Example now: A group trip planning for girls 3. SoluGon: How TripHugger helps 4. Vision: Social travel planner & network 5. Business Plan: Market & CompeGtors
Example now: A group trip planning for girls 3. SoluGon: How TripHugger helps 4. Vision: Social travel planner & network 5. Business Plan: Market & CompeGtors
Example now: A group trip planning for girls 3. SoluGon: How TripHugger helps 4. Vision: Social travel planner & network 5. Business Plan: Market & CompeGtors
Example now: A group trip planning for girls 3. SoluGon: How TripHugger helps 4. Vision: Social travel planner & network 5. Business Plan: Market & CompeGtors
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map Here’s the opGon
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map Everyone adds ideas
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map Sort by votes
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map Drag & Drop Drag & Drop
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map Swipe
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map Swipe
Decide the dates 3. Make the iGnerary 1) Add events: hotels, traffic, café, etc 2) Everyone Votes ideas in the POLL 3) Leader has to Arrange the iGnerary 4. Check finalized iGnerary 1) Schedule 2) Route on the map
Example now: A group trip planning for girls 3. SoluGon: How TripHugger helps 4. Vision: Social travel planner & network 5. Business Plan: Market & CompeGtors
Example now: A group trip planning for girls 3. SoluGon: How TripHugger helps 4. Vision: Social travel planner & network 5. Business Plan: Markets & CompeGtors
have hard Gme finding friends sharing the same kind of ideal traveling type in the real world. Travelers will find it easier within this travelers’ network. Traveling together with like-‐minded others, discounts come in naturally. Travelers’ Network Traveler as a Person Traveler as a family Traveler as a couple
Experts. 2) Travelers buy trip ideas sold by Experts. 3) Travelers buy a trip guided by Experts. 4) Travel Aggregators send Customer Group to Travel Agency.
Experts. 2) Travelers buy trip ideas sold by Experts. 3) Travelers buy a trip guided by Experts. 4) Travel Aggregators send Customer Group to Travel Agency.
Web Media Price to get 1 -‐ 5 USD per iGnerary 10 -‐ 12 USD per book For free Price to sell a few commission fee of the iGnerary price 10K – 100K USD per book For free ConnecGvity to the author? Good Invite the author to my own iGnerary, Talk on the built-‐in Chat Bad Send mail, Make a phone call Bad Send mail, Add comments to the page ConverGble to iGnerary? Yes No No
girlip Company TripHugger Expedia Travefy Odigo Cookpad Yahoo Japan Map? Yes Yes Yes Yes Yes Yes Schedule? Yes Only hotels, flights Yes Yes No Yes Expense? No No Yes Yes No No CollaboraGve? Yes No Yes No No Yes Built-‐in chat? Yes No Yes No No No Organizer? Yes No Yes No No No Booking? Available later with Expedia (By end of Sep.) Yes Yes No No No Printable? Available later as a web page (By end of Sep.) Yes Yes Yes Yes as a web page Yes Device? iPhone iPad PC web, iPhone PC web, iPhone PC web, iPhone PC web User Network? Yes No No No No No Timeline Feed? Yes No No No No No Copy? Yes No No Yes No No 2) IGnerary making tools
Voyagin Company TripHugger Getyourguide Groupon Vayable TripAdviser Rakuten Customizable? Yes Yes Yes Yes Yes Yes CommunicaGo n with guide? On the App Mail, Skype, Call Mail, Skype, Call Mail, Skype, Call Mail, Skype, Call Mail, Skype, Call Review the guide? No Yes Yes Yes Yes Yes Stay in the know with the guide? On the App No No No No No 3) Tour guide providers
Travel guide book is shrinking 1) The biggest publisher, even Lonely planet couldn’t survive, it’s conGnued to be acquired by others: BBC in 2007, NC2 Media in 2013. 2) In Japan, 1) 昭文社：まっぷる、ことりっぷ 1) 2015年3月期通期：全事業売上高123億万円、前年比-‐7.5% 1) 電子売上：43億円、前年比-‐11.4%、構成比35.2% 2) 市販出版物合計：64億円、前年比-‐12.1%、構成比52.2% 1) 地図：23億円、前年比-‐26.8%、構成比18.7% 2) 雑誌：29億円、前年比-‐3.2%、構成比23.8% 3) ガイドブック：１１億円、前年比4.6%、構成比9.5% 2) 主要トピックス 1) 2014年3月：国内旅行ガイドブックの定番シリーズ『まっぷる（本体価格：900円）』に、無 料で電子版が付いてくるサービスを開始。電子版はiOSとアンドロイド版どちらも公開済 み『マップルリンク』で閲覧可能。 2) 2014年11月：訪日外国人観光客向け無料観光アプリ『DiGJAPAN!』をリリース。That is a free app that provides offline maps and travel guides for people traveling in Japan: Sightseeing InformaGon, Wi-‐Fi Hotspot Search, Basic Travel InformaGon, Special Offers, etc. 2) ジェイティビィパブリッシング：るるぶ 2) 2014年3月期通期：売上高112億円、前年比-‐3%(2015年3月期の決算公告はまだ発表がない ので、2014年と2013年の比較）
1) Trip Advisor: 2014 Annual Report • Following are some business highlights for fiscal 2014: – 200+ million reviews on more than 4.5 million places; including more than 915,000 hotels and accommodaGons and approximately 650,000 vacaGon rentals, 2.4 million restaurants and more than 500,000 aTracGons in 147,000 desGnaGons throughout the world. – 315+ million monthly unique visitors during the year ended December 31, 2014 – 175 million cumulaGve mobile app downloads and approximately 50% of TripAdvisor traffic visited was via tablets or smartphones in 2014. Average monthly unique visitors via tablets and smartphones grew over 60% year-‐over-‐year to approximately 140 million for the year ended December 31, 2014, • Our Business Model – Click-‐Based Adver0sing Revenue. Our largest source of revenue is click-‐based adverGsing, which includes links to our partners’ booking sites and contextually-‐relevant branded and unbranded text links. – Total sales of the adverGsements for each year » 2014: $870 million, 2013: $696 million, 2012: $588 million – Display-‐Based Adver0sing Revenue. We earn revenue from a variety of display-‐based adverGsing placements on our websites through which our adverGsing partners can promote their brands in a contextually-‐relevant manner. – Total sales of the adverGsements for each year » 2014: $140 million, 2013: $119 million, 2012: $94 million – Subscrip0on-‐Based, Transac0on and Other Revenue. Business LisGngs, is a subscripGon-‐based adverGsing product offered to hotels, B&Bs and other specialty lodging properGes. – Total sales of the adverGsements for each year » 2014: $236 million, 2013: $130 million, 2012: $81 million
ssomeya
kastner
honzajavorek
ammeep
gurzu
holman
chriscoyier
davidcarrasco
ryanjones
michielstock
katarinadahlin
twada
denniskardys
