Generating political advertising Introduce yourself Know the candidates, issues Identify who controls money Develop advertising packages Promote your expertise, market share Respond to ad with ad
Explain: Step this way to sales ‘As for those candidates who want to articulate exact messages in a specific strategy, we encourage them to contact our advertising staff. They’ll be happy to assist.’
Community Newsroom Success Strategies “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a Small- Town Newspaper" "Votes and Quotes: A Guide to Outstanding Election Campaign Coverage" "Journalism Primer: A Guide to Community News Coverage for Beginning and Veteran Journalists in the Age of New Media" Jim Pumarlo Newspaper Consultant Red Wing MN (651) 380-4295 [email protected] www.pumarlo.com