Election Coverage: Soliciting Political Advertising

Transcript

1. Election Central 2016 Soliciting Political Advertising Jim Pumarlo
2. Our agenda  Generating political advertising  Advertising sell sheet  Self-evaluation  Explain your coverage
3. Generating political advertising  Introduce yourself  Know the candidates, issues  Identify who controls money  Develop advertising packages  Promote your expertise, market share  Respond to ad with ad
4. Advertising sell sheet  Be their consultant  Print rates  Digital rates  Email and social media marketing
5. Self-evaluation  Develop a checklist  Conduct a post-mortem  What worked  What needs work  Use as benchmark for next election
6. Explain: Step this way to sales ‘As for those candidates who want to articulate exact messages in a specific strategy, we encourage them to contact our advertising staff. They’ll be happy to assist.’
7. Community Newsroom Success Strategies “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a Small- Town Newspaper" "Votes and Quotes: A Guide to Outstanding Election Campaign Coverage" "Journalism Primer: A Guide to Community News Coverage for Beginning and Veteran Journalists in the Age of New Media" Jim Pumarlo Newspaper Consultant Red Wing MN (651) 380-4295 jim@pumarlo.com www.pumarlo.com