Election Coverage: Soliciting Political Advertising

Transcript

1. Election Central 2016
   Soliciting Political Advertising
   Jim Pumarlo
   

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2. Our agenda
    Generating political advertising
    Advertising sell sheet
    Self-evaluation
    Explain your coverage
   

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3. Generating political advertising
    Introduce yourself
    Know the candidates, issues
    Identify who controls money
    Develop advertising packages
    Promote your expertise, market share
    Respond to ad with ad
   

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4. Advertising sell sheet
    Be their consultant
    Print rates
    Digital rates
    Email and social
   media marketing
   

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5. Self-evaluation
    Develop a checklist
    Conduct a post-mortem
    What worked
    What needs work
    Use as benchmark for next election
   

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6. Explain: Step this way to sales
   ‘As for those candidates who want to articulate
   exact messages in a specific strategy, we
   encourage them to contact our advertising staff.
   They’ll be happy to assist.’
   

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7. Community Newsroom Success Strategies
   “Bad News and Good Judgment:
   A Guide to Reporting on Sensitive Issues in a Small-
   Town Newspaper"
   "Votes and Quotes:
   A Guide to Outstanding Election Campaign Coverage"
   "Journalism Primer:
   A Guide to Community News Coverage for Beginning
   and Veteran Journalists in the Age of New Media"
   Jim Pumarlo
   Newspaper Consultant
   Red Wing MN
   (651) 380-4295
   jim@pumarlo.com
   www.pumarlo.com
   

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