triphugger-presentation-deck-0.4

Transcript

1. TripHugger   Social  travel  planner  &  network,   built  for  savvy  travelers.   すべての旅行体験を深く、豊かに  
2. Agenda   1.  Issue:  Why  we  started  TripHugger   2.  Example  now:  A  group  trip  planning  for  girls   3.  SoluGon:  How  TripHugger  helps   4.  Vision:  Social  travel  planner  &  network   5.  Business  Plan:  Market  &  CompeGtors  
3. Agenda   1.  Issue:  Why  we  started  TripHugger   2.  Example  now:  A  group  trip  planning  for  girls   3.  SoluGon:  How  TripHugger  helps   4.  Vision:  Social  travel  planner  &  network   5.  Business  Plan:  Market  &  CompeGtors  
4. Organizing  group  travel  plans  is   dull  and  unproducGve.     グループ旅行の計画には、   面倒なことが多すぎる   Issue  
5. When  Stephanie  was  in  MBA  school,   500  MBA  Classmates   Come  from  50  Countries   Flying  out  3  Gmes  per  1  month,  at  least   Each  Party  could  be  vary  from  4  to  50   Why  we  started  TripHugger  
6. The  biggest  Trip?   300  associates   aTended  to  the  GraduaGon  Trip
7. GraduaGon  Trip   at  Santorini,   with  300  associates  
8. It  was  so  hard  to  plan  the  trip.   But,  it  was  the  memorable  page.     その卒業旅行は、   気が遠くなるほどの計画でしたが、   掛け替えのない思い出になりました  
9. She  thought   we  need  a  new  service   for  the  experience.     そして、彼女はそのような体験を   さらに生みだすためには、   新しいサービスが必要だと考えました  
10. Agenda   1.  Issue:  Why  we  started  TripHugger   2.  Example  now:  A  group  trip  planning  for  girls   3.  SoluGon:  How  TripHugger  helps   4.  Vision:  Social  travel  planner  &  network   5.  Business  Plan:  Market  &  CompeGtors  
11. Let’s  take  an  example  now,   a  group  trip  planning  for  girls.     ここで今日の   女子旅が計画される様子を見てみます  
13. 1)  Take  a  subject                                           2)  Start  a  chat   カニ食べいこーぜー   ３月までが 旬みたい！   どこ行く！？   福井！金沢！！   兵庫！神戸！  
14. 3)  Scheduling   バスで行くなら ３月までだなー   行くとしたら ２月かなー   ２月なら、 ２１日と ２２日以外ならいける   １日以外ならいける   そしたら、 ７−８日か、 ２８−２９日かな  
15. 4)  Re-­‐Scheduling   すまん、 ２月いけなくなった ('A`)   ３月なら、 １、７、８日以外いけるよ   １４、１５、２０あたりの 土日いける   １４、１５日で決定！！  
16. 5)  Make  iGnerary   お宿決めようZE！   観光地洗い出そうZE！   候補をLINEノートに貼ったZE！   仕事早っ！！   予算…場所…口コミ…   ここに 泊まろう！   ここに 行こう！  
17. Fixed  iGnerary?   Over  100  line  texts
18. Agenda   1.  Issue:  Why  we  started  TripHugger   2.  Example  now:  A  group  trip  planning  for  girls   3.  SoluGon:  How  TripHugger  helps   4.  Vision:  Social  travel  planner  &  network   5.  Business  Plan:  Market  &  CompeGtors  
19. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
20. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
21. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
22. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
23. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
24. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
25. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
26. Create  a  trip   1.  Set  where  to  go   1)  Search  spot    by  keywords   2)  Add  the  spot   2.  Set  the  dates   3.  Invite  friends   4.  Edit  trip  name,  privacy,  note,  cover  photo  
27. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map  
28. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map  
29. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map   Here’s  the   opGon
30. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map   Everyone   adds  ideas  
31. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map   Sort  by   votes
32. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map   Drag  &   Drop Drag  &  Drop
33. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map  
34. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map   Swipe
35. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map  
36. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map   Swipe
37. Refine  the  trip   1.  Start  to  chat   2.  Decide  the  dates   3.  Make  the  iGnerary   1)  Add  events:  hotels,  traffic,  café,  etc   2)  Everyone  Votes  ideas  in  the  POLL   3)  Leader  has  to  Arrange  the  iGnerary   4.  Check  finalized  iGnerary   1)  Schedule   2)  Route  on  the  map  
38. Agenda   1.  Issue:  Why  we  started  TripHugger   2.  Example  now:  A  group  trip  planning  for  girls   3.  SoluGon:  How  TripHugger  helps   4.  Vision:  Social  travel  planner  &  network   5.  Business  Plan:  Market  &  CompeGtors  
39. Social  travel  planner  &  network,   built  for  savvy  travelers Create   a  trip   Join   a  trip   Refine  an   iGnerary   Invite   friends  
40. Social  travel  planner  &  network,   built  for  savvy  travelers Create   a  trip   Find   trips   Join   a  trip   Refine  an   iGnerary   Invite   friends   Find   friends   Follow   friends  
41. Connect  to  the  like-­‐minded   Follow  a  global  community   of  travel  tastemakers.   Social  travel  planner  &  network,   built  for  savvy  travelers
42. Stay  in  the  know   Discover  trips,  ideas,  and  stories   around  the  world   Social  travel  planner  &  network,   built  for  savvy  travelers
43. Social  travel  planner  &  network,   built  for  savvy  travelers Make   a  trip   Find   trips   Join   a  trip   Correct  an   iGnerary   Refine  an   iGnerary   Copy  an   iGnerary   Invite   friends   Find   friends   Follow   friends  
44. Collect  or  Copy  discoveries   All  of  travel  experiences,  deep  knowledge   should  be  reusable.   Copy Collect Social  travel  planner  &  network,   built  for  savvy  travelers
45. CollecGon  of  Trips   All  of  travel  experiences,  deep  knowledge   should  be  reusable.   Social  travel  planner  &  network,   built  for  savvy  travelers
46. Copy  from  CollesGons   All  of  travel  experiences,  deep  knowledge   should  be  reusable.   Social  travel  planner  &  network,   built  for  savvy  travelers
47. すべての旅行体験を深く、豊かに
48. Agenda   1.  Issue:  Why  we  started  TripHugger   2.  Example  now:  A  group  trip  planning  for  girls   3.  SoluGon:  How  TripHugger  helps   4.  Vision:  Social  travel  planner  &  network   5.  Business  Plan:  Markets  &  CompeGtors  
49. Value  proposiGons   1)  New  Product:  CollaboraGve  IGnerary   2)  New  Procedure:   a.  Trip  ideas  given  by  experts   b.  Shared  trips   3)  New  Market:  IGnerary  Marketplace  
50. 1)  New  Product   CollaboraGve  IGnerary   -­‐  ProgrammaGc  info:  map,  schedule   -­‐  CollaboraGve  interface:  vote  by  everyone,   arranged  by  leader.   -­‐  Collectable  and  Customizable   Trip  Leader   -­‐  Arrange   -­‐  Idea   -­‐  Vote   Trip  ATendee   -­‐  Idea   -­‐  Vote  
51. 2-­‐a)  New  Procedure   Trip  ideas  given  by  experts   POLL,  the  collaboraGve  space,  can  be  used  to   not  only  the  travelers  but  also  every  experts   Travelers   Culture  Experts   Local  Experts   Travel  Experts  
52. 2-­‐b)  New  Procedure   Travel  with  Like-­‐minded   Travelers  may  have  hard  Gme  finding  friends   sharing  the  same  kind  of  ideal  traveling  type   in  the  real  world.  Travelers  will  find  it  easier   within  this  travelers’  network.  Traveling   together  with  like-­‐minded  others,  discounts   come  in  naturally.   Travelers’   Network   Traveler   as  a  Person   Traveler   as  a  family   Traveler   as  a  couple  
53. 3)  New  Market   IGnerary  Marketplace   The  collaboraGve  iGneraries  could  be  on   the  new  marketplace.  Everyone  can  sale  it,   and  buy  it  to  save  Gme  and  discover  more   deep  informaGon.   IGnerary   Buyers   IGnerary   Sellers  
54. Business  Models   1)  Travelers  buy  an  iGnerary  sold  by  Experts.   2)  Travelers  buy  trip  ideas  sold  by  Experts.   3)  Travelers  buy  a  trip  guided  by  Experts.   4)  Travel  Aggregators  send  Customer  Group  to   Travel  Agency.  
55. Low  price   1)  Travelers  buy   an  iGnerary   sold  by  Experts   •  1  USD  /  iGnerary   •  1.5  USD  /  iGnerary   •  5  USD  /  iGnerary  
56. Middle  price   2)  Travelers  buy   trip  ideas   sold  by  Experts   •  7  USD  /  1-­‐2  days   •  10  USD  /  3-­‐4  days  
57. High  price   3)  Travelers  buy   a  trip   guided  by  Experts   •  60  USD  /  6  hours   •  100  USD  /  day   •  150  USD  /  day  
58. Much  bigger  transacGon   4)  Aggregator  send   Customer   group    to  travel  agencies   •  600  USD  /  trip   •  1,000  USD  /  trip   •  4,000  USD  /  trip  
59. Business  Models   1)  Travelers  buy  an  iGnerary  sold  by  Experts.   2)  Travelers  buy  trip  ideas  sold  by  Experts.   3)  Travelers  buy  a  trip  guided  by  Experts.   4)  Travel  Aggregators  send  Customer  Group  to   Travel  Agency.  
60. CompeGtors   1)  Travel  informaGon  media   2)  IGnerary  making  tools   3)  Tour  guide  providers   4)  Travel  aggregators  
61. 1)  Travel  InformaGon  media   TripHugger   Guide  Book   Web  Media   Price  to  get   1  -­‐  5  USD     per  iGnerary   10  -­‐  12  USD   per  book   For  free   Price  to  sell   a  few  commission  fee  of  the  iGnerary  price   10K  –  100K  USD   per  book   For  free   ConnecGvity    to  the  author?   Good   Invite  the  author  to  my  own  iGnerary,   Talk  on  the  built-­‐in  Chat   Bad   Send  mail,     Make  a  phone  call   Bad   Send  mail,     Add  comments  to  the  page   ConverGble   to  iGnerary?   Yes   No   No  
62. TripHugger   Expedia   Travefy   Odigo   Holiday   girlip   Company   TripHugger   Expedia   Travefy   Odigo   Cookpad   Yahoo  Japan   Map?   Yes   Yes   Yes   Yes   Yes   Yes   Schedule?   Yes   Only  hotels,  flights   Yes   Yes   No   Yes   Expense?   No   No   Yes   Yes   No   No   CollaboraGve?   Yes   No   Yes   No   No   Yes   Built-­‐in  chat?   Yes   No   Yes   No   No   No   Organizer?   Yes   No   Yes   No   No   No   Booking?   Available  later   with  Expedia   (By  end  of  Sep.)   Yes   Yes   No   No   No   Printable?   Available  later   as  a  web  page   (By  end  of  Sep.)   Yes   Yes   Yes   Yes  as  a  web  page   Yes   Device?   iPhone   iPad   PC  web,   iPhone   PC  web,   iPhone   PC  web,   iPhone   PC  web   User  Network?   Yes   No   No   No   No   No   Timeline  Feed?   Yes   No   No   No   No   No   Copy?   Yes   No   No   Yes   No   No   2)  IGnerary  making  tools  
63. TripHugger   Getyourguide   Sidetour   Vayable   Viator   Voyagin   Company   TripHugger   Getyourguide   Groupon   Vayable   TripAdviser   Rakuten   Customizable?   Yes   Yes   Yes   Yes   Yes   Yes   CommunicaGo n  with  guide?   On  the  App   Mail,  Skype,  Call   Mail,  Skype,  Call   Mail,  Skype,  Call   Mail,  Skype,  Call   Mail,  Skype,  Call   Review  the   guide?   No   Yes   Yes   Yes   Yes   Yes   Stay  in  the   know  with  the   guide?   On  the  App   No   No   No   No   No   3)  Tour  guide  providers  
64. Markets   1)  Travel  informaGon  media   2)  IGnerary  making  tools   3)  Tour  guide  providers  
65. 1)  Travel  InformaGon  media   1)  The  market  size  of  Travel  guide  book  is  shrinking   1)  The  biggest  publisher,  even  Lonely  planet  couldn’t  survive,  it’s  conGnued   to  be  acquired  by  others:  BBC  in  2007,  NC2  Media  in  2013.   2)  In  Japan,     1)  昭文社：まっぷる、ことりっぷ   1)  2015年3月期通期：全事業売上高123億万円、前年比-­‐7.5%   1)  電子売上：43億円、前年比-­‐11.4%、構成比35.2%   2)  市販出版物合計：64億円、前年比-­‐12.1%、構成比52.2%   1)  地図：23億円、前年比-­‐26.8%、構成比18.7%   2)  雑誌：29億円、前年比-­‐3.2%、構成比23.8%   3)  ガイドブック：１１億円、前年比4.6%、構成比9.5%   2)  主要トピックス   1)  2014年3月：国内旅行ガイドブックの定番シリーズ『まっぷる（本体価格：900円）』に、無 料で電子版が付いてくるサービスを開始。電子版はiOSとアンドロイド版どちらも公開済 み『マップルリンク』で閲覧可能。   2)  2014年11月：訪日外国人観光客向け無料観光アプリ『DiGJAPAN!』をリリース。That  is  a   free  app  that  provides  offline  maps  and  travel  guides  for  people  traveling  in  Japan:   Sightseeing  InformaGon,  Wi-­‐Fi  Hotspot  Search,  Basic  Travel  InformaGon,  Special  Offers,   etc.   2)  ジェイティビィパブリッシング：るるぶ   2)  2014年3月期通期：売上高112億円、前年比-­‐3%(2015年3月期の決算公告はまだ発表がない ので、2014年と2013年の比較）  
66. 1)  Travel  InformaGon  media   2)  Online  Travel  InformaGon  media   1)  Trip  Advisor:  2014  Annual  Report   •  Following  are  some  business  highlights  for  fiscal  2014:     –  200+  million  reviews  on  more  than  4.5  million  places;  including  more  than  915,000  hotels  and  accommodaGons   and  approximately  650,000  vacaGon  rentals,  2.4  million  restaurants  and  more  than  500,000  aTracGons  in   147,000  desGnaGons  throughout  the  world.     –  315+  million  monthly  unique  visitors  during  the  year  ended  December  31,  2014   –  175  million  cumulaGve  mobile  app  downloads  and  approximately  50%  of  TripAdvisor  traffic  visited  was  via   tablets  or  smartphones  in  2014.  Average  monthly  unique  visitors  via  tablets  and  smartphones  grew  over  60%   year-­‐over-­‐year  to  approximately  140  million  for  the  year  ended  December  31,  2014,   •  Our  Business  Model     –  Click-­‐Based  Adver0sing  Revenue.  Our  largest  source  of  revenue  is  click-­‐based  adverGsing,  which  includes  links  to   our  partners’  booking  sites  and  contextually-­‐relevant  branded  and  unbranded  text  links.   –  Total  sales  of  the  adverGsements  for  each  year   »  2014:  $870  million,  2013:  $696  million,  2012:  $588  million   –  Display-­‐Based  Adver0sing  Revenue.  We  earn  revenue  from  a  variety  of  display-­‐based  adverGsing  placements  on   our  websites  through  which  our  adverGsing  partners  can  promote  their  brands  in  a  contextually-­‐relevant   manner.     –  Total  sales  of  the  adverGsements  for  each  year   »  2014:  $140  million,  2013:  $119  million,  2012:  $94  million   –  Subscrip0on-­‐Based,  Transac0on  and  Other  Revenue.  Business  LisGngs,  is  a  subscripGon-­‐based  adverGsing   product  offered  to  hotels,  B&Bs  and  other  specialty  lodging  properGes.     –  Total  sales  of  the  adverGsements  for  each  year   »  2014:  $236  million,  2013:  $130  million,  2012:  $81  million  
67. 1)  Travel  InformaGon  media   2)  カカクコム   1)  食べログ:  2014  Annual  Report   –  売上高：   »  FY2014合計：123億円   •  1Q:  27億円,  2Q:  31億円,  3Q:  32億円,  4Q:  34億円   –  主要トピックス   »  2015年3月：プレミアム会員累計55万人突破。3月単月の予約人数は26.8万人と過去最 高に   »  2015年3月：掲載している全店どこでも限定ランチを500円で食べられる月額会費制の 「食べログ ワン コインランチ」 »  2015年3月：食べログの多言語対応を開始   2)  ４トラベル:  2014  Annual  Report   –  売上高：   »  FY2014合計：  24億円   •  1Q:  4.5億円,  2Q:  7億円,  3Q:  5.4億円,  4Q:  7億円   –  主要トピックス：   »  旅行関連の売上が順調に拡大した結果、旅行・不動産等売上は前年比+64.8%と大幅に 増加   »  タイムデザイン、ダイナミックパッケージのランディングページをリニューアル(1月)   »  4travel、3月の利用者数は前年比+39.8%増の865万人に