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Capitalizing on the Micro-preneur Revolution - ...
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spreeconf
May 24, 2013
Business
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Capitalizing on the Micro-preneur Revolution - Eric Koester
spreeconf
May 24, 2013
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Transcript
MICRO-PRENEUR REVOLUTION Capitalizing on the
None
40% Freelancers will be of workforce by 2020
60 million people Contractor Temp Entrepreneur Small Biz Owner Self
Employe Seasonal Free Agent
None
OPPORTUNITY The Free Agent Nation represents a massive to build
businesses, services & systems to support
Okay, but what the heck do you know? MEGO Consulting:
Freelancer since 1989 Peer Economy Council Zaarly: 20,000 free agents; 2,000+ storefront owners Data Collateral: $710B Small Business Loan Market
1 2 3 The The The WHY WHAT HOW
1 Why… are there 60M Free Agents?
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FREE AGENT MOTIVES Diversify Politics Strengths
FREE AGENT MOTIVES Be Valued Keep Control Variety
None
CHOICE It’s a to be a Free Agent
2 What… do free agents need to be successful today?
None
TOOLS OF THE TRADE Finance Marketing Operation
TOOLS OF THE TRADE Help Capital Communit
The biggest reason SBs fail is… POOR FINANCIAL MANAGEMENT
Why did Groupon grow like a weed? MEASURABLE MARKETING
That constant terror o not knowing how it a fits
together require GETTING ORGANIZED
Great business: FREELANCING FOR A FREELANCER
Want a loan? $135B DECREASE IN SB LOANS
Sharing cat photos isn SOCIAL NETWORKING
None
COMPLEX It’s to be a Free Agent
3 How… are today’s winning platforms doing it?
None
Exclusivity Efficiency Design
Social+Mobile+More Community Personalized
Amazing People Deman AMAZING COMPANY
When the only asset yo have his your time, Fr
Agents need tools t help them SAVE HOURS
Craigslist & eBay aren enough anymore… DESIGN EXPECTATION ARE HIGHER
Why did Yahoo! Pay $1. for Tumblr? MOBILE + SOCIAL
+ COMMUNITY
Freelancers need a community because FREE DOESN’T MEAN ALONE
Leaving BigCo means FREE AGENTS HAVE STORIE TO TELL
None
EXPECT We Awesomeness
They’re coming… 60M Micropreneurs
1 2 3 It’s a It’s not Build Them ifestyle
Choice Easy or Free Awesom Sh!t QUICK RECAP…
1 1 HOW TO CAPITALIZE N MICROPRENEUR REVOLUTION BECOME BUILD
FOR
None
Eric Koester WWW.EKOESTER.COM @ERICKOESTER