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Design Patterns of Successful eCommerce Compani...
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spreeconf
May 21, 2013
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650
Design Patterns of Successful eCommerce Companies - Adil Wali
spreeconf
May 21, 2013
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Transcript
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ĐƵƐƚŽŵĞƌƐ ϭͿdŚĞďƵƐŝŶĞƐƐŵŽĚĞůŝƐƐŝŵƉůĞ
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ϮϬϬϵ͘Ϭ ϮϬϭϬ͘Ϭ ϮϬϭϭ͘Ϭ ϮϬϭϮ͘Ϭ ϮϬϭϯ͘Ϭ Ϭ ϮϬϬ͕ϬϬϬ ϰϬϬ͕ϬϬϬ ϲϬϬ͕ϬϬϬ ϴϬϬ͕ϬϬϬ ϭ͕ϬϬϬ͕ϬϬϬ ϭ͕ϮϬϬ͕ϬϬϬ ZĞƚĂŝů^ĂůĞƐ;ŝŶŵŝůůŝŽŶƐͿ ^ĞƌŝĞƐϭ
ϯͿ͞ĐƚŝǀĂƚŝŽŶŶĞƌŐLJ͟ŝƐůŽǁ ŝŶϮϬϬϬ ŝŶϮϬϭϯ
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Ϯ͕Ϭϭϭ Ϯ͕ϬϭϮ Ϭ ϭ͕ϬϬϬ͕ϬϬϬ Ϯ͕ϬϬϬ͕ϬϬϬ ϯ͕ϬϬϬ͕ϬϬϬ ϰ͕ϬϬϬ͕ϬϬϬ ϱ͕ϬϬϬ͕ϬϬϬ ϲ͕ϬϬϬ͕ϬϬϬ ϳ͕ϬϬϬ͕ϬϬϬ ϴ͕ϬϬϬ͕ϬϬϬ ϵ͕ϬϬϬ͕ϬϬϬ ηŽĨĞĂůƐ ^ĞƌŝĞƐϭ ^ĞƌŝĞƐϮ
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ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
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ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
ŽŵƉĞƚŝƚŝǀĞ ZŝǀĂůƌLJ ƵƐƚŽŵĞƌ WŽǁĞƌ ^ƵƉƉůŝĞƌ WŽǁĞƌ dŚƌĞĂƚŽĨ ŶƚƌLJ ^ƵďƐƚŝƚƵƚĞ ƉƌŽĚƵĐƚƐ
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ŽŶ͛ƚ<ĞĞƉhƉ͖ŝƐƌƵƉƚ͘
hŶŝƚĐŽŶŽŵŝĐƐ ŽƐƚƚŽ ĐƋƵŝƌĞ ƵƐƚŽŵĞƌ ƵƐƚŽŵĞƌ >ŝĨĞƚŝŵĞ sĂůƵĞ Ŕ ದ ηŽĨ
ĐƵƐƚŽŵĞƌƐ dŚĞďƵƐŝŶĞƐƐŵŽĚĞůĂƐĂĨƌĂŵĞǁŽƌŬĨŽƌ ŝŶŶŽǀĂƚŝŽŶ
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ŝƐƌƵƉƚŝŶŐ>s͗EĂƚƵƌĞŽdž ^ƵďƐĐƌŝƉƚŝŽŶŵŽĚĞůƐĐƌĞĂƚĞĚůŽŶŐͲƚĞƌŵŝŶƚĞƌĂĐƚŝŽŶƐ
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ŝƐƌƵƉƚŝŶŐƵŶŝƚĞĐŽŶŽŵŝĐƐ͗>ƵůƵůĞŵŽŶ WƌŽĚƵĐƚĚŝĨĨĞƌĞŶƚŝĂƚŝŽŶ ĂŶĚĂƐƚƌŽŶŐďƌĂŶĚ ŵĞƐƐĂŐĞůĞĂĚƚŽ ƐƵƐƚĂŝŶĂďůĞΎĐŽŵƉĞƚŝƚŝǀĞ ĂĚǀĂŶƚĂŐĞсŚŝŐŚŵĂƌŐŝŶƐ ΎdŚĞƋƵĞƐƚŝŽŶŝƐƵƐƵĂůůLJ͗ŚŽǁůŽŶŐ͍
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ŝƐƌƵƉƚŝŶŐŝƐZĞĂůůLJ,ĂƌĚ
EŽƚĂůůďƵƐŝŶĞƐƐĞƐĂƌĞǁŽƌƚŚƐĐĂůŝŶŐ
dŚŝŶŬŝŐ
ĞĂŽŶƚƌĂƌŝĂŶ
ŝŐŐĞƌ/ƐŶ͛ƚůǁĂLJƐĞƚƚĞƌ
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7KDQNV ΛĂĚŝůǁĂůŝͮĂĚŝůΛĂĚŝůǁĂůŝ͘ĐŽŵ