their online presence and digital marketing. Those who get it right are grabbing market share, making more money, and on the way to lead the market tomorrow. What’s Different Today? 1 2 3 Most people who invests in a new website today will see little to no ROI. 5 years ago, this wasn’t true. In certain markets having a website is just enough to give the perception of being an innovator and leader regardless of how good the site was. Today, content marketing, video, mobile support, search optimization, web design, customer profiling, and good copy writing all matter to win customers and generate revenue. Digital strategy and online marketing are no longer “optional.” Reaching buyers and grabbing their attention requires the right tools and psychology that communicates value. Potential clients are now checking out the merchant’s website BEFORE deciding to do business - often comparing yours with your competitors in the same sitting. New competitors are grabbing market share with better digital strategy not products. Most businesses will abandon their marketing and digital efforts in less than six months of implementing a new site because they don’t see any measurable ROI. Those who persists through the bad results will ultimately win, as marketing strategy, like many other processes, is all about iteration. This packet is dedicated to explaining how we capture growth opportunities for the businesses we work with.
TO LAUNCH LEAD GEN MODEL CLIENT FOCUS 5-10X LEAD GENERATION CUSTOMER TARGETING, COPYWRITING, SYSTEMS 5-8 WEEKS PROPRIETARY B2B & B2C W/REVENUE OF $2M+ We are a consultancy that provides marketing, web, system implementa- tion, and other digital asset creation services for small and mid-sized companies that sell products and services to other businesses. 1 SUMMAR Y B2B MARKETING ON STEROIDS
digital culture is driving audiences in all market sectors online for products and services. Five years ago, it was “Do you have a website?”. Three years ago, it was “Can people find it?”. Today, it’s all of the above, on top of being clear about your product-to-market fit. Technology is changing increasingly fast. You need to adopt these new marketing strategies or face becoming irrelevant and losing market share. THE NEW MARKET FORCES 2 TH E OPPORTUNIT Y Google & Search Marketing Results presented in the top ten listings across all search engines are trusted as authority sites or leading businesses in their category. If you are not listed in such positions, you are losing market share. Mobile Everywhere A comprehensive website used to be enough, today demand for mobile access as more users have smartphones (topping 1B since 2012). Prime opportunity to stand out in markets where purchase decisions are explored on a phone. Social Networks Most small and mid-sized businesses have yet to figure out how to leverage them effectively but they are hard to ignore with billions of users and engagement metrics that rival a prime time sit-com. Demographics Gen X and Gen Y today make up over 50% of the workforce. They grew up with video games and electronic gadgets. They are the new decision makers with purchasing powers in today’s business. Continual innovation and improvement for digital marketing are now a requirement as Google and the other search engines continue to evolve their search algorithms about every six to nine months.
three. Firms today will typically use one of three methods to create and deploy a digital web solution: (1) building it themselves, (2) hiring a recent college grad or someone they know, or (3) hiring a professional firm. Below are some additional details of how they typically turn out. You can achieve results from any of the mentioned methods. However, if any of the critical elements of the site are not created with expertise (from the design to the copy to the optimization), a site will fail to generate a meaningful ROI and will present itself as a loss at a minimum. Additional consequences can include loss of market share to the competition. The 80/20 rule applies here, 20% of the sites will generate most of the activity and opportunity. The reasons for this are not obvious to many people, even some in the business. 98% of businesses have tried at least one out of a variety of digital solutions in attempts to get new customers. WHAT COMPANIES ARE DOING TODAY Tactics, tools, and solutions are there but getting the how and when right may not be obvious
the competition, identify the low hanging fruit, research the traffic opportunities and identify missed opportunities. We don’t just build websites, we create and execute marketing strategies that translate browsers into leads and buyers. We do this through crafting a short and long- term strategy and act as an in-house marketing resource, driging new opportunities into your business. Websites and digital strategy are not deliverables, they are business generating tools. OUR METHOD Businesses today require more than just a new and improved website Our strategies and tactics are designed to provide clear and measurable ROI. Lots of businesses can build you a website. We’re more interested to help you grow revenue by making sure the right assets are leveraged properly. Traditional website shops will work with anyone. We won’t, we only work with companies we can help grow through better marketing strategy - whether it’s better websites, digital marketing, analytic systems, or a combination of them. If you are just looking for someone to build you a new website and move on, we may not be a good fit for each other. long term patience relationships case-by-case MARKETSLIDE KEY METRICS PROJECTED ROI SPECIALIZATION TECHNOLOGY MINIMUM COMMITMENT TIME TO LAUNCH LEAD GEN MODEL CLIENT FOCUS 5-10X LEAD GENERATION WEB, MOBILE, VIDEO $17K 4-5 WEEKS PROPRIETARY B2B W/REVENUE OF $2M+ Marketslide is a digital consultancy that provides marketing, web, video, and other digital asset creation services for small and mid-sized companies that sell products and services to other businesses. 3 T HE SOLUTIO N STRATEGY | EXECUTION | MARKETING
2 ASSET CREATION 3 4 5 ONGOING MARKETING 6 7 8 9 10 BUILDING THE FOUNDATION Build the right elements using solid strategy that is designed to grow and change as your digital initiatives mature. We use modern design, direct marketing copy, and lead generation methodology that is designed to convert tra c into revenue. Develop strategy with leadership team, & align marketing plan. Create messaging and copy that is built around the narrative of the business. Begin search engine optimization focusing on key search terms used for similar o erings. Launch paid search through Google (and other search engine networks), track funnel metrics to identify what converts. Create blog plan on topics the industry is interested in, launch blog. Launch monthly newsletter leveraging content from the blog and company info. Review performance on all deliverables, polish strategy and revise content. Develop digital assets website, mobile, blog, video, newsletter content. Launch digital assets along with PR announcement and customer communication. Understand customer pro- le and develop plan to target & reach them.
calls to action, easy navigation, and contact information are all ele- ments of a website that sells. This is not a mystery to anyone in the business but knowing where to place those elements, the balance of white space, and other factors is more art than science. If you want your website to convert visitor traffic to sales leads you must get it right. 1 2 5 3 4 1 Phone Number Having a contact number clearly displayed conveys trust and being open-for-business. 2 Call To Action Telling the users on your site what you want them to do makes it easy for them when they are ready. 4 Unique Selling Proposition Clear explanation of what unique benefits you offer and how you’re different from the alternative options. 3 Descriptive Headlines Headlines orient the visitor to the product or service offered as well as who the product is for. 5 More Information Providing links to information or video provide visitors the content they need to make descisions.
products and services to other businesses and are dissatisfied with the performance of their website and digital marketing efforts or want to grow them. Sysil Group is a marketing consultancy that focuses on driving business through digital assets. Unlike other firms who will just come in and build you a website, we focus all of our energy on driving revenue into your business and become a member of your team to grow your business online. Our approach is inclusive and ongo- ing because it’s the only way to win online. Building a static website is not enough, the competitive landscape is constantly evolving and requires an appropriate response. And unlike other full-service agen- cies, Sysil Group provides the kind of personalized service only available at a small, boutique firm. Creating Value Sysil Group Agency Website Developer LEAD GENERATION VOLUME BY MONTH Launch Revision Cycles Scaling LEAD GENERATION Revision cycles and time are the missing element in most digital efforts. Online marketing performance is driven by well formed hypothesis and constant testing and revision cycles.
the example is for demonstration purposes only.) Source: A/B Testing, Siroker, Koomen 2012 We don’t build static websites for our clients, we build several and then test them concur- rently to determine which one performs best. We collect the data, revise, and test again for every marketing initiative. Below is a small case study example from the 2008 Obama presidential campaign. 99% of businesses today are not doing any A/B testing, but this is how you win! Version A (original) Version B (final) • 40.6% higher sign up rate • 2.8M more email subscribers Two items were tested and changed: the picture and the button OUR REVISION CYCLES = A/B TESTING • 288,000 more volunteers • $57M more in donations REVISION CYCLES: SHHH, IT’S OUR SECRET SAUCE How Obama won the 2008 presidential election: It’s not what you think
a small number of clients that are a good fit for us. Here’s what others have said about us: “Stanley has a very analytical and methodical approach to any problem that he tackles. Combined with his tireless work ethic, he has a unique ability to get to the bottom of any issue, and is able to consistently reach valuable and impactful conclusions, where others would give up long before. He also applies this tenacity to solution design, and is a powerful ally to have on your side. I have met very few people like Stanley.” - NICK KARRASCH, NORTH VANCOUVER, BC “Stanley Lee is a curious, hard working individual who is always available to help others. Even if he is super busy, he will take some time to answer questions, give advice or provide his perspective. Stanley does not mind sharing his knowledge and experience with anyone, even strangers and he does not expect anything in return. He is very analytically minded and pays great attention to detail. Stanley is able to quickly research a topic and suggest the best possible solution based on the problem in front of him. He is an awesome person and someone I often ping for advice. - DAVID SMIT, PERTH, AUSTRALIA www.intersectioncapital.com week 1 week 2 week 4 week 5 MAJOR MILESTONES LAUNCH: MARKET PENETRATION WEEKS ONE THROUGH FOUR: Strategy, Planning, and Execution Layout site design, copy and planning other digital assets needed. Begin content creation. Testing site, install tracking and reporting tools, test marketing systems, prepare for site launch. Launch site, begin marketing and revision cycles. Newletter and blog post will be on a monthly schedule. Strategy and planning with team. Identi- fying opportu- nities and com- petitive landscape. STEPS IN PATH TO MARKET PATH TO MARKET TIMELINE HOW LONG WILL IT TAKE? We work with 5 clients at a time, no more. We are passionate in long-term relationships and growing revenues for our clients. That is what flows through our instincts.
copywriting, web, mobile, and guerilla strategiesand is directly responsible for account management, strategy and implementation efforts. University of British Columbia Integrated Engineering graduate. Roger brings over 5 years of experience in consulting. Furthermore, he has interacted with clients from over 10 countries. Outside of business, he loves skiing. Stanley Lee Chief Consultant University of British Columbia Electrical Engineering graduate. Studied numerous business models after attempting entrepreneurship for the past 4 years. Stanley has a knack of executing appropriate marketing strategy given the business model. Outside of business, he is a voracious reader. Roger Pak Business Director
openwork
nakahara
kawanotron
todatomohiro
sukatsu1222
neuroenergia
shunsuke_takeuchi
nessu_inc
so_kotani
advalistar
fullkaiten
pokotyamu
deanohume
aleyda
nmsamuel
lauravandoore
tmiket
inesmontani
sstephenson
afnizarnur
akashhashmi
takai
auna
