Sponsored Content Proposal
Presented to: David Kelley, Amtrak
Presented by: Ryan Dohrn, Sales Pro Magazine
Overview: This proposal is focused on aligning the Amtrak brand with three
articles being written about business travel in Sales Pro Magazine and online
at SalesTrainingWorld.com. This unique series will feature an Amtrak
spokesperson as a subject matter expert in each article. It will also feature
unique Amtrak branding and photos in all components of the campaign.
Maximum Exposure Sponsored Content Plan:
1. Each month a two-page article of 1200 words or less with photos is
featured in Sales Pro Magazine. Amtrak is a positioned as a subject
matter expert (SME) in the article. Total monthly readers, 55,000.
2. Article will be featured online at SalesTrainingWorld.com . Total
monthly unique readers online 15,000.
3. Article will be promoted two times each week on the STW social media
channels. Total monthly reach estimate of 75,000 readers.
4. Article will be mentioned in one monthly eNewsletter push to 5,700
readers.
Monthly reach of campaign: 150,700 readers
Monthly value of the campaign: $6500
DISCOUNT for multi-media buy: - $1250
Actual cost: $5250 per month
Smart Exposure Sponsored Content Plan:
All of the Maximum Exposure Plan above minus Print.
Monthly reach of campaign: 95,700 readers
Monthly value of the campaign: $5900
DISCOUNT for multi-media buy: - $950
Actual cost: $4950 per month
Basic Exposure Sponsored Content Plan:
All of the Smart Exposure Plan minus Print and Social.
Monthly reach of campaign: 20,700 readers
Monthly value of the campaign: $3500
DISCOUNT for multi-media buy: - $350
Actual cost: $3150 per month
Note: All value based pricing above is based on a
minimum three month campaign.