Tips on newspaper use of social media / Joy Mayer

Transcript

1. Q&A AND ADVICE joy mayer | joymayer.com | @mayerjoy
2. SHOULD I “BREAK NEWS” ON SOCIAL MEDIA?
12. WHEN SHOULD I GO LIVE?
17. TIP: YOU REALLY NEED TO BE LISTENING
19. TIP: YOU DON’T ALWAYS NEED A LINK TO YOUR WEBSITE
23. TIP: USE MORE VISUALS
27. TIP: PAY ATTENTION TO HOW POSTS DISPLAY
30. TIP: TRY A TOOL LIKE CANVA
31. TIP: SHARE OTHER PEOPLES’ POSTS
35. TIP: REACH PEOPLE WHERE THEY ARE • Be part of their daily lives, not a separate destination. • Participate in their conversations. • Find people who can help spread the word — people listen to their friends more than to brands.
38. HOW DO I REACH MORE PEOPLE? • Tag every organization you mention. (You need to like the pages first.) • Tag sources or people pictured (that you’re friends with) if they’re okay with it. • Who has the audience you want, and will they partner with you to increase reach? Will the library share your posts? Little League? Churches?
39. HOW DO I MAKE IT MANAGEABLE? • Use a scheduling tool like Hootsuite, or just schedule Facebook posts. • Do the whole day at once, or even a few days. • Don’t be afraid to re-share popular stories. • Use the Pages app to get notifications on your phone (if that helps you). • Involve the people in your organization who use social media most on their own.
42. TIP: DON’T REPEAT URLS IN INTROS
44. YOUR TURN Think of a story or topic you’ll devote a lot of coverage to soon. • What does it get people in the mood to talk about? • What from your archive could be resurrected? • How could you make sure the content is seen outside your usual followers? • Take 10 minutes to answer those questions on your own and then discuss them with a partner.