Syphaïwong Bay

Syphaïwong Bay works where SEO, editorial strategy and generative AI meet. At Assonance, a communications and content agency based in Reims, France, she runs editorial, SEO/GEO and web production projects, and builds AI tools for writers and clients. She is the publisher of Revue Hypertexte®, a print magazine about the web and the way we use it, and writes a bilingual Substack about how generative AI is changing copywriting and creative work. She judges the UK and European Search Awards and organises French SEO community meetups at BrightonSEO. Outside search, she makes art under the name Sencriments.