TOP ERRORS 01 02 03 04 05 06 07 DISCOVERED-CURRENTLY NO INDEX PAGES THAT TURN TO 404 NO CANONICAL TAGS LONG, COMPLEX URLS ORPHAN PAGES OUT OF STOCK PRODUCTS THIN CONTENT PAGES DUPLICATION #brightonseo
FUN FACT "GOOGLE CAN'T INDEX EVERYTHING ON THE WEB SO IT'S IMPORTANT TO BE SELECTIVE BY INDEXING ONLY THE CONTENT THAT MATTERS" l https://www.searchenginejournal.com/indexing-and-crawl-budget/462742/ #brightonseo
"AND WHEN IT COMES TO THE REGULAR SEARCH RESULTS, IT CAN HAPPEN THAT WHEN WE SEE THAT SOMETHING IS OUT OF STOCK, WE WILL ASSUME IT’S MORE LIKE A SOFT 404 ERROR, WHERE WE WILL DROP THAT URL FROM THE SEARCH RESULTS AS WELL." John Mueller #brightonseo
OPTIMIZATIONS IF RECEIVES TRAFFIC OR HAS BACKLINKS OR HAS RANKINGS SET A 301 REDIRECTION REMOVE IT FROM SITEMAP REMOVE IT FROM PRODUCTS FEED 1. 2. 3. #brightonseo
OPTIMIZATIONS IF HAS NO TRAFFIC / BACKLINKS OR RANKINGS SET A 410 HTTP STATUS REMOVE IT FROM SITEMAP REMOVE IT FROM PRODUCTS FEED 1. 2. 3. #brightonseo
YOU MAY DECIDE TO KEEP THEM INDEXED IN THE UNLIKELY EVENT THEY’RE GETTING MORE ORGANIC TRAFFIC, REVENUE AND/OR CONVERSIONS. OR LAND ON A CUSTOM SOLUTION. #brightonseo
KEY TAKEAWAYS HIERARCHY & ORGANIZATION INDEXATION DEBUGGING OUT OF STOCK PRODUCTS PRODUCTS WITH MULTIPLE VARIATIONS SEARCH RESULT PAGES VIDEO SITEMAPS OTHER ERRORS #brightonseo