Personal Branding with LinkedIn - Ghukas Stepanyan

As a part of https://swiftcoders.org initiative, SwiftCoders Armenia has an ambitious goal - connect passionate professionals to share their experience, create a great network and make an impact in their communities.
Our speakers are invited from the best IT companies to share their experience and knowledge.

Watch video of the presentation on YouTube
https://youtu.be/FQZ7sRPPKZM

Contact Ghukas:
LinkedIn: https://www.linkedin.com/in/ghukasstepanyan
Medium: https://medium.com/@ghukas.stepanyan1

Join SwiftCoders Armenia
https://swiftcoders.am

Facebook
https://www.facebook.com/swiftcoders

Telegram
https://t.me/SwiftCoders

LinkedIn
https://www.linkedin.com/company/swiftcoders-armenia

Eventbrite
https://www.eventbrite.com/o/swiftcoders-armenia-18287883306

Decks
https://speakerdeck.com/swiftcoders

Slack
https://swiftcodersinvite.herokuapp.com

Transcript

1. 1 Personal Branding
2. 2 Personal Branding • How do you want other people to see you? • Where do you want to be? Take out the randomness of your career. • Craft a strategy of how you want to be known.
3. 3 1. I have a job. Why do I need personal branding? Underestimating the importance of the online presence 2. How recruiters evaluate? How decision makers evaluate your online presence 3. Do you check my facebook photos? Quick FAQ
4. 4 1. Get rid of these • I have no time • I’m lazy 2. Identify your target audience. Who needs to get you? (Ford Mustang example) • People • Companies • Audiences First Steps
5. 5 Did the applicant have a blog? Any special interests? Any passion projects outside of work? What we check?
6. 6 Personal Branding Tips For Linkedin Profile strength should be all-star • Headshot (11x more views, watch straight at the viewer, no background, jewelry) • Current position • Two Past Positions - Short paragraphs, bulleted lists • Summary - Short paragraphs • Specialties • Additional Skills • Multiple Recommendations (4)
7. 7 Keywords • Position Names • No Ninja Policy Case Anna Content Writer results - 867,965 candidates Digital Storyteller - 38,460 candidates Case Vardan 7,712 candidates - Javascript Ninja 1,759,531 candidates - JavaScript Engineer
9. 9 How LinkedIn Works
10. 10 Same profile picture and bio across all platforms.
11. 11 Recognizable personal brand
12. 12 Other Platforms 1. Your personal blog Why? (potential employer actions) What will it give? What should I write? How to position myself? 2. Twitter/Github Consistency, keeping up with trends, Virtual hello “WIP” (work in progress) projects in Github Junior?
13. 13 Are you a brand? 1. I get it done 2. I take the responsibility 3. Quality 4. Finding innovative ways of doing things (saving money) 1. Are you known in your professional community? 2. Do you come to the mind of decision-makers in your field when they think of your skill sets?
14. 14 Thank You! Questions?