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Election Coverage: Soliciting Political Advertising

Election Coverage: Soliciting Political Advertising

Transcript

  1. Election Central 2016
    Soliciting Political Advertising
    Jim Pumarlo

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  2. Our agenda
     Generating political advertising
     Advertising sell sheet
     Self-evaluation
     Explain your coverage

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  3. Generating political advertising
     Introduce yourself
     Know the candidates, issues
     Identify who controls money
     Develop advertising packages
     Promote your expertise, market share
     Respond to ad with ad

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  4. Advertising sell sheet
     Be their consultant
     Print rates
     Digital rates
     Email and social
    media marketing

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  5. Self-evaluation
     Develop a checklist
     Conduct a post-mortem
     What worked
     What needs work
     Use as benchmark for next election

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  6. Explain: Step this way to sales
    ‘As for those candidates who want to articulate
    exact messages in a specific strategy, we
    encourage them to contact our advertising staff.
    They’ll be happy to assist.’

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  7. Community Newsroom Success Strategies
    “Bad News and Good Judgment:
    A Guide to Reporting on Sensitive Issues in a Small-
    Town Newspaper"
    "Votes and Quotes:
    A Guide to Outstanding Election Campaign Coverage"
    "Journalism Primer:
    A Guide to Community News Coverage for Beginning
    and Veteran Journalists in the Age of New Media"
    Jim Pumarlo
    Newspaper Consultant
    Red Wing MN
    (651) 380-4295
    [email protected]
    www.pumarlo.com

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