$30 off During Our Annual Pro Sale. View Details »
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Fergal Reid - Building products in the age of Ai
Search
Turing Fest
PRO
July 05, 2023
Technology
0
200
Fergal Reid - Building products in the age of Ai
Turing Fest
PRO
July 05, 2023
Tweet
Share
More Decks by Turing Fest
See All by Turing Fest
Andy Budd: The Growth Equation: 7 Essential Steps to Finding Product Market Fit
turingfest
PRO
0
160
Andrey Vinitsky: Babe Are You OK? You've Barely Touched The Dashboard You Claimed Was Mission Critical
turingfest
PRO
0
100
Finbarr Taylor:From Scotland to Silicon Valley: Lessons Learned Raising $100m & Building a Global SaaS Business
turingfest
PRO
0
80
Megan Caywood: A Product Playbook to Building a Unicorn
turingfest
PRO
0
56
Jason Miller: Branding in the Age of AI
turingfest
PRO
0
80
Petra Wille: Lessons on Storytelling for Product Builders
turingfest
PRO
0
84
Meri Williams: Career Vectors: Navigating Modern Careers
turingfest
PRO
0
120
Todd Olson: How AI Supercharges Product-led Growth
turingfest
PRO
0
77
Rand Fishkin: Zero-Click Marketing
turingfest
PRO
0
88
Other Decks in Technology
See All in Technology
直接メモリアクセス
koba789
0
180
なぜフロントエンド技術を追うのか?なぜカンファレンスに参加するのか?
sakito
9
2k
.NET 10 のパフォーマンス改善
nenonaninu
2
4.8k
生成AI時代の自動E2Eテスト運用とPlaywright実践知_引持力哉
legalontechnologies
PRO
0
160
手動から自動へ、そしてその先へ
moritamasami
0
230
Playwrightのソースコードに見る、自動テストを自動で書く技術
yusukeiwaki
11
3.8k
“決まらない”NSM設計への処方箋 〜ビットキーにおける現実的な指標デザイン事例〜 / A Prescription for "Stuck" NSM Design: Bitkey’s Practical Case Study
bitkey
PRO
1
420
M5UnifiedとPicoRubyで楽しむM5シリーズ
kishima
0
120
GitLab Duo Agent Platformで実現する“AI駆動・継続的サービス開発”と最新情報のアップデート
jeffi7
0
180
AI (LLM) を活用する上で必須級のMCPをAmazon Q Developerで学ぼう / 20251127 Ikuma Yamashita
shift_evolve
PRO
2
110
pmconf2025 - 他社事例を"自社仕様化"する技術_iRAFT法
daichi_yamashita
0
610
Security Diaries of an Open Source IAM
ahus1
0
120
Featured
See All Featured
The Power of CSS Pseudo Elements
geoffreycrofte
80
6.1k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
31
9.8k
Rebuilding a faster, lazier Slack
samanthasiow
84
9.3k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
4.1k
Optimising Largest Contentful Paint
csswizardry
37
3.5k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
231
22k
Agile that works and the tools we love
rasmusluckow
331
21k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
How STYLIGHT went responsive
nonsquared
100
5.9k
GraphQLの誤解/rethinking-graphql
sonatard
73
11k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
46
2.6k
Transcript
Building products in the Age of AI @fergal_reid
GPT / LLMs • Internet sized change • Change in
capability • Change in how we build and use AI
None
None
None
Level 1: GPTs are incredible! Level 2: GPTs make things
up and aren’t trustworthy. Level 3: GPTs can be incredible when used right
See them as engineering components Separate out aspects accidentally bundled
What is GPT?
Training objective: token prediction
Training objective: token prediction
None
None
• A sequence model • That uses ‘attention’ • Gradient
descent
• A sequence model • That uses ‘attention’ • Gradient
descent
Not a useful model • Human = genes and evolution
? • Distrust: ‘It de fi nitely can’t do X because its just trained to predict the next word’
Model: Database + Reasoning Engine • The reasoning engine is
key • Often, the database is a liability
Reasoning capabilities
None
None
Model: ‘Interpolative’ vs ‘Extrapolative’ tasks
None
• Less reliable at extrapolation • Favour interpolation • Perform
a task, given a context • ‘Retrieval Augmented Generation’
Model: Human intuition Ask a human to answer a historical
question vs Give them a history book and ask them the question
Note: Context window limited • Thousands of words • Can’t
put a whole KB, or context, in it • Synergizes well with Vector Search
How we build with GPTs
None
None
None
None
30 November 2022: ChatGPT
First features we built • Summarisation • Edit tone of
voice • Expand from shorthand
None
None
• 5th Dec: Rolling • 20th Dec: Internal use •
~13th Jan: Customer beta • 31st Jan: Launch with testimonials Timeline
Model: Easy vs Hard AI features
• ‘Easy’: • Out-of-box accuracy high • Cost of error
low • E.g. ‘Draft me a summary’
• ‘Hard’: • Out-of-box accuracy low • Cost of error
high
Development Tactics
• Fast customer contact • Assume you can build v1
of most ML with powerful LLM • Make cheap later • “LLMs aren’t all of AI” • How we build software has changed
Hard feature: Fin • GPT-powered question answering Bot
• An LLM can seem inert • However, can easily
be turned into an agent
My key points • Internet sized change • Good model:
DB+Reasoning • Changes how we build ML • Feature dif fi culty varies
Guessing what’s next
• V1: text tools, working around clunky interfaces • V2:
features reasoning can enhance • V?: End to end problems where intelligence can help • Don’t underestimate the reasoning capability, very sophisticated
• Breakneck progress • Smaller models, open? • Exciting but
overhyped today • Productisation • Larger models
Thank you! @fergal_reid