How? Sensors used to extract movement Position movements calculated

    Position updated Known starting point
  34. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint

    or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
  35. 35 Camera for survey  Images used (in combination) for

    location
  36. 36 How? Matched against “seen” data Location extraction Video Scan

    plus sensor data
  37. Video provides the “secret sauce” to add to other data

    Video/Image+Sensor Signature 37 Survey Signature Match
  38. Why Indoor Location and Positioning How Quick tour of current

    approaches What Applications and uses Resources Digging in 1 2 3 4
  39. 39 Considerations Proximity Location Nearness Accurate Position Easy Setup Complex

    All Devices Some / future No infrastructure Installation req’d Background alerts App front / b/ground “App free” App Required
  40. 40

  41. 41 Apple Google

  42. 42 Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail

    Centric Museums Proximity Platform
  43. Issues Android Consistency Over Hype Bring on the trough! Bad

    Behaviour Just because you can - doesn’t mean you should! Backlash Privacy, Nordstrom, NSA, “black” phones… Scaling Power, management, control, refresh, firmware,… 1 2 3 4 5
  44. Why Indoor Location and Positioning How Quick tour of current

    approaches What Applications and uses Resources Digging in 1 2 3 4
  45. 45 Some Resources

  46. More information Don Dodge StreetFight BEEKN Works @ Google, Developer

    Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. Great Blog - also active twitter @dusanwriter “Be the Beacon” :-)
  47. More information ABI PLACE / OPUS @Launch Research on Indoor,

    Proximity, Location, iBeacon Indoor marketing, advertising, positioning conference (Nov, Lon) From @Jason and the @Launch Team (Mar, SF)
  48. More information MobisFera TI Radius http://www.mobisfera.com/ summary-real-cases-close- real-using-ibeacons/ App, Source,

    iBeacon-able, inexpensive, great support SDK, active on GitHub
  49. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 49