UX For Developers

What good is it to make an app if no one will use it? This talk will aim to demystify the broad discipline of user experience, and introduce some core concepts and methods. These concepts will help you develop a useable application, acquire users and keep them coming back for more.

Transcript

1. UX For DEVELOPERS
2. HI. I'M CALLEY NYE I'M A PRODUCT DESIGNER @ CROWDRISE
3. WHAT THE #$&! IS A PRODUCT DESIGNER?
4. What is USER EXPERIENCE?
7. THE UX HONEYCOMB
8. EXPERIENCE > FUNCTIONALITY
11. You do UX everyday and you don't even know it
12. RAISE YOUR HAND IF YOU'VE DEBATED: ▸ Spaces vs. Tabs ▸ Curly braces on the same line vs. next line ▸ Single quotes vs. Double quotes ▸ camelCase vs. snake_case vs. kebab-case
13. UX != UI DESIGN
14. UX != IDIOT PROOFING
15. UX != USABILITY
16. UX != A CHECKBOX
17. UX != ONE PERSON'S JOB
19. RECAP
20. YOU ARE NOT THE USER
21. YOU HAVE A DIFFERENT LEVEL OF EXPERTISE
22. YOU GIVE A SHIT ABOUT YOUR PRODUCT AND NO ONE ELSE DOES
23. IF YOU'RE NOT THE USER, THAN WHO IS?
24. PERSONAS
25. If you're designing for everyone, you're designing for no one. — Aaron Walters
30. WHY?
31. Scope
32. COMMUNICATION
33. ACQUISITION
34. Outreach
35. Ok, Let's make a persona!
36. FOODTRUCKR AN APP TO TRACK AND SHARE THE LOCATION AND MENUS OF FOOD TRUCKS.
37. STEP 1 Research
42. STEP 2 Analyze
43. ROLES ▸ Food Truck Owner ▸ Eater of Foods
44. FOOD TRUCK OWNER ▸ They use Twitter to market themselves ▸ Biggest challenge is finding locations ▸ Looking for catering opportunities ▸ Not very tech savvy ▸ Wants to focus on making food, not using technology
45. EATER OF FOODS ▸ Sick of eating the same food everyday at work ▸ Would like to see menus ▸ Wants more variety ▸ Uses Twitter and Facebook at work
46. EATER OF FOODS ▸ Would like to be alerted when their favorite truck is around ▸ Very tech savvy ▸ Wants to be able to share with friends and coworkers ▸ After drinking, enjoys a good taco truck
47. STEP 3 Name + Photo
50. NAME http://random-name-generator.info/
51. SHAUN DIXON
52. STEP 4 Details
53. SHAUN DIXON THE OFFICE OMNIVORE ▸ 31 years old ▸ Lives in San Diego, CA ▸ Works as an account manager at a healthcare startup ▸ Makes $80k/year ▸ Single
55. SKILLS & HABITS ▸ Uses Twitter and Facebook at work ▸ Very tech savvy ▸ Has an iPhone 6 ▸ Uses Tinder to find dates ▸ Uses Macbook Pro at work
56. QUOTE "I'm sick of eating the same thing at work everyday. I need more variety!" — Shaun Dixon
57. BIO Shaun loves working in Downtown San Diego. He's a foody and loves the variety of cuisine available to him. But he's been in his job for over 2 years, so the variety is getting a bit stale. He'd love to go to food trucks more, but he has a hard time figuring out what food trucks are nearby, and he's always missing his favorite one.
58. GOALS ▸ Life Goals ▸ End Goals ▸ Experience Goals
59. EXPERIENCE GOALS ▸ Feel smart and in control ▸ Feel "cool" ▸ Be reasured about security ▸ Feel heard
60. END GOALS ▸ Be alerted to favorite food trucks nearby ▸ Discover new favorite food trucks ▸ Influence food trucks I want to come to my area ▸ Be reminded simply and not be distracted from work
61. LIFE GOALS ▸ Be a connoisseur of international foods ▸ Be popular and respected by my peers
62. YAY! NOW WHAT?
63. Scenarios
64. GOAL: BE ALERTED TO FAVE TRUCKS NEARBY Shaun has had a busy morning with calls, and has more scheduled after lunch. He just starts the daily routine of choosing a spot for lunch when he gets an alert from FoodTruckr saying that his favorite taco truck will be parked two blocks away near the park. "Win!," he thinks to himself. He tweets this to his coworkers to see if anyone wants to join him for a Santa Fe Burrito in the park.
65. User Testing
66. 15 tests = 100% 5 tests = 85% 2 tests = 50%
67. THANK YOU! @calleynye