Designs for the Human Mind by Bojana Jam

Bio: Coming from a background in Architectural design, Bojana is a Senior UX Designer at Typeform in Barcelona. She honed her design skills in San Francisco while focusing on the underlying drivers of human behavior. In her perfect world, technology would be designed around human biology and a small jar of Nutella would be delivered to her desk, daily. In her free time she enjoys tango, brunch and occasionally writes about herself in third person.

Abstract: Have you ever wondered why some interfaces are more “intuitive” than others? What makes one UI resonate with people while another doesn’t? This talk is meant to shed a bit more light on this mystery. In some ways the human mind is incredibly adaptable while in other ways it seems to be stuck in the stone ages. This dichotomy presents interesting obstacles and opportunities for those of us designing and building digital experiences for humans.

Twitter: @bojanajam

Transcript