Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design Patterns of Successful eCommerce Compani...
Search
spreeconf
May 21, 2013
0
650
Design Patterns of Successful eCommerce Companies - Adil Wali
spreeconf
May 21, 2013
Tweet
Share
More Decks by spreeconf
See All by spreeconf
Capitalizing on the Micro-preneur Revolution - Eric Koester
spreeconf
0
160
The Magic Tricks of Testing - Sandi Metz
spreeconf
0
290
Evolving Open Source - Yehuda Katz
spreeconf
2
280
Enterprise Spree - Daniel Honig
spreeconf
1
690
Scaling an eCommerce Business - Adil Wali
spreeconf
1
560
Testing Spree Stores and Extensions - M. Scott Ford
spreeconf
1
430
Featured
See All Featured
Unsuck your backbone
ammeep
671
58k
GraphQLの誤解/rethinking-graphql
sonatard
73
11k
Fireside Chat
paigeccino
41
3.7k
Navigating Team Friction
lara
190
15k
The Invisible Side of Design
smashingmag
302
51k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
23
1.5k
Measuring & Analyzing Core Web Vitals
bluesmoon
9
640
Faster Mobile Websites
deanohume
310
31k
A Tale of Four Properties
chriscoyier
161
23k
Code Review Best Practice
trishagee
72
19k
Become a Pro
speakerdeck
PRO
29
5.6k
Principles of Awesome APIs and How to Build Them.
keavy
127
17k
Transcript
'HVLJQ3DWWHUQVRI 6XFFHVVIXOH&RPPHUFH &RPSDQLHV $GLO:DOL #DGLOZDOL 0D\ 6SUHH&RQIದ:DVKLQJWRQ'&
tŚŽĂƌĞLJŽƵ͍
>ĂƵŶĐŚĞĚŵLJĨŝƌƐƚ ĂŐĞŶĐLJ DĂĚĞŵLJĨŝƌƐƚĞŽŵŵĞƌĐĞ ĂŶŐĞůŝŶǀĞƐƚŵĞŶƚ ϮϬϬϬ ϮϬϭϯ ŽͲĨŽƵŶĚĞƌŽĨŵLJĨŝƌƐƚ ZĞĂůĐŽŵŵĞƌĐĞ ĐŽŵƉĂŶLJ
dŚĞYƵŝĐŬ^ŶĂƉƐŚŽƚ 0 (PSOR\HHV
:LQQLQJKDVDORWWR GRZLWKOXFN
hŶŝƚĐŽŶŽŵŝĐƐ ŽƐƚƚŽ ĐƋƵŝƌĞ ƵƐƚŽŵĞƌ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞ sĂůƵĞ Ŕ ದ ηŽĨ
ĐƵƐƚŽŵĞƌƐ ϭͿdŚĞďƵƐŝŶĞƐƐŵŽĚĞůŝƐƐŝŵƉůĞ
ϮͿDĂƐƐŝǀĞŽƉƉŽƌƚƵŶŝƚLJĞdžŝƐƚƐ ϮϬϬϬ͘Ϭ ϮϬϬϭ͘Ϭ ϮϬϬϮ͘Ϭ ϮϬϬϯ͘Ϭ ϮϬϬϰ͘Ϭ ϮϬϬϱ͘Ϭ ϮϬϬϲ͘Ϭ ϮϬϬϳ͘Ϭ ϮϬϬϴ͘Ϭ
ϮϬϬϵ͘Ϭ ϮϬϭϬ͘Ϭ ϮϬϭϭ͘Ϭ ϮϬϭϮ͘Ϭ ϮϬϭϯ͘Ϭ Ϭ ϮϬϬ͕ϬϬϬ ϰϬϬ͕ϬϬϬ ϲϬϬ͕ϬϬϬ ϴϬϬ͕ϬϬϬ ϭ͕ϬϬϬ͕ϬϬϬ ϭ͕ϮϬϬ͕ϬϬϬ ZĞƚĂŝů^ĂůĞƐ;ŝŶŵŝůůŝŽŶƐͿ ^ĞƌŝĞƐϭ
ϯͿ͞ĐƚŝǀĂƚŝŽŶŶĞƌŐLJ͟ŝƐůŽǁ ŝŶϮϬϬϬ ŝŶϮϬϭϯ
ϰͿdŚĞĂǀĂŝůĂďŝůŝƚLJŽĨĐĂƉŝƚĂůŝƐƐƚƌŽŶŐ Ϯ͕ϬϬϮ Ϯ͕ϬϬϯ Ϯ͕ϬϬϰ Ϯ͕ϬϬϱ Ϯ͕ϬϬϲ Ϯ͕ϬϬϳ Ϯ͕ϬϬϴ Ϯ͕ϬϬϵ Ϯ͕ϬϭϬ
Ϯ͕Ϭϭϭ Ϯ͕ϬϭϮ Ϭ ϭ͕ϬϬϬ͕ϬϬϬ Ϯ͕ϬϬϬ͕ϬϬϬ ϯ͕ϬϬϬ͕ϬϬϬ ϰ͕ϬϬϬ͕ϬϬϬ ϱ͕ϬϬϬ͕ϬϬϬ ϲ͕ϬϬϬ͕ϬϬϬ ϳ͕ϬϬϬ͕ϬϬϬ ϴ͕ϬϬϬ͕ϬϬϬ ϵ͕ϬϬϬ͕ϬϬϬ ηŽĨĞĂůƐ ^ĞƌŝĞƐϭ ^ĞƌŝĞƐϮ
None
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
DĂũŽƌĂŵƉĞŶŝŶŐWƌĞƐƐƵƌĞ ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌWŽǁĞƌ WŽƚĞŶƚŝĂů ŶƚƌĂŶƚƐ ^ƵďƐƚŝƚƵƚĞ WƌŽĚƵĐƚƐ
hŶŝƚĐŽŶŽŵŝĐƐ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞsĂůƵĞ ŽƐƚƚŽĐƋƵŝƌĞ ĂƵƐƚŽŵĞƌ
EŽŽŶĞƉƌĞĚŝĐƚĞĚƚŚĞ͚ŐŽůĚƌƵƐŚ͛ĞĨĨĞĐƚ
/ŶƐƚŝŶĐƚ͗dƌLJƚŽ<ĞĞƉhƉ
dŚŝƐŝƐǁŚĂƚ͚ŬĞĞƉŝŶŐƵƉ͛ůŽŽŬƐůŝŬĞ͙
ŽŶ͛ƚ<ĞĞƉhƉ͖ŝƐƌƵƉƚ͘
hŶŝƚĐŽŶŽŵŝĐƐ ŽƐƚƚŽ ĐƋƵŝƌĞ ƵƐƚŽŵĞƌ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞ sĂůƵĞ Ŕ ದ ηŽĨ
ĐƵƐƚŽŵĞƌƐ dŚĞďƵƐŝŶĞƐƐŵŽĚĞůĂƐĂĨƌĂŵĞǁŽƌŬĨŽƌ ŝŶŶŽǀĂƚŝŽŶ
ŝƐƌƵƉƚŝŶŐW͗:͘,ŝůůďƵƌŶ KŶůŝŶĞĂŶĚƐŵĂƌƚŵƵůƚŝͲůĂLJĞƌ ŵĂƌŬĞƚŝŶŐũŽŝŶĞĚƚŽƉŽǁĞƌ ƌĂƉŝĚŐƌŽǁƚŚ
ŝƐƌƵƉƚŝŶŐW͗ƌŽƉďŽdž ŶĞdžƉĞƌŝĞŶĐĞƚŚĂƚ͛Ɛ ĨƵŶĚĂŵĞŶƚĂůůLJƐŚĂƌĂďůĞ
ŝƐƌƵƉƚŝŶŐW͗'ƌŽƵƉŽŶ dŚĞŚŽŽŬ͗dŝƉƉŝŶŐƉŽŝŶƚ ŝŶĐĞŶƚŝǀŝnjĞĚƐŚĂƌŝŶŐŝŶ ƚŚĞĞĂƌůLJĚĂLJƐ
,ŽǁĐĂŶLJŽƵƚŚŝŶŬĚŝĨĨĞƌĞŶƚůLJĂďŽƵƚ ĐƵƐƚŽŵĞƌĂĐƋƵŝƐŝƚŝŽŶ͍
ŝƐƌƵƉƚŝŶŐ>s͗ŵĂnjŽŶWƌŝŵĞ ĚĚŝĐƚŝŶŐďĞĐĂƵƐĞŝƚ͛ƐĂůŵŽƐƚƚŽŽŐŽŽĚƚŽďĞƚƌƵĞ
ŝƐƌƵƉƚŝŶŐ>s͗EĂƚƵƌĞŽdž ^ƵďƐĐƌŝƉƚŝŽŶŵŽĚĞůƐĐƌĞĂƚĞĚůŽŶŐͲƚĞƌŵŝŶƚĞƌĂĐƚŝŽŶƐ
,ŽǁǁŝůůLJŽƵƚŚŝŶŬĚŝĨĨĞƌĞŶƚůLJĂďŽƵƚ>s͍
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐĂŶĚ>s ƌĞĂƚŝŶŐŽƉƉŽƌƚƵŶŝƚŝĞƐĨŽƌŵƵƚƵĂůůLJ ďĞŶĞĨŝĐŝĂůĞŶŐĂŐĞŵĞŶƚ
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗tĂƌďLJWĂƌŬĞƌ ŽŵƉƌĞƐƐŝŶŐƚŚĞƐƵƉƉůLJ ĐŚĂŝŶŝŶĂŵŽŶŽƉŽůŝƐƚŝĐ ŵĂƌŬĞƚ
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗>ƵůƵůĞŵŽŶ WƌŽĚƵĐƚĚŝĨĨĞƌĞŶƚŝĂƚŝŽŶ ĂŶĚĂƐƚƌŽŶŐďƌĂŶĚ ŵĞƐƐĂŐĞůĞĂĚƚŽ ƐƵƐƚĂŝŶĂďůĞΎĐŽŵƉĞƚŝƚŝǀĞ ĂĚǀĂŶƚĂŐĞсŚŝŐŚŵĂƌŐŝŶƐ ΎdŚĞƋƵĞƐƚŝŽŶŝƐƵƐƵĂůůLJ͗ŚŽǁůŽŶŐ͍
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗,ŽƚĞůdŽŶŝŐŚƚ >ĂƚĞŶƚŝŶǀĞŶƚŽƌLJ ĐƌĞĂƚĞƐĂŶŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌŶĞǁŵŽĚĞůƐ
ůǁĂLJƐZŽŽŵĨŽƌhŶŝƚĐŽŶŽŵŝĐ/ŶŶŽǀĂƚŝŽŶ ,ŽǁǁŝůůLJŽƵƚŚŝŶŬĚŝĨĨĞƌĞŶƚůLJĂďŽƵƚ ĚŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͍
ŝƐƌƵƉƚŝŶŐŝƐZĞĂůůLJ,ĂƌĚ
EŽƚĂůůďƵƐŝŶĞƐƐĞƐĂƌĞǁŽƌƚŚƐĐĂůŝŶŐ
dŚŝŶŬŝŐ
ĞĂŽŶƚƌĂƌŝĂŶ
ŝŐŐĞƌ/ƐŶ͛ƚůǁĂLJƐĞƚƚĞƌ
zŽ>Ž
7KDQNV ΛĂĚŝůǁĂůŝͮĂĚŝůΛĂĚŝůǁĂůŝ͘ĐŽŵ