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Election Coverage: Soliciting Political Advertising

Election Coverage: Soliciting Political Advertising


  1. Generating political advertising  Introduce yourself  Know the candidates,

    issues  Identify who controls money  Develop advertising packages  Promote your expertise, market share  Respond to ad with ad
  2. Advertising sell sheet  Be their consultant  Print rates

     Digital rates  Email and social media marketing
  3. Self-evaluation  Develop a checklist  Conduct a post-mortem 

    What worked  What needs work  Use as benchmark for next election
  4. Explain: Step this way to sales ‘As for those candidates

    who want to articulate exact messages in a specific strategy, we encourage them to contact our advertising staff. They’ll be happy to assist.’
  5. Community Newsroom Success Strategies “Bad News and Good Judgment: A

    Guide to Reporting on Sensitive Issues in a Small- Town Newspaper" "Votes and Quotes: A Guide to Outstanding Election Campaign Coverage" "Journalism Primer: A Guide to Community News Coverage for Beginning and Veteran Journalists in the Age of New Media" Jim Pumarlo Newspaper Consultant Red Wing MN (651) 380-4295 [email protected] www.pumarlo.com