Unleashing e-commerce potential with videos

Transcript

2. #BrightonSEO
3. TABLE OF CONTENT 01. 02. CURRENT LANDSCAPE 03. CHALLENGES 04. PREDICTIONS SEO
4. VIDEO MARKETING IN E-COMMERCE 01. #BrightonSEO
5. CURRENT LANDSCAPE 90% of marketers say video marketing has given them a good ROI. https://www.wyzowl.com/ #BrightonSEO
6. “ROI” Translated VIDEO ENGAGEMENT (likes, shares and reposts) CUSTOMER ENGAGEMENT & RETENTION BRAND AWARENESS/PR BoFu SALE LEADS/CLICKS #BrightonSEO
7. 87% of video marketers say video has directly increased sales. 82% of video marketers say video increased dwell time CURRENT LANDSCAPE https://www.wyzowl.com/ #BrightonSEO
8. PURPOSE OF PRODUCT VIDEOS IN YOUR ECOMMERCE JOURNEY #BrightonSEO
9. INCREASE CONVERSION RATES #BrightonSEO
10. INCREASE CONVERSION RATES INCREASE AVERAGE ORDER VALUE #BrightonSEO
11. INCREASE CONVERSION RATES INCREASE AVERAGE ORDER VALUE ATTRACT NEW CUSTOMERS #BrightonSEO
12. WHY VIDEOS? #BrightonSEO
13. SHARABLE & CLICKABLE #BrightonSEO
14. SHARABLE & CLICKABLE TURN WATCHERS INTO BUYERS #BrightonSEO
15. SHARABLE & CLICKABLE TURN WATCHERS INTO BUYERS ADD VALUE #BrightonSEO
16. SHARABLE & CLICKABLE TURN WATCHERS INTO BUYERS ADD VALUE BUILD TRUST IN E-COMMERCE #BrightonSEO
17. HOT VIDEO FORMATS FOR E-COMMERCE #BrightonSEO
18. 1.DEMONSTRATION VIDEOS e.g. Asos #BrightonSEO
19. 2. BEHIND-THE-SCENES / VLOGS e.g. https://alyoriginalsco.com/ #BrightonSEO
20. 3. UNBOXING VIDEOS Influencers/paid partnerships User generated content #BrightonSEO
21. 4. TESTIMONIAL VIDEOS #BrightonSEO
22. 5. COMPARISON VIDEOS #BrightonSEO
23. 6. LIFESTYLE VIDEOS #BrightonSEO
24. SEO 02. #BrightonSEO
25. CONDUCT ADVANCED KEYWORD RESEARCH #BrightonSEO
26. CHOOSE THE RIGHT PRODUCTS #BrightonSEO
27. ADD A COMPELLING VIDEO THUMBNAIL #BrightonSEO
28. CLOSED CAPTIONS #BrightonSEO
29. USE VIDEOS ON YOUR WEBSITE #BrightonSEO
30. WHY EMBEDDING VIDEOS BOOSTS RANKINGS INCREASED USER ENGAGEMENT #BrightonSEO
31. WHY EMBEDDING VIDEOS BOOSTS RANKINGS INCREASED USER ENGAGEMENT LOWER BOUNCE RATES #BrightonSEO
32. WHY EMBEDDING VIDEOS BOOSTS RANKINGS INCREASED USER ENGAGEMENT LOWER BOUNCE RATES INCREASED BACKLINK OPPORTUNITES #BrightonSEO
33. WHY EMBEDDING VIDEOS BOOSTS RANKINGS INCREASED USER ENGAGEMENT LOWER BOUNCE RATES INCREASED BACKLINK OPPORTUNITES GOOGLE PRIORITIZES MIXED CONTENT #BrightonSEO
34. GIVE CONTEXT #BrightonSEO
35. KEEP IT CONCISE AND ENGAGING #BrightonSEO
36. ADD VIDEOS IN BLOGPOSTS & ARTICLES #BrightonSEO
37. CHALLENGES 03. #BrightonSEO
38. VIDEO PRODUCTION; COST, SKILL AND DELIVERY #BrightonSEO
39. VIDEO OPTIMIZATION CHALLENGES #BrightonSEO
40. CONSTANT CREATIVITY IS A CHALLENGE #BrightonSEO
41. PREDICTIONS 04. #BrightonSEO
42. SHORT FORM VIDEO #BrightonSEO
43. src:https://brodieclark.com/wp-content/uploads/2024/04/google- testing-short-videos-menu-item-on-mobile-US.png #BrightonSEO
44. VERTICAL VIDEO src:embryo.com/blog/30-vertical-video-stats/ #BrightonSEO
45. SHOPPABLE VIDEOS SRC:https://www.uscreen.tv/ blog/shoppable-video/ #BrightonSEO
46. LIVESTREAM SHOPPING #BrightonSEO
47. SRC:https://blog.hubspot.com/marketing/ silent-videos-for-facebook-ads SILENT WATCHING #BrightonSEO
48. SIMPLIFIED PRODUCTION SRC:https://www.youtube.com/watch?app=desktop&v=_rv2ecMNw-U #BrightonSEO
49. AI FOR VIDEO #BrightonSEO
50. #BrightonSEO
51. MAGICAL GIVEAWAY Enter the GIVEAWAY and win 5 Amazon gift cards Take a picture Post on social Tag @searchmagic Enter the Giveaway Take a picture of your badge with your name and Search Magic’s logo visible Tag @searchmagic and use #BrightonSEO Post the photo on Instagram stories 5 lucky winners will get Amazon gift cards
52. THANK YOU Have any question? Linkedin: Stevy Liakopoulou Ig: @seo_agenda Email: stevy.liakopoulou@gmail.com Website: liakopoulou.com #BrightonSEO