Strive for consistency 4. Align items for a stronger presentation 5. Use proximity to group, packaging to create 6. Simplicity cuts through clutter 7. Typography informs and inspires 8. Grids foster consistency, unity & modular design 9. Work smarter not harder 10. Make time to take chances 11. Use all the headline tools available to you 12. Make something out of nothing 13. Stay smarter than a 5th grader!