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Shaped by Demand

Shaped by Demand

Most software delivery models are designed around ‘stable, long-lived teams’. Most agile methods embrace this as a core assumption, with the possible exception of Team Topologies' short-lived ‘enabling teams’.

What if we turn this model on its head? Each quarter, the entire programme team, anything from 20 to 200 people, reorganize themselves based on the expected demand for the next quarter. Surely this is a recipe for chaos, confusion and disaster?

This session describes **Demand-Led Planning**, a model that has evolved over more than a decade to organize the people around the work. We discover why there is no need for teams to be either ‘stable’ or ‘long-lived’, and show how people can be more motivated, aligned and successful through regular re-teaming.

Avatar for Daniel Terhorst-North

Daniel Terhorst-North PRO

May 01, 2026

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  1. What is the goal of org design? to build the

    best structure we can to do the best work we can …for now
  2. discretionary mandatory What is the best work? Delivery - new

    features - enhancements Discovery - learning - reducing risk Kaizen - process change - tech improvements - L&D BAU - Day-to-day RTB - Controls Failure Demand - incidents - follow-up
  3. Step 4: Introduce the constraints ✓ 3-10 people ✓ fully

    autonomous* ✓ no work unstaffed ✓ bumble bees ? min/max movers ? min/max duration * skills, knowledge, experience, authority, resources
  4. Before: engage, educate, prepare Start when everyone is ready Let

    the participants know what to expect Help the sponsors prepare their pitches Prep the facilitators, at least 2-3 for a larger group Book a suitable venue: big and bright!
  5. Structure the big breaks, stay focused, park any distractions Listen

    to your facilitators! Keep conversation flowing During: manage energy, not time
  6. Seek actionable feedback Help (new) teams to measure themselves Check

    in regularly, based on OKRs After: feedback, metrics, cadence
  7. Summary: Demand-led planning 1. Identify the demand 2. Allocate discretionary

    spend 3. Pitch the demand 4. Introduce the constraints
 5. Run around! 6. Test and iterate 7. Declare a BHAG! 8. ‘Break bread’