Indoor Location Primer @ Place London 2014 #placelondon

Place London Indoor Location Primer from @LocalSocial. Overview of Indoor Location techniques.

1. Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com 1 Indoor Location Primer @ Place 2014 twitter: @localsocial
2. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Resources Digging in 1 2 3 4
3. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Resources Digging in 1 2 3 4
4. GPS Great Outdoors
5. 90%
   Time most Americans spend indoors
6. Retail Indoors, underground, few external windows…
7. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Resources Digging in 1 2 3 4
8. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
9. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
10. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
11. WiFi already being used to help position you… Ever wondered about this?
12. WiFi already being used to help position you… Ever wondered about this?
13. 13 How? See MAC Address(es) Lookup global MAC Address DB Location Returned (with accuracy) In its simplest form
14. 14 Indoor Maps from Google
    Mapping (and Street View?) goes inside
15. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
16. Bluetooth - BLE in particular, now also used… Ever wondered about this? Appeared since iOS7 Has been here “forever”
18. 18 So what *is* an iBeacon? Bluetooth Low Energy Device Battery powered, mains powered, solar powered, passive powered Repeatedly transmits a message in an agreed way (it advertises itself) All iOS and all new Android devices can “see” this message Range : 10M / 30 feet 4 Notions of “nearness”
19. 19 How? See Beacon ID Lookup Beacon ID Payload Returned (Zone, Actions, ++) + Background notifications
20. 20 Beacons used to mark zones for interaction & engagement Place Beacons at specific areas within retail spaces Customer with App sees greeting, or award, or offer at that space How?
22. 22 Embedded use of Beacons will likely drive the real long term volume in deployments Beacon Evolution : embedded
23. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
24. LED emits pattern (code) How? 24 LED Light emits pattern (invisble to human eye) Front facing camera on phone can see the pattern
25. 25 How? See Light ID Lookup Light ID Payload Returned (Zone, Actions, ++)
26. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
27. Pioneered Audio “beacon” usage ShopKick 27
28. Audio Beacon emits pattern (code) How? 28 Audio Beacon emits pattern (inaudible to human ear) Microphone on phone can hear the pattern
29. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
30. Each indoor space has a unique magnetic signature Magnetic Signature 30 Survey Signature Match
31. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
32. 32 Inertial Navigation
    Navisens, ingredient of other systems
33. 33 How? Sensors used to extract movement Position movements calculated Position updated Known starting point
34. Indoor Location Current Approaches WiFi BLE Beacons Light Either fingerprint or triangulate WiFi Access Points or Beacons Sound How Comment All mobile platform vendors use this (see next) Magnetic Dead Reckoning Dedicated Beacons used to mark areas or zones Apple iBeacon currently the poster child for this Special Lights emit a unique code invisible to human eye Front facing camera detects the code Sound inaudible to the human ear ShopKick pioneered this in US Fingerprint of magnetic field variations used to fix position Area is first mapped in order to create a magnetic field fingerprint Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi) Camera++ Camera, Direction, Speed, Turns ShopCloud/Inside, Google
35. 35 Camera for survey
    Images used (in combination) for location
36. 36 How? Matched against “seen” data Location extraction Video Scan plus sensor data
37. Video provides the “secret sauce” to add to other data Video/Image+Sensor Signature 37 Survey Signature Match
38. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Resources Digging in 1 2 3 4
39. 39 Considerations Proximity Location Nearness Accurate Position Easy Setup Complex All Devices Some / future No infrastructure Installation req’d Background alerts App front / b/ground “App free” App Required
41. 41 Apple Google
42. 42 Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform
43. Issues Android Consistency Over Hype Bring on the trough! Bad Behaviour Just because you can - doesn’t mean you should! Backlash Privacy, Nordstrom, NSA, “black” phones… Scaling Power, management, control, refresh, firmware,… 1 2 3 4 5
44. Why Indoor Location and Positioning How Quick tour of current approaches What Applications and uses Resources Digging in 1 2 3 4
45. 45 Some Resources
46. More information Don Dodge StreetFight BEEKN Works @ Google, Developer Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. Great Blog - also active twitter @dusanwriter “Be the Beacon” :-)
47. More information ABI PLACE / OPUS @Launch Research on Indoor, Proximity, Location, iBeacon Indoor marketing, advertising, positioning conference (Nov, Lon) From @Jason and the @Launch Team (Mar, SF)
48. More information MobisFera TI Radius http://www.mobisfera.com/ summary-real-cases-close- real-using-ibeacons/ App, Source, iBeacon-able, inexpensive, great support SDK, active on GitHub
49. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 49