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なぜデザイナーはロゴを作ってしまい、デザインを頼む人はロゴを求めてしまうのか

72760b72a223e89ec31b859f50c71529?s=47 Tomoyuki Arima
February 12, 2017

 なぜデザイナーはロゴを作ってしまい、デザインを頼む人はロゴを求めてしまうのか

2017.2.12に開催された「名状しがたいお茶会」向けのスライドです。計算機科学の研究者やコンテンツ業界に関わる方向けに、デザイナーに発注する品目でなぜ「ロゴデザイン」が割合として多いのか、ひいてはロゴを作ることが本当にアイデンティティの形成にとって大事なのかを話題にしました。

72760b72a223e89ec31b859f50c71529?s=128

Tomoyuki Arima

February 12, 2017
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  1. ͳͥσβΠφʔ͸ϩΰΛ࡞ͬͯ͠·͍ɺσβΠϯΛཔΉਓ͸ϩΰΛٻΊͯ͠·͏ͷ͔

  2. σβΠφʔɻ೥௕࡚ݝੜ·Ε ೥ɾσδλϧΤʔδΣϯγʔ'*$$ͷ্ཱͪ͛ʹࢀՃ ೥ɾ੨ࢁֶӃେֶܦӦֶ෦ଔ ೥ɾ೔ຊσβΠϯηϯλʔೖࣾ XXXpDDKQ XXXOEDDPKQ ༗അτϞϢΩ ԻָϨʔϕϧʮ(&0(3"1)*$ʯΫϦΤΠςΟϒσΟϨΫλʔ λΠϙάϥϑΟڭҭػؔʮ࿕จಊ৽॓ࢲक़ʯߨࢣ HFPHSBQIJDKQ

    SPCVOEPDPNTIJOKVLVTIJKVLV .405PNPZVLJ"SJNB
  3. OEDDPKQ

  4. UBUTEFTJHODPN

  5. HFPHSBQIJDKQ .405PNPZVLJ"SJNB

  6. ETXEKQ .405PNPZVLJ"SJNB

  7. ͜͜Ͱ͍͏σβΠϯͷఆٛ ਓͱ෺ʢࣄ৅ʣͷ"1* "1*"QQMJDBUJPOT1SPHSBNNJOH*OUFSGBDF .405PNPZVLJ"SJNB

  8. ԾઆɿσβΠφʔ͸ϩΰΛ࡞Γ͗͢Δ .405PNPZVLJ"SJNB

  9. ԾઆɿσβΠφʔʹൃ஫͢Δ΂͖͸ϩΰ .405PNPZVLJ"SJNB

  10. .405PNPZVLJ"SJNB

  11. σβΠφʔ͔Βͷࢹ఺ɿ .405PNPZVLJ"SJNB ϩΰ͸ศརɻ؆୯ʹ఻ୡͰ͖Δ Ұͭ࡞Ε͹ɺ؆୯ʹʮͬΆ͘ʯͰ͖Δ ϧʔϧͷ஝ੵ͕ଘࡏ͢Δ

  12. ൃ஫ଆ͔Βͷࢹ఺ɿ ϩΰ͸ศརɻ؆୯ʹ఻ୡͰ͖Δ Ұͭ࡞Ε͹ɺ؆୯ʹʮͬΆ͘ʯͰ͖Δ ఆྔԽʢՄൖʣ͠΍͍͢ .405PNPZVLJ"SJNB

  13. ΄Μͱʹʁ .405PNPZVLJ"SJNB

  14. ೥୅ͷ$*ϒʔϜ ޷ܠؾ ϩΰ͕ͨ͘͞Μ࡞ΒΕͨɻ .405PNPZVLJ"SJNB

  15. ͨͱ͑͹ɿ ɾөըͷϩΰͱ΢ΣϒαΠτɺಉ͡Α͏ͳײ͡Ͱ࡞ΒΕͯΔʁ ɾεϚϗຊମͱങ͏ͨΊͷड෇ɺಉ͡Α͏ʹૉఢʁ .405PNPZVLJ"SJNB

  16. 1PTUXFC͔Β೥ ͳͥ๻Β͸Ұ؏ੑ͕อূ͞Εͳ͍ੈքͰੜ͖͍ͯΔͷ͔ .405PNPZVLJ"SJNB

  17. .405PNPZVLJ"SJNB ੍ޚ఺ʹ͍ͭͯ

  18. ૉఢͳϩΰ͕͋Δɻ ͦΕ͚ͩͰ͸ͳ͍σβΠϯͷՄೳੑ .405PNPZVLJ"SJNB

  19. .405PNPZVLJ"SJNB

  20. ݴ༿͕͍ͳ͘ͳ͍ͬͯΔͷͰ͸ͳ͍ɺ ͔͕ͨͪݴޠԽ͍ͯ͠Δ ϩΰͷ໾ׂʹཁ໿ʢ4VNNFSMJ[Fʣ .405PNPZVLJ"SJNB

  21. .405PNPZVLJ"SJNB 8IFBUJT8IFBUJT8IFBU 5FEEZ.FSHVJ

  22. .405PNPZVLJ"SJNB 8IFBUJT8IFBUJT8IFBU 5FEEZ.FSHVJ

  23. .405PNPZVLJ"SJNB 8IFBUJT8IFBUJT8IFBU 5FEEZ.FSHVJ

  24. ςη΢εͷધͱ0QFOUZQF7BSJBCMF'POUT Ͳ͔͜ΒͲ͜·Ͱ͕࣮ଘͳͷ͔ .405PNPZVLJ"SJNB

  25. ػೳ͢ΔσβΠϯɿ ͔ͨͪʹͨ͠ϝοηʔδ͕ ՄൖੑΛͱ΋ͳ͏͜ͱ ਓ͸͋ΔࠃʹॅΉͷͰ͸ͳ͍ɺ ͋ΔࠃޠʹॅΉͷͩɺ૆ࠃͱ͸ࠃޠͩɻ &NJM$JPSBO .405PNPZVLJ"SJNB

  26. σβΠϯͷ໾ׂ͸ʢ4VNNFSMJ[Fʣʹ͋Δͱߟ͑ΒΕ͖ͯͨ ෳࡶੑΛอ࣋ͨ͠··ղ૾౓ΛߴΊΔΞϓϩʔν͸ଘࡏ͠ͳ͍͔ ҹ৅ͷ࡞੒Λίϯτϩʔϧ͢Δɻ .405PNPZVLJ"SJNB

  27. άϥϑΟοΫσβΠϯΛݴޠͱͯ͠ߟ͑ͯΈΔ +BSHPO Ӆޠ ූஸʜ ݴޠʹ͸ղ૾౓͕ଘࡏ͢Δ .405PNPZVLJ"SJNB

  28. ߴ͍ղ૾౓ͷݴޠΛ࡞Δ ݺͼ໊Λ࡞Δ ҹ৅Λ͋ͨ͑Δ ݴޠ͸ՄൖՄೳ .405PNPZVLJ"SJNB

  29. .405PNPZVLJ"SJNB εέʔϥϏϦςΟ

  30. .405PNPZVLJ"SJNB 8BOUFEMZ

  31. ࠷খͷ߲ʢަΘΔ8ʣ ަࠩͷ࿈࠯ʢࢀՃ͢Δ͜ͱʣ ࠷ޙ͕ݟ͑ͳ͍ʹଓ͖ .405PNPZVLJ"SJNB

  32. 7%5PNPZVLJ"SJNB ͘͞ΒΠϯλʔωοτ

  33. ୭Ͱ΋ॻ͚Δʢਅࣅ͞ΕϏϦςΟʣ .405PNPZVLJ"SJNB

  34. ΞϧυϊΞɾθϩ"-%/0");&30 .405PNPZVLJ"SJNB

  35. ΞϧυϊΞɾθϩ"-%/0");&30 .405PNPZVLJ"SJNB

  36. ΞϧυϊΞɾθϩ"-%/0");&30 .405PNPZVLJ"SJNB

  37. ϒϒΩɾϒϥϯΩ##,#3/, .405PNPZVLJ"SJNB

  38. ϒϒΩɾϒϥϯΩ##,#3/, .405PNPZVLJ"SJNB

  39. ϒϒΩɾϒϥϯΩ##,#3/, .405PNPZVLJ"SJNB

  40. ϒϒΩɾϒϥϯΩ##,#3/, .405PNPZVLJ"SJNB

  41. ϒϒΩɾϒϥϯΩ##,#3/, .405PNPZVLJ"SJNB

  42. 7%5PNPZVLJ"SJNB ϒϒΩɾϒϥϯΩ##,#3/,

  43. 7%5PNPZVLJ"SJNB ஛ը࿓ըू

  44. ෳࡶੑΛอ࣋ͨ͠··ɺ ղ૾౓ΛߴΊΔ ཁ໿Ͱ͸ͳ͍ɺҹ৅Λ࡞Δɻ Մٯѹॖ͕ཧ૝ .405PNPZVLJ"SJNB

  45. ػೳ͢ΔσβΠϯɿ ͔ͨͪʹͨ͠ϝοηʔδ͕ ՄൖੑΛͱ΋ͳ͏͜ͱ ˠಉҙͰ͖ΔݴޠΛ࡞Δ ˠ஻Γͨ͘ͳΔʢʹ࢖͍ͨ͘ͳΔʣ΋ͷʹ͢Δ .405PNPZVLJ"SJNB

  46. .405PNPZVLJ"SJNB

  47. σβΠφʔ͸શମͷ઀ଓੑΛઃܭ͢Δ .405PNPZVLJ"SJNB

  48. ൃ஫͞ΕΔͱخ͍͠ɿ ͜͏͍͏෩ʹݟΒΕ͍ͨ Ͳ͏͍ͬͨਓʹݟͯ΋Β͍͍ͨ खஈ͸໰Θͳ͍ .405PNPZVLJ"SJNB