How I converted our Dev team into marketers

Transcript

1. How I converted our Dev team into marketers.
3. Public beta is ready! How can we bring the users? No marketing budget Not a “cool” product All the team members are developers
5. When you’re not the “cool kid” (yet)
6. TIOBE index
9. Mmm… where to start? The scientific (geeky) way
12. HackerNews
14. Best content – based on 100 blogs Innocent post? Let there be blood.
15. Best content – based on 100 blogs Head to head – backed by data
16. Best content – based on 100 blogs Use numbers (the bigger the better)
21. Thanks! Iris.shoor@takipi.com @irisshoor www.startupmoon.com Now : go and be awesome