FOR: q TRADING EDUCATION AND MOTIVATION q PERSONALIZED WORKOUTS PROGRAMS q MARKETPLACE TO SELL AND BUY TRADING IDEAS WE CREATE A “TRADING CHALLENGE” TO HELP YOU KEEP GREAT HABITS, STAY MOTIVATED AND EDUCATE AND IMPROVE YOUR TRADING SKILLS WHATWEDO
OPEN THEIR LIVE ACCOUNTS. REGULATION ALLOWS TRADING IF PEOPLE ARE OF LEGAL AGE. A 95% DO NOT SURVIVE MORE THAN 6 MONTHS IN FINANCIAL MARKETS. LOW SKILL AND FOLLOWING TRADES OR IDEAS FROM FORUMS, TWITTER, FACEBOOK WITHOUT ANY CONTROL MAKES TRADING A TOUGH ENTREPENEURSHIP. THEPROBLEM
ON TRAINING A TRADING CHALLENGE CARRIED OUT TO IMPROVE SKILLS MAKES OUT NETWORKTHE FIRST STEP TO GO LIVE. GOOD TRADERS CAN SELL THEIR TRADING ACTIVITY TO FOLLOWERS WHO ARE WILLING TO PAY A MICROPAYMENT. SPECIFIC WORKOUTS TO DEVELOP CERTAIN SKILLS AND ONE TO ONE COACHING WITH THIRD PARTIES COACHS. THIS MODEL COMES FROM FITNESS NETWORKS
AND RECENTLY FUNDED. WE ARE IN THE OPPORTUNITY WINDOW PAYPERTRADE LOCATION:SINGAPORE REACH: ASIA VISITS: 10K LAST FUNDING TYPE:SEED (2013) MONEY RAISED: UNDISCLOSED INVESTORS: SPARKLABS ACCELERATOR BROKER INDEPENDANT: YES FANTASY STOCK:YES LEARNING APPROACH:YES COPYTRADE APPROACH:NO SPAIN PENETRATION:NULL LOCATION:CYPRUS REACH: GLOBAL VISITS: 2.2M LAST FUNDING TYPE:VENTURE 12M (2015) TOTAL MONEY RAISED: 72.9 INVESTORS: 16 INVESTORS BROKER INDEPENDANT: NO FANTASY STOCK:YES LEARNING APPROACH:NO COPYTRADE APPROACH:YES SPAIN PENETRATION: LOW LOCATION:SINGAPORE REACH: ASIA VISITS: ONLY APP LAST FUNDING TYPE: VENTURE $10M (2013) TOTAL MONEY RAISED: $10,5 INVESTORS: Kleiner Perkins Caufield Byers China fund (KPCB China) and IPV Capital BROKER INDEPENDANT: YES FANTASY STOCK:YES LEARNING APPROACH:YES COPYTRADE APPROACH:NO SPAIN PENETRATION:NULL LOCATION:CHICAGO,IL REACH: GLOBAL VISITS: 4.2M LAST FUNDING TYPE:SERIES A(2015) $3M TOTAL MONEY RAISED: $3.65 INVESTORS: 14 INVESTORS BROKER INDEPENDANT: YES FANTASY STOCK:YES LEARNING APPROACH:YES COPYTRADE APPROACH:NO SPAIN PENETRATION:LOW LOCATION:LONDON, MADRID REACH: GLOBAL, SPAIN VISITS: 30K LAST FUNDING TYPE:SEED (2014) $1,26M TOTAL MONEY RAISED: $4,56 INVESTORS: 3 INVESTORS BROKER INDEPENDANT: NO FANTASY STOCK:NO LEARNING APPROACH:NO COPYTRADE APPROACH:YES SPAIN PENETRATION: MEDIUM LOCATION:LONDON REACH: GLOBAL VISITS: 30K LAST FUNDING TYPE: $6.28 SERIES C(2015) TOTAL MONEY RAISED: $10.28 INVESTORS: 3 INVESTORS BROKER INDEPENDANT: NO FANTASY STOCK:NO LEARNING APPROACH:NO COPYTRADE APPROACH:YES SPAIN PENETRATION: MEDIUM
USERS (40% ETOROUSERS) 800,000 USERS (20% ETOROUSERS) 400,000 USERS (10% ETORO USERS) RANKIA 150,000 USERS 100,000 USERS (66% RANKIA USERS) 15,000 USERS (10% RANKIA USERS) GLOBAL SPAIN GOOGLE TRENDS FOR “SOCIAL TRADING” TERM SHOWS A CLEAR UPTREND SINCE 2007 AND MEANS A REAL INTEREST. POKER ONLINE SHOWS A DECREASING INTEREST FADING DAY BY DAY. EVEN ETORO HAS A REACH OF 4 MILLIONS OF INVESTORS, WE THINK THAT PEOPLE WHO WANT “LEARN” THE BASIS IS HIGHER IN A 10:1 RATIO POKER ONLINE SOCIAL TRADING
CHALLENGE • PEOPLE CAN TRADE OUR PROPIETARY TRADING CHALLENGE ( STANDAR WORKOUT) FOR FREE WITH RESTRICTED FEATURES • TO UNLOCK FEATURES PEOPLE CAN USE MICROPAYMENTS FROM 1€ • A 10€/m FLAT FEE TO ACCESS ALL FEATURES • PERSONALIZED WORKOUTS WITH A PREMIUM PLUS FEE (49€/m)
CAN APPLY TO PRO STATUS CHALLENGING OTHERS • SEE TRADING ACTIVITY IN REAL TIME COST 1€/m EACH TRADER • WHEN A TRADER REACH PRO STATUS , FOLLOW HIS TRADING ACTIVITY COST 4€/m AND TRADERTWIT SHARES 50% WITH THE PRO • THE NETWORK HAS ITS OWN VIRTUAL COIN, “THE CUSTOMER”
NETWORKS HAVE THE CHURN RATE, CONVERSION RATE AND ADCQUISOTN COSTS ISSUE • MONETIZING THE “NON CONVERTED” USERS INCREASE THE ROI • AS WE ARE NOT A BROKER, WE CAN PROMOTE BROKERAGE SERVICES AS CPL OR CPM CAMPAIGNS • WE ARE DOING IT ALREADY WITH SUCCESS
USERS TRADERTWIT 1127 2,2 2479,4 LOST REG 5562 2,2 12236,4 GAME REG 8136 -1 -8136 14825 6579,8 5,84 € ACTIVE USER COST WITH MARKETING REVENUE 14715,8 13,06 € ACTIVE USER COST WITH MARKETING REVENUE 130,57 € CUSTOMER COST FEE FOLLOWING REVENUE/USER/MONTH 10 20 LIFETIME 12 LTV 360 %CONVERSION 10% 229,43 € GROSS MARGIN/CUSTOMER* *This data are collected with 2015 beta release. Yellow assumptions are still under revision 17% 83% Breakdown registration ACTIVE USERS TRADERTWIT LOST REG WE HAVE A POTENCIAL 360€ INCOME FOR EACH PERSON INTERESTED IN LEARNING MARKET BASIS. WE CAN THINK IN 50 MILLIONS OF USERS AMPLIFYING ETORO MARKET SIZE. WITH A 1% OF CONVERSION RATE WE CAN THINK IN A 180M€ TURNOVER.
Full time trader with 10 years of experience . Automotive Development Engineer with 8 years of experience. Solar Energy ventures Our KEY persons Pablo González Chief operation officer (COO) Pharma BsCand MBA at Instituto de Empresa. CFA level 2 candidate.Full time trader since 10 years Daniel Herrero WEB DEVELOPMENT & CTO IT Bachelor and PHP master. JavaScript, Ajax and HTML expert. Python Juan Luis Martín .NET DEVELOPER &COFOUNDER Expert in trading enviroments and High skilled Windows applications developer. MEETOURTEAM
Not included CONVERSION FACTOR: Between 0.1% and 1% from registered members CHURN RATE: 6 months for premium users Market size: 10% Etoro actual users KPI´s PROJECTIONS 0 50.000 100.000 150.000 200.000 250.000 DIC-15 F EB-16 A BR-16 J UN-16 A GO-16 OCT-16 DIC-16 F EB-17 A BR-17 J UN-17 A GO-17 OCT-17 DIC-17 F EB-18 A BR-18 J UN-18 A GO-18 OCT-18 (UNLES S OTHERWIS E S PECIF IED, A LL F INA NCIA LS A RE IN €) REVENUE/MONTHLY REVENUE/MONTHLY
FUNDING TYPE:SEED 125K (2014) TOTAL MONEY INVESTED: 625K (2011-NOW) INVESTORS: TEAM, LUIS NAVARRO AND VIDALMA S.A. PIVOTING FROM: TRADERLINKER.COM BROKER INDEPENDANT: YES FANTASY STOCK:YES LEARNING APPROACH:YES COPYTRADE APPROACH:NO SPAIN PENETRATION: MEDIUM VALIDATED MODEL: PARTIALLY ( CAC, LTV IN PROGRESS) LIABILITIES: NONE SCALABLE:YES FIRST CUSTOMERS: YES PRE-MONEY VALUATION: 4M€ ACTUALSTATUS WE WANT TO RAISE 1 MILLION € IN ORDER TO: • ENFORCE OUR TEAM WITH UIX AND MARKETING EXPERTS • SPANISH AND LATAM LEADERSHIP • MARKETING PLAN TO ACHIEVE OUR GROWTH GOALS • API DEVELOPMENT TO OFFER SERVICE TO BROKERS • SALES FORCES • GAMIFICATION, ENGAGEMENT AND MONETIZATION EXPERTS • NEXT STEPS PREPARATIONS AS EXPANDING OTHERS COUNTRIES.
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