it easier for charities to collect donations, donors to give to charity and businesses to help charities Addresses problem that £750m of Gift Aid goes unclaimed every year We’re a UK registered business based in Shoreditch, London
Costs • Very low (minimal resource investment required) Revenues • Potentially very high (stepped growth with each additional merchant) • Boosted through Gift Aid (we process and collect on your behalf) Increase fundraising revenues from individuals Direct debit supporters: can easily increase their support Non-direct debit giving supporters: can give as and when they can afford New supporters: can discover your charity and become donors
to opt-in to releasing their personal details to you Increases brand awareness Leverages your marketing & advertising efforts Improves brand awareness (whether or not customers donate) Creates new corporate partnership opportunities Build new corporate relationships with merchants whose customers’ interests are aligned with your cause Get introduced through our team
delivered" Aggregate donation payment! Monthly" HRMC Gift Aid claims" Monthly! Gift Aid payment (+25%)! Donation and Gift Aid payments! Aggregate donation invoices" Customer / donor" E-commerce business" HMRC" The Donation Partner Foundation" Donation & Gift Aid payments! Customer chosen charities"
+25% Then, we take a 5% processing fee on the total donation amount Customer donates £1 With Gift Aid, this becomes £1.25 Charity receives c. £1.188 How do we fund the service?
we know you would like to be involved and that we should come back to you at launch Later Become a member charity by signing our partnership agreement Provide your finance department’s contact details What next?