Monterosa & Zeebox

This is a talk I gave at Zeebox's Pinewood event, where we talked about our content-specific interactivity with TV works inside a "horizontal" social TV application like Zeebox. It's here without the commentary at the moment but I'll add that in at some point soon.

Transcript

1. | zeebox @ Pinewood Studios 1
2. | zeebox @ Pinewood Studios the world as we see it 2
3. | zeebox @ Pinewood Studios 3
4. | zeebox @ Pinewood Studios The Apprentice Predictor, 2009 4
5. | zeebox @ Pinewood Studios & 5
6. | zeebox @ Pinewood Studios Joe 6
7. | zeebox @ Pinewood Studios Mode 1: Normal 7
8. | zeebox @ Pinewood Studios Mode 2: Connected & Distracted 8
9. | zeebox @ Pinewood Studios RATINGS WAR! Strictly come Prancing The Z-Factor PROGRAMME VIEWERS LISTENERS 6.7m 6.8m 0.9m 1.9m Z-Factor trumps Strictly on listeners 9
10. | zeebox @ Pinewood Studios Mode 3: Connected & Engaged (Playing along) 10
11. | zeebox @ Pinewood Studios Mode 3: Connected & Engaged (Tweeting, Sharing etc.) 11
12. | zeebox @ Pinewood Studios THE HARDEST BIT Getting them engaged in the first place is 12
13. | zeebox @ Pinewood Studios Joe’s flicking through the EPG 13
14. | zeebox @ Pinewood Studios Get online now viewers! Tell us YOUR Family Favourites! 14
15. | zeebox @ Pinewood Studios Which of these meals do you think is the most popular in UK homes? Fish & Chips, Curry or Spag Bol? 15
16. | zeebox @ Pinewood Studios The clock’s about to start, get online right now and tell us what you think at home! 16
17. | zeebox @ Pinewood Studios pah. don’t even know where me phone is 17
18. | zeebox @ Pinewood Studios Joe’s flicking through the EPG Zeebox / Sky+ App 18
19. | zeebox @ Pinewood Studios 19
20. | zeebox @ Pinewood Studios Joe gets involved within Zeebox 20
21. | zeebox @ Pinewood Studios Results come back to the gallery 21
22. | zeebox @ Pinewood Studios We reckon Fish & Chips is the most popular. Love our cod we do. 22
23. | zeebox @ Pinewood Studios Oooooh. Bad luck Smiths the Family Favourite is actually Curry! 23
24. | zeebox @ Pinewood Studios And Joe from Stockport says “two lamb bhunas please!” 24
25. | zeebox @ Pinewood Studios time fun “two lamb bhunas please!” 25
26. | zeebox @ Pinewood Studios 26
27. | zeebox @ Pinewood Studios SO WHAT? All very nice but.... 27
28. | zeebox @ Pinewood Studios HABIT & SERENDIPITY A successful Zeebox will provide (more people engaging with more shows, having more fun, making us all more money) 28
29. | zeebox @ Pinewood Studios PROVEN MASS-AUDIENCE 2-SCREEN CLOUD PLATFORM (M2S2) & ALL THE HELP YOU WANT TO MAKE 2-SCREEN CONTENT provides... (trusted tech, reliability, creativity) 29
30. | zeebox @ Pinewood Studios 2-SCREEN QUESTIONS YOU MIGHT BE ASKING • How many users we can handle? • How long does it take to get results back to the studio? • Can it work for scripted or factual? • How does it work for non-Zeebox users? • How does it work for taped shows? • How does audio-synching help? • How does it generate revenue? 30
31. | zeebox @ Pinewood Studios @tommcdonnell / tom@monterosa.co.uk / 07900 808540 WANT TO SEE MORE? CALL OR EMAIL. 31