kinds of mobile engagement as user arrives / browses In-store customers on mobile ‣ Welcome messages on arrival to store / entrance ‣ Triggers oﬀers in context ‣ Displays digital product information about products near customer ‣ Unlock points “just for being there” ‣ Analytics for Merchants 13
Overview ‣ Cloud CMS • Manage Locations / Shops, Welcome Messages, Loyalty Schemes, In- Store Offers, Product Cards, beacons, analytics ‣ Dev Platform • Mobile Libraries (iOS and Android), APIs, Documentation, Template Apps - everything you need to roll your own solution ‣ Apps • iOS and Android Apps - available to be white labelled (download from Play or iTunes to try them out) ‣ Beacons • We provide our own retail-class, production-ready beacons • Also support 8+ 3rd party Beacon Manufacturers
iBeacons Beacons Apple call their BLE Beacons iBeacons. Many have started to refer to all BLE Beacons as iBeacons. We just say Beacons. Small, battery-powered, low cost. Bluetooth Low Energy (BLE) Beacons can power a wide range of proximity scenarios. LocalSocial and 3rd Party Beacons We supply own-brand production-ready beacons for Retail Deployment. Platform also works with Beacons from several manufacturers. This gives you ﬂexibility.
Engagement Options 21 Entrances Opportunity to greet on arrival lto stort, as well as to remind about Oﬀers, Specials, or Order Status (e.g. pick ups) In store - mark out speciﬁc zones ! - Greetings at individual retail areas or concessions within areas - Oﬀers that only unlock “right here” - Points “just for being here” - Digital product information for products nearby, or behind glass - Analytics for all the above. Eat / Drink Similar to retail, but instead focused on contextual offers relevant to te speciﬁc bar or eating area where the customer is situated. Waiting May be options to trigger speciﬁc messages, or offers based on waiting area.
Welcome / Greeting. Personal concierge (“whisk away”). Alert to staff member. Departure Thanks. “by the way…”, RAOK. Find / Browse Self-service on phone - “how can we help today?”. “Let us come to you”. Insertion point for relevant information, offer, or reminder. Here to pick something up? Timer for being dealt with. Partner brands? Here for Action Pick up. Queue jump. Get service with reduced friction, uncertainty. 1 2 3 4