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Capitalizing on the Micro-preneur Revolution - Eric Koester
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spreeconf
May 24, 2013
Business
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Capitalizing on the Micro-preneur Revolution - Eric Koester
spreeconf
May 24, 2013
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Transcript
MICRO-PRENEUR REVOLUTION Capitalizing on the
None
40% Freelancers will be of workforce by 2020
60 million people Contractor Temp Entrepreneur Small Biz Owner Self
Employe Seasonal Free Agent
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OPPORTUNITY The Free Agent Nation represents a massive to build
businesses, services & systems to support
Okay, but what the heck do you know? MEGO Consulting:
Freelancer since 1989 Peer Economy Council Zaarly: 20,000 free agents; 2,000+ storefront owners Data Collateral: $710B Small Business Loan Market
1 2 3 The The The WHY WHAT HOW
1 Why… are there 60M Free Agents?
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FREE AGENT MOTIVES Diversify Politics Strengths
FREE AGENT MOTIVES Be Valued Keep Control Variety
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CHOICE It’s a to be a Free Agent
2 What… do free agents need to be successful today?
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TOOLS OF THE TRADE Finance Marketing Operation
TOOLS OF THE TRADE Help Capital Communit
The biggest reason SBs fail is… POOR FINANCIAL MANAGEMENT
Why did Groupon grow like a weed? MEASURABLE MARKETING
That constant terror o not knowing how it a fits
together require GETTING ORGANIZED
Great business: FREELANCING FOR A FREELANCER
Want a loan? $135B DECREASE IN SB LOANS
Sharing cat photos isn SOCIAL NETWORKING
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COMPLEX It’s to be a Free Agent
3 How… are today’s winning platforms doing it?
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Exclusivity Efficiency Design
Social+Mobile+More Community Personalized
Amazing People Deman AMAZING COMPANY
When the only asset yo have his your time, Fr
Agents need tools t help them SAVE HOURS
Craigslist & eBay aren enough anymore… DESIGN EXPECTATION ARE HIGHER
Why did Yahoo! Pay $1. for Tumblr? MOBILE + SOCIAL
+ COMMUNITY
Freelancers need a community because FREE DOESN’T MEAN ALONE
Leaving BigCo means FREE AGENTS HAVE STORIE TO TELL
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EXPECT We Awesomeness
They’re coming… 60M Micropreneurs
1 2 3 It’s a It’s not Build Them ifestyle
Choice Easy or Free Awesom Sh!t QUICK RECAP…
1 1 HOW TO CAPITALIZE N MICROPRENEUR REVOLUTION BECOME BUILD
FOR
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Eric Koester WWW.EKOESTER.COM @ERICKOESTER