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Tips on newspaper use of social media / Joy Mayer

Tips on newspaper use of social media / Joy Mayer

Transcript

  1. TIP: REACH PEOPLE WHERE THEY ARE • Be part of

    their daily lives, not a separate destination. • Participate in their conversations. • Find people who can help spread the word — people listen to their friends more than to brands.
  2. HOW DO I REACH MORE PEOPLE? • Tag every organization

    you mention. (You need to like the pages first.) • Tag sources or people pictured (that you’re friends with) if they’re okay with it. • Who has the audience you want, and will they partner with you to increase reach? Will the library share your posts? Little League? Churches?
  3. HOW DO I MAKE IT MANAGEABLE? • Use a scheduling

    tool like Hootsuite, or just schedule Facebook posts. • Do the whole day at once, or even a few days. • Don’t be afraid to re-share popular stories. • Use the Pages app to get notifications on your phone (if that helps you). • Involve the people in your organization who use social media most on their own.
  4. YOUR TURN Think of a story or topic you’ll devote

    a lot of coverage to soon. • What does it get people in the mood to talk about? • What from your archive could be resurrected? • How could you make sure the content is seen outside your usual followers? • Take 10 minutes to answer those questions on your own and then discuss them with a partner.