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Building Your Customer Data Platform with LEO CDP - Spa and Hotel Business

Building Your Customer Data Platform with LEO CDP - Spa and Hotel Business

Five challenges we are tackling today
How to build your solutions with LEO CDP
Case study in Spa and Hotel Business

Trieu Nguyen

December 07, 2022
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  1. Building Your Customer Data Platform with LEO CDP By Chief

    Platform Engineer: Nguyễn Tấn Triều (Thomas) My Email: [email protected] My Phone: +84-903122290 https://leocdp.com
  2. About myself • Working as software engineer since 2008 •

    Started and coded LEO CDP since 2019 • Founded BigDataVietnam.org since 2014 • Former Head of Platform at Blueseed Digital • Former Lead Software Engineer at FPT Telecom My profile details at https://www.linkedin.com/in/tantrieuf31 2
  3. Our roadmap 1. Five challenges we are tackling today 2.

    How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 3
  4. Our roadmap 1. Five challenges we are tackling today 2.

    How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 4
  5. Third challenge: A.I System is really stupid if you do

    not have 360-degree view Actually, I am a dog ! 7
  6. Our roadmap 1. Five challenges we are tackling today 2.

    How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 12
  7. CDP Use Cases and Outcomes Advanced case Customer Churn Scoring

    Prediction and Prevention 720-degree View Credit Scoring CLV forecasting Predictive Analytics Next Best Action Intermediate case Cross-sell/ Up-sell Customer Personalization Real-time report Ad Retargeting Lead nurturing RFM Segmentation Proactive Customer Care Foundational case Unified Customer Profile with Identity Resolution 360-degree View Lead Scoring CAC analytics Customer Segmentation 15 Notes CAC or Customer Acquisition Cost is the cost of winning a customer to purchase a product or service. CLV or Customer Lifetime Value, a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship.
  8. Our roadmap 1. Five challenges we are tackling today 2.

    How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 16
  9. PROSPECTIVE USER - LEAD NURTURE A web visitor goes to

    the website, and he shows interest in the service but doesn’t fill the book form. In this case, the user can be shown a personalized web push notification with an exciting offer which encourages him to book service. Website / Landing Page 18
  10. CUSTOMER PERSONALIZATION AT SCALE • Track customer service requests across

    properties • Tailor promotions based on booking history • Offer a loyalty program across your hotel portfolio • Send a personalized information via email Website / Landing Page 19
  11. CUSTOMER - BIRTHDAY OFFER A customer visits the website of

    SenSpa, 7 days before his birthday. He receives a birthday special offer personalized for him via an email or a notification bot or a homepage banner. 20
  12. One of LEO CDP’s clients, Trung Thuy Group, could unify

    customer data from all business units and sale channels 23
  13. For more information, just Google “LEO CDP” or visit our

    FB page to give us a “Like” 😀 https://facebook.com/leocdp.net Or subscribe my channel https://www.youtube.com/@trieu.leocdp 31