It's Not Lit: Strategies for Exposing and Eliminating Cultural Appropriation in Marketing

YouTube video: https://www.youtube.com/watch?v=AIE8zx3wQr4

From tweets written by agency agency staffers, to tech talk slides and “witty” cafe chalkboard signs, the use of appropriated artifacts and slurs has been normalized in product and service marketing. In this talk, I identify examples of this issue and lead a brainstorming session. You’ll leave this talk with a list of practical strategies marginalized folks and accomplices can use to expose and eliminate these practices in their place of work.

TW: IMAGES OF APPROPRIATIVE MARKETING MATERIALS MAY BE SHOWN DURING THIS TALK. EXAMPLES MIGHT RELATE TO RACE, ETHNICITY, NATIONAL ORIGIN, GENDER IDENTITY, SEXUALITY, AND OTHER ASPECTS OF IDENTITY.

Transcript

1. It’s NOT Lit Strategies for exposing and eliminating cultural appropriation in marketing Candace Williams (@teacherc)
2. Appropriation = profit without consent, attribution, and compensation
3. Navajo Nation vs. Urban Outfitters
4. Are black teens being compensated by brands who use #mannequinchallenge?
5. Why is Twitter using AAVE when 2% of its workforce is black?
6. Appreciation = Consent + Attribution + $$$
7. Center folks under siege
8. Understand your privilege and points of influence
9. Design Product development HR Operations Sales Marketing External clients End users
10. Chat with your neighbor
11. Share out
12. http://gist.github.com/teacherc
13. THANKS! Candace Williams writecandace@gmail.com @teacherc