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Design Patterns of Successful eCommerce Compani...
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spreeconf
May 21, 2013
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Design Patterns of Successful eCommerce Companies - Adil Wali
spreeconf
May 21, 2013
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Transcript
'HVLJQ3DWWHUQVRI 6XFFHVVIXOH&RPPHUFH &RPSDQLHV $GLO:DOL #DGLOZDOL 0D\ 6SUHH&RQIದ:DVKLQJWRQ'&
tŚŽĂƌĞLJŽƵ͍
>ĂƵŶĐŚĞĚŵLJĨŝƌƐƚ ĂŐĞŶĐLJ DĂĚĞŵLJĨŝƌƐƚĞŽŵŵĞƌĐĞ ĂŶŐĞůŝŶǀĞƐƚŵĞŶƚ ϮϬϬϬ ϮϬϭϯ ŽͲĨŽƵŶĚĞƌŽĨŵLJĨŝƌƐƚ ZĞĂůĐŽŵŵĞƌĐĞ ĐŽŵƉĂŶLJ
dŚĞYƵŝĐŬ^ŶĂƉƐŚŽƚ 0 (PSOR\HHV
:LQQLQJKDVDORWWR GRZLWKOXFN
hŶŝƚĐŽŶŽŵŝĐƐ ŽƐƚƚŽ ĐƋƵŝƌĞ ƵƐƚŽŵĞƌ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞ sĂůƵĞ Ŕ ದ ηŽĨ
ĐƵƐƚŽŵĞƌƐ ϭͿdŚĞďƵƐŝŶĞƐƐŵŽĚĞůŝƐƐŝŵƉůĞ
ϮͿDĂƐƐŝǀĞŽƉƉŽƌƚƵŶŝƚLJĞdžŝƐƚƐ ϮϬϬϬ͘Ϭ ϮϬϬϭ͘Ϭ ϮϬϬϮ͘Ϭ ϮϬϬϯ͘Ϭ ϮϬϬϰ͘Ϭ ϮϬϬϱ͘Ϭ ϮϬϬϲ͘Ϭ ϮϬϬϳ͘Ϭ ϮϬϬϴ͘Ϭ
ϮϬϬϵ͘Ϭ ϮϬϭϬ͘Ϭ ϮϬϭϭ͘Ϭ ϮϬϭϮ͘Ϭ ϮϬϭϯ͘Ϭ Ϭ ϮϬϬ͕ϬϬϬ ϰϬϬ͕ϬϬϬ ϲϬϬ͕ϬϬϬ ϴϬϬ͕ϬϬϬ ϭ͕ϬϬϬ͕ϬϬϬ ϭ͕ϮϬϬ͕ϬϬϬ ZĞƚĂŝů^ĂůĞƐ;ŝŶŵŝůůŝŽŶƐͿ ^ĞƌŝĞƐϭ
ϯͿ͞ĐƚŝǀĂƚŝŽŶŶĞƌŐLJ͟ŝƐůŽǁ ŝŶϮϬϬϬ ŝŶϮϬϭϯ
ϰͿdŚĞĂǀĂŝůĂďŝůŝƚLJŽĨĐĂƉŝƚĂůŝƐƐƚƌŽŶŐ Ϯ͕ϬϬϮ Ϯ͕ϬϬϯ Ϯ͕ϬϬϰ Ϯ͕ϬϬϱ Ϯ͕ϬϬϲ Ϯ͕ϬϬϳ Ϯ͕ϬϬϴ Ϯ͕ϬϬϵ Ϯ͕ϬϭϬ
Ϯ͕Ϭϭϭ Ϯ͕ϬϭϮ Ϭ ϭ͕ϬϬϬ͕ϬϬϬ Ϯ͕ϬϬϬ͕ϬϬϬ ϯ͕ϬϬϬ͕ϬϬϬ ϰ͕ϬϬϬ͕ϬϬϬ ϱ͕ϬϬϬ͕ϬϬϬ ϲ͕ϬϬϬ͕ϬϬϬ ϳ͕ϬϬϬ͕ϬϬϬ ϴ͕ϬϬϬ͕ϬϬϬ ϵ͕ϬϬϬ͕ϬϬϬ ηŽĨĞĂůƐ ^ĞƌŝĞƐϭ ^ĞƌŝĞƐϮ
None
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
DĂũŽƌĂŵƉĞŶŝŶŐWƌĞƐƐƵƌĞ ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌWŽǁĞƌ WŽƚĞŶƚŝĂů ŶƚƌĂŶƚƐ ^ƵďƐƚŝƚƵƚĞ WƌŽĚƵĐƚƐ
hŶŝƚĐŽŶŽŵŝĐƐ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞsĂůƵĞ ŽƐƚƚŽĐƋƵŝƌĞ ĂƵƐƚŽŵĞƌ
EŽŽŶĞƉƌĞĚŝĐƚĞĚƚŚĞ͚ŐŽůĚƌƵƐŚ͛ĞĨĨĞĐƚ
/ŶƐƚŝŶĐƚ͗dƌLJƚŽ<ĞĞƉhƉ
dŚŝƐŝƐǁŚĂƚ͚ŬĞĞƉŝŶŐƵƉ͛ůŽŽŬƐůŝŬĞ͙
ŽŶ͛ƚ<ĞĞƉhƉ͖ŝƐƌƵƉƚ͘
hŶŝƚĐŽŶŽŵŝĐƐ ŽƐƚƚŽ ĐƋƵŝƌĞ ƵƐƚŽŵĞƌ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞ sĂůƵĞ Ŕ ದ ηŽĨ
ĐƵƐƚŽŵĞƌƐ dŚĞďƵƐŝŶĞƐƐŵŽĚĞůĂƐĂĨƌĂŵĞǁŽƌŬĨŽƌ ŝŶŶŽǀĂƚŝŽŶ
ŝƐƌƵƉƚŝŶŐW͗:͘,ŝůůďƵƌŶ KŶůŝŶĞĂŶĚƐŵĂƌƚŵƵůƚŝͲůĂLJĞƌ ŵĂƌŬĞƚŝŶŐũŽŝŶĞĚƚŽƉŽǁĞƌ ƌĂƉŝĚŐƌŽǁƚŚ
ŝƐƌƵƉƚŝŶŐW͗ƌŽƉďŽdž ŶĞdžƉĞƌŝĞŶĐĞƚŚĂƚ͛Ɛ ĨƵŶĚĂŵĞŶƚĂůůLJƐŚĂƌĂďůĞ
ŝƐƌƵƉƚŝŶŐW͗'ƌŽƵƉŽŶ dŚĞŚŽŽŬ͗dŝƉƉŝŶŐƉŽŝŶƚ ŝŶĐĞŶƚŝǀŝnjĞĚƐŚĂƌŝŶŐŝŶ ƚŚĞĞĂƌůLJĚĂLJƐ
,ŽǁĐĂŶLJŽƵƚŚŝŶŬĚŝĨĨĞƌĞŶƚůLJĂďŽƵƚ ĐƵƐƚŽŵĞƌĂĐƋƵŝƐŝƚŝŽŶ͍
ŝƐƌƵƉƚŝŶŐ>s͗ŵĂnjŽŶWƌŝŵĞ ĚĚŝĐƚŝŶŐďĞĐĂƵƐĞŝƚ͛ƐĂůŵŽƐƚƚŽŽŐŽŽĚƚŽďĞƚƌƵĞ
ŝƐƌƵƉƚŝŶŐ>s͗EĂƚƵƌĞŽdž ^ƵďƐĐƌŝƉƚŝŽŶŵŽĚĞůƐĐƌĞĂƚĞĚůŽŶŐͲƚĞƌŵŝŶƚĞƌĂĐƚŝŽŶƐ
,ŽǁǁŝůůLJŽƵƚŚŝŶŬĚŝĨĨĞƌĞŶƚůLJĂďŽƵƚ>s͍
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐĂŶĚ>s ƌĞĂƚŝŶŐŽƉƉŽƌƚƵŶŝƚŝĞƐĨŽƌŵƵƚƵĂůůLJ ďĞŶĞĨŝĐŝĂůĞŶŐĂŐĞŵĞŶƚ
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗tĂƌďLJWĂƌŬĞƌ ŽŵƉƌĞƐƐŝŶŐƚŚĞƐƵƉƉůLJ ĐŚĂŝŶŝŶĂŵŽŶŽƉŽůŝƐƚŝĐ ŵĂƌŬĞƚ
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗>ƵůƵůĞŵŽŶ WƌŽĚƵĐƚĚŝĨĨĞƌĞŶƚŝĂƚŝŽŶ ĂŶĚĂƐƚƌŽŶŐďƌĂŶĚ ŵĞƐƐĂŐĞůĞĂĚƚŽ ƐƵƐƚĂŝŶĂďůĞΎĐŽŵƉĞƚŝƚŝǀĞ ĂĚǀĂŶƚĂŐĞсŚŝŐŚŵĂƌŐŝŶƐ ΎdŚĞƋƵĞƐƚŝŽŶŝƐƵƐƵĂůůLJ͗ŚŽǁůŽŶŐ͍
ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗,ŽƚĞůdŽŶŝŐŚƚ >ĂƚĞŶƚŝŶǀĞŶƚŽƌLJ ĐƌĞĂƚĞƐĂŶŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌŶĞǁŵŽĚĞůƐ
ůǁĂLJƐZŽŽŵĨŽƌhŶŝƚĐŽŶŽŵŝĐ/ŶŶŽǀĂƚŝŽŶ ,ŽǁǁŝůůLJŽƵƚŚŝŶŬĚŝĨĨĞƌĞŶƚůLJĂďŽƵƚ ĚŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͍
ŝƐƌƵƉƚŝŶŐŝƐZĞĂůůLJ,ĂƌĚ
EŽƚĂůůďƵƐŝŶĞƐƐĞƐĂƌĞǁŽƌƚŚƐĐĂůŝŶŐ
dŚŝŶŬŝŐ
ĞĂŽŶƚƌĂƌŝĂŶ
ŝŐŐĞƌ/ƐŶ͛ƚůǁĂLJƐĞƚƚĞƌ
zŽ>Ž
7KDQNV ΛĂĚŝůǁĂůŝͮĂĚŝůΛĂĚŝůǁĂůŝ͘ĐŽŵ