Building product the "right way" is all well and good, but doesn't matter much if your company goes out of business. Whether or not it's fair and just, product teams ultimately bear the consequences of their work's impact–or lack thereof. To deliver high-impact work, the business needs to be everybody’s business, including individual engineers, designers, and product managers. In this talk, product consultant and author of Product Management in Practice Matt LeMay shares his experience helping product teams at companies ranging from early-stage startups to Fortune 500 Enterprises define success, prioritize what matters, and make themselves indispensable.