Miloš Lalić — The Continuous Search for Product/Market Fit

When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Here’s a few ideas how to avoid this, based on some good experiences and a couple of bad ones.

Transcript

1. Continuous Search for Product Market Fit Milos Lalic
 Head of Product @ Typeform
3. Market Product
4. ? Startup journey
 Searching for the hockey stick
5. Competition Market changes Internal problems Key challenges Beyond initial success
7. Every business has only two basic functions: marketing and innovation Peter Drucker growth
8. Innovation
 Find product-market fit Growth
 Scale to more customers
9. The value map Focus on the inner circles
10. “Great engagement with form respondent” “Simple point and click form creation and analysis” “Marketers can grow their business by being personal with every customer” The value map Focus on the inner circles
12. Symptom of bloating Too much investment in outer layers
13. Symptom of bloating Too much investment in outer layers
14. Strategy 1 New Product based on same USP
15. Strategy 1 New Product based on same USP
16. Strategy 2 Become a Platform
17. Strategy 2 Become a Platform
18. Strategy 3 Build new USPs
19. Strategy 3 Build new USPs
20. Strategy 4 Buy & Outsource
21. How did we (not) get here?
22. How did we get here? Because we can
23. How did we get here? Because we can 2
24. How did we get here? It sounds expensive
25. How did we get here? We prefer comfort of the known
26. Let’s not build apps that do everything. Milos Lalic
 @MilosLalic “There’s an app for anything.”