Building Your Customer Data Platform with LEO CDP - Spa and Hotel Business

Five challenges we are tackling today
How to build your solutions with LEO CDP
Case study in Spa and Hotel Business

Transcript

1. Building Your Customer Data Platform with LEO CDP By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas) My Email: trieu@leocdp.com My Phone: +84-903122290 https://leocdp.com
2. About myself • Working as software engineer since 2008 • Started and coded LEO CDP since 2019 • Founded BigDataVietnam.org since 2014 • Former Head of Platform at Blueseed Digital • Former Lead Software Engineer at FPT Telecom My profile details at https://www.linkedin.com/in/tantrieuf31 2
3. Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 3
4. Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 4
5. First challenge: How to create profitable customers and grow substantially 5
6. Second challenge: How to monitor and optimize Customer Journey Map 6
7. Third challenge: A.I System is really stupid if you do not have 360-degree view Actually, I am a dog ! 7
8. To build a Single View Customer Strategy, you need a true CDP 8
9. Fourth challenge: How to optimize advertising cost and CAC 9
10. Fifth challenge: How to create happiness for your customers Chemistry of happiness 10
11. Complex problems need a new thinking mindset. The U.S.P.A framework could help you 11
12. Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 12
13. LEO CDP is the product from Analytics mindset and it’s free 50,000 profiles 13
14. LEO CDP could help you build your own CDP in 8 steps 14
15. CDP Use Cases and Outcomes Advanced case Customer Churn Scoring Prediction and Prevention 720-degree View Credit Scoring CLV forecasting Predictive Analytics Next Best Action Intermediate case Cross-sell/ Up-sell Customer Personalization Real-time report Ad Retargeting Lead nurturing RFM Segmentation Proactive Customer Care Foundational case Unified Customer Profile with Identity Resolution 360-degree View Lead Scoring CAC analytics Customer Segmentation 15 Notes CAC or Customer Acquisition Cost is the cost of winning a customer to purchase a product or service. CLV or Customer Lifetime Value, a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship.
16. Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 16
17. Define your Customer Journey Map Case study in Spa/Service Industry 17
18. PROSPECTIVE USER - LEAD NURTURE A web visitor goes to the website, and he shows interest in the service but doesn’t fill the book form. In this case, the user can be shown a personalized web push notification with an exciting offer which encourages him to book service. Website / Landing Page 18
19. CUSTOMER PERSONALIZATION AT SCALE • Track customer service requests across properties • Tailor promotions based on booking history • Offer a loyalty program across your hotel portfolio • Send a personalized information via email Website / Landing Page 19
20. CUSTOMER - BIRTHDAY OFFER A customer visits the website of SenSpa, 7 days before his birthday. He receives a birthday special offer personalized for him via an email or a notification bot or a homepage banner. 20
21. LEO CDP could help you manage marketing channels and get report insights quickly 21
22. LEO CDP has event statistics in real-time, so you have data insights faster 22
23. One of LEO CDP’s clients, Trung Thuy Group, could unify customer data from all business units and sale channels 23
24. A good CDP could merge duplicate data for you 24
25. Customer 360 Report in LEO CDP 25
26. A segment with report and profiles 26
27. You could do data segmentation to run email marketing with personalized content 27
28. Customer personalization for every profile 28
29. You could build your own data connector for synchronization and data enrichment 29
30. To setup LEO CDP, please visit: https://build.leocdp.com 30
31. For more information, just Google “LEO CDP” or visit our FB page to give us a “Like” 😀 https://facebook.com/leocdp.net Or subscribe my channel https://www.youtube.com/@trieu.leocdp 31