of this marketing campaign is to place the Main Street brand and spring offer in front of 35,000 perfect buyers in the next 30 days with a focus on affordable and proven media. Option #1: DOMINANT EXPOSURE PLAN. - ¾ page color ad weekly in the Taylorville Times. Ad created free of charge. Section: Metro. - Large top banner ad (728x90) on TaylorvilleTimes.com for one month. - One inclusion in the T-Times News eNews sent to 5,700 readers - 4 text mentions on the Taylorville Times Facebook® feed - Total Value, $2400 - MULTI-MEDIA DISCOUNT = - $500 - Actual Cost , $1900 / month* Option #2: COMPETITIVE BUSINESS PLAN. - ½ page color ad weekly in the Taylorville Times. Ad created free of charge. Section: Metro. - Large right banner ad (320x250) on TaylorvilleTimes.com for one month - One inclusion in the T-Times eNews sent to 5,700 readers - 2 text mentions on the Taylorville Times Facebook® feed - Total Value, $2000 - MULTI-MEDIA DISCOUNT = - $300 - Actual Cost , $1700 / month* Option #3: BASIC PRESENCE MARKETING PLAN. - ½ page color ad weekly in the Taylorville Times. Ad created free of charge. Section: Metro. - Large right banner ad (320x250) on TaylorvilleTimes.com for one month - Total Value, $1800 - MULTI-MEDIA DISCOUNT = - $200 - Actual Cost , $1600 / month* *IMPORTANT: Run 2X additional 5% discount. Run 3X -10%. Run 6X -15%.
2. Identify client goals. You ask they tell. Typical answers. 3. Gather info to create your proposal. 4. Look through the media kit. Handle objections. I have no money , blah blah blah. 5. Close. How about a proposal? @RyanDohrn – www.360AdSales.com
Cut to the chase? 2. Share success stories to prime the conversation and beat objections. 3. What do you think? SHUT UP! 4. Do you want to be competitive, present or dominant in this market? 5. Present your ideas to match #4. 6. Handle last objections. 7. Close. @RyanDohrn – www.360AdSales.com
it. The 2nd time, they don’t notice it. The 3rd time, they are aware that it is there. The 4th time, they have a fleeting sense that they’ve seen it before. The 5th time, they actually read the ad. The 6th time, they thumb their nose at it. The 7th time, they get a little irritated with it. The 8th time, they think, “Here’s that confounded ad again.” The 9th time, they wonder if they’re missing out on something. The 10th time, they ask their friends or neighbors if they’ve tried it. The 11th time, they wonder how the company is paying for all these ads. The 12th time, they start to think that it must be a good product. The 13th time, they start to feel the product has value. The 14th time, they start to feel like they’ve wanted a product like this for a long time. The 15th time, they start to yearn for it because they can’t afford to buy it. The 16th time, they accept the fact that they will buy it sometime in the future. The 17th time, they make a commitment to buy the product. The 18th time, they curse their poverty because they can’t buy this terrific product. The 19th time, they count their money very carefully. The 20th time prospects see the ad, they buy what it is offering.
tccj
joshbly
notwaldorf
rabernat
addyosmani
427marketing
holman
bluesmoon
katarinadahlin
techseoconnect
bcantrill
emna__ayadi
mfonobong
![7 Ways To Grow Revenue NOW! Ryan Dohrn 360AdSales.com [email protected]](https://files.speakerdeck.com/presentations/1dfd281b0467417e8088c5e7d916e1a2/slide_0.jpg){kind=link}
![Selling Traditional Media to Haters! Ryan Dohrn 360AdSales.com [email protected] @RyanDohrn](https://files.speakerdeck.com/presentations/1dfd281b0467417e8088c5e7d916e1a2/slide_36.jpg){kind=link}
![7 Ways To Grow Revenue NOW! Ryan Dohrn 360AdSales.com [email protected]](https://files.speakerdeck.com/presentations/1dfd281b0467417e8088c5e7d916e1a2/slide_37.jpg){kind=link}